Conquer Local Podcast

Join us in welcoming Jeff Tomlin, the new host of the Conquer Local Podcast! In this season, Jeff will explore strategies and tactics to help businesses grow, covering topics from Go-To-Market strategies, technology and entrepreneurship, to sales, agency growth, and marketing.

With over 25 years of experience in marketing, strategy, business development, and digital communications, Jeff is the Co-Founder and Chief Marketing Officer at Vendasta, working with over 50,000 registered channel partners, and managing relationships with over 5 million local businesses.

Jeff is committed to providing insightful, actionable content to help listeners dominate their local markets, featuring industry experts and thought leaders every Wednesday. Join Jeff on this exciting new chapter of the Conquer Local Podcast, and stay tuned for new episodes next week!

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

After over 265 episodes, three awards and thousands of listeners tuned in from over 50 countries, the time has come to bid farewell to our host, George Leith. Throughout his time with us, George has brought a wealth of knowledge, insight, and expertise to the Conquer Local Podcast. With his distinctive voice and engaging style, George has tackled a diverse range of topics related to sales, marketing, entrepreneurship and business growth, as he always delivered practical tips and actionable advice to our listeners.

From his interviews with industry leaders and experts to his deep dives into emerging trends and technologies, George has helped us navigate the ever-changing digital marketing and sales landscape. He has challenged us to think differently, take risks, and strive for excellence in everything we do.

In this special episode, George takes a trip down memory lane to recap the top 10 most popular episodes of the podcast, and as we look back, we are reminded of the wisdom and expertise that George has brought to the podcast. Let’s hear from some of our industry's most innovative and inspiring leaders to better understand the strategies and tactics driving success in today's business world.

As we say goodbye to George, we are grateful for his contributions to the Conquer Local community and the Vendasta ecosystem. He left a permanent mark on the podcast and its listeners, and we will miss his wit, wisdom, and infectious enthusiasm. We wish him all the best in his future ventures and look forward to continuing the journey he has helped us embark upon. Thank you, George, “we’ll see you when we see you.”

Stay tuned, the Conquer Local Podcast will return with a new host and episodes!

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees. 

Founded in 2018 and based in Tempe, Arizona, Simply Noted has grown into a thriving company with clients of various sizes across the country including hospitality, real estate, insurance, nonprofit, franchise, B2B, and many more sectors. Rick has served as the company's CEO since its founding, for more than three years, with over a decade of sales and marketing experience.

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

In our latest episode, we welcome Paul Green, an MSP marketing expert based in the UK. Paul is the founder of Paul Green's MSP Marketing, where he assists over 700 MSPs to succeed in today's business landscape.

Paul helps MSPs improve their marketing and generate more leads with his MSP Marketing Edge program. He is a former journalist and radio presenter and has worked with MSPs since 2016. And Paul is also the host of the world’s most popular podcast on MSP marketing – search for “Paul Green’s MSP Marketing podcast” in your favourite podcast platform.

Tune in to learn more about Paul Green's strategy as we explore steps and gain valuable insights to unlock success for your local business.

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

In this episode, we are joined by Rana Kordahi, a renowned sales coach and trainer from The Selling Academy, to explore the art of selling. With over 20 years of experience in Sales, Rana brings a wealth of knowledge and expertise to the table, sharing insights and best practices for building successful sales teams and strategies.

Her work evolved into training and coaching in sales. For the past 10 years, Rana has trained and coached thousands of Sales and non-salespeople in sales communication, prospecting, pipeline management, and cold calling. She has also trained hundreds of consultants at some of the big 4 consulting firms like KPMG and PWC, in sales and influence.

Throughout the conversation, Rana breaks down a 6-step process, and key principles of effective selling. Although Rana conducts a lot of sales coaching and training, she also does a lot of selling in her own business. She still makes cold calls, demos and discovery calls, and believes that sales coaches and managers must do so because it’s the only way to be good at what they teach and preach.

Rana's achievements are speaking for TEDx on Sales, being featured as a Top 10 Female Sales Coach in 2020 by Yahoo Finance, recognized as Top 15 Sales Experts to Watch in 2021 by The Australian Business Journal. And she helped most sales and non-sales teams hit their sales targets by an average of 120%+ and achieved a 98.4% 5-star rating for her sales training for 10 years straight.

Whether you're a seasoned sales professional or just starting in the field, this episode offers valuable insights and practical tips for improving your sales performance and driving business growth. So tune in and join us for this informative conversation with Rana Kordahi from the Selling Academy.

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

ChatGPT is currently the most popular tool, but what do we know about the state-of-the-art language model, and how can we use it?

On this episode of the Master Sales Series, George Leith explores the latest trend, ChatGPT, an AI language model trained by OpenAI, to explain the latest advancements in natural language processing, its potential impact on society and how sellers can use it to their advantage.

ChatGPT was trained on a substantial amount of text data from the internet, enabling it to understand and generate responses to a wide range of topics and queries. Join us as we explore steps on utilizing it for your business and the risks and benefits of the cutting-edge tool.

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

What kind of solutions do Managed Services Providers offer?

Let's learn more with Juan Fernandez, an early-stage investor in software startups, Co-founder, and CEO of the MSP growth Coalition that has built a scalable framework to empower business owners to scale their MSP. Juan recently hand built and architected the design of a multimillion-dollar MSP that consecutively ranked one of the fastest-growing IT companies in the industry. He is also the creator and author of The MSP Handbook which empowers small businesses and personnel to implement the strategies needed to build great businesses and careers.

Juan is also known as The Chief Encouragement Officer for improving processes, and procedures, and empowering individuals to be successful while delivering business outcomes via technology his whole career. His passion is to help “move the channel forward” and is one of a few to have written the CompTIA A+, Network +, and Security + Tests. He sits on the CompTIA Subject Matter Expert Technical Advisory board, and his entire career is dedicated to creating effective scalable business models and educating others on his “Making IT Simple” approach.

Juan is the winner of MSP Shark Tank for best security and services presentation, and he currently sits on the CompTIA Channel Development Advisory Council as Co-Chair, Forbes Magazine Technology Council, CompTIA Infrastructure Certification Advisory Committee, a Channel Futures MSP mentor and worked with many other channel companies to develop the future of technology and XaaS models.

Juan was featured in CompTIA World Magazine, Channel Pro magazines - Peer of the year, HP DaaS innovator of the year and awarded CRN magazines fastest growing MSPs, ENX Magazines - Difference maker of the year, Channel Futures DE&I 101 Leadership Recognition, 2022 Channel Influencer of the year and CompTIA’s Industry advisory leadership award winner.

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

On our latest episode of the Conquer Local Podcast, George Leith chats with Bob Moesta, an innovator, entrepreneur, and co-creator of the Jobs to Be Done Theory to investigate consumers’ motivations and decision-making processes. The co-founder and president of the ReWired Group, Moesta helps leaders and companies repeatedly innovate and reliably predict and drive lasting success. He is the author of Learning to Build: 5 Skills of Innovators and Entrepreneurs, and co-author of Demand Side Sales 101 and Choosing College: How to Make Better Learning Decisions Throughout Your Life.

An experienced product developer and engineer by training, Bob worked on and launched over 3,500 new products, services, and businesses across nearly every industry, including education, health care, defence, auto manufacturing, software, financial services, and construction. 

Bob is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship, and Northwestern University’s Kellogg School of Management. He holds degrees from Michigan State University and Harvard Business School. He has studied extensively at Boston University’s School of Management, MIT School of Engineering, and Stanford University’s d.school. 

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

This week we continue the conversation with Erica Farber, the president and CEO of the Radio Advertising Bureau for part 2 of the webinar series. Erica leads Radio’s advocacy by driving business, growing advertising revenue, and communicating Radio’s digital transition.

She joined the organization in January 2012 as the Executive Vice President responsible for membership and driving professional development, and then she was promoted to President & CEO.

Erica held nearly every position in Radio Sales & Management by rising through the ranks at the INTEREP Companies and serving as Executive Vice President of Radio Development.

In 2000, Ms. Farber received an American Broadcast Pioneer Award from the Broadcasters' Foundation and has consistently been voted one of "The Most Influential Women in Radio" by the readers of Radio Ink Magazine. In 2009 she was awarded the inaugural Trailblazer award by the Mentoring & Inspiring Women in Radio Group, a group she was a founding member of in its inception of 1999.

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Erica Farber, the president and CEO of the Radio Advertising Bureau joins us for a 2-part webinar series. Erica leads Radio’s advocacy by driving business, growing advertising revenue, and communicating Radio’s digital transition.

She joined the organization in January 2012 as the Executive Vice President responsible for membership and driving professional development, and then she was promoted to President & CEO.

Erica held nearly every position in Radio Sales & Management by rising through the ranks at the INTEREP Companies and serving as Executive Vice President of Radio Development.

In 2000, Ms. Farber received an American Broadcast Pioneer Award from the Broadcasters' Foundation and has consistently been voted one of "The Most Influential Women in Radio" by the readers of Radio Ink Magazine. In 2009 she was awarded the inaugural Trailblazer award by the Mentoring & Inspiring Women in Radio Group, a group she was a founding member of in its inception of 1999.

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.