Conor Maynard was one of the earliest artists to embrace the power of YouTube. While he was in his teens he started uploading covers to the platform, and his version of Ne-Yo’s "Beautiful Monster" quickly racked up more than 1 million views.

Before long managers, record labels and Ne-Yo himself came calling, all looking to work with Conor. By the time he was 19 he released his 2012 debut album Contrast, which hit Number One in the UK and yielded five Top 10 singles.

The road since hasn’t been quite as trouble free, but 10 years on from Contrast Conor has well and truly taken back control of his career, releasing his new music independently and using his social media savvy to engage directly with his audience.

We talk about that whole journey in this interview.