ConnectWise Podcast Network

When selling managed services, there are often opportunities to cross-sell or upsell existing clients that aren’t fully bought into your portfolio (or who aren’t leveraging your highest or premium service levels). In this episode of Inside the Industry, we look at four ways MSPs can jumpstart these conversations and increase their chances of capturing additional revenue in 2019!

As MSPs look to solidify their positioning as subject matter experts and trusted advisors in 2019, third-party awards and accolades are a terrific way to showcase your value and differentiate from competitors. In this episode of Inside the Industry, we explore exactly how and why these awards can be so beneficial for IT providers!

The holiday season is one of the busiest—and most hectic—times of the year. And for MSPs, the right planning can go a long way to ensure you’re not scrambling to keep things running smoothly throughout the month of December. Tune into this episode of Inside the Industry to discover four ways to effectively prepare for the holidays!

Your website is arguably your most important asset when it comes to marketing and lead generation—but if you haven’t properly configured or optimized certain things, you’ll have a difficult time ranking in Google and other search engines. In this episode of Inside the Industry, we look at three quick and easy-to-implement updates that can help boost your website’s visibility!

Upselling or cross-selling your existing clients can be tricky—and just because someone has purchased one or two of your services doesn’t mean they’re guaranteed to buy into your full portfolio. Tune into this episode of Inside the Industry to discover which tactics and processes you can leverage to drive successful upsell conversations with existing customers!

Cyber security doesn’t sell itself, and your go-to-market strategy needs to be well-established before you begin engaging in sales conversations with clients and prospects. In this episode of Inside the Industry, we explore four resources you can download and use immediately to help you enhance your security content library!

The strategy and value of technology teams – as well as how they work in real life – is the topic of Episode 5 in the ConnectWise podcast series. Join Brian Troy, Director of Product Marketing at ConnectWise, as he talks with Ben Johnson, CEO and Founder of Liberty Technology, who shares why he implemented a technology team business model and how it has allowed him to better organize, scale and grow his Georgia-based business.

On this episode of Inside the Industry, Tom Fafinski of Virtus Law returns to discuss the impact of security on the legal aspect of MSP businesses, and how to tackle the aspects of liability and risk exposure as this space rapidly evolves. Always a great discussion with Tom, this conversation highlights fascinating points regarding security and why you may be MORE at risk without a security solution. Recorded September 2018 in our ramp-up to Navigate 2018!

When selling cyber security, MSPs will often attempt to “scare” their customers into purchasing a new solution—but the reality is that these tactics can end up doing more harm than good. Tune into this episode of Inside the Industry to discover why you shouldn’t try to scare your clients when it comes to security (and what you should be doing instead)!

On this episode of Inside the Industry, we talk to Al Silva, CEO of Murphy, McKay & Associates, on how to discuss the need for advanced security services with your clients, and how to leverage peer groups to enhance your security business. Additionally, Al gets us thinking about how the new developments in security are going to affect areas of this business.