Conquer Local Podcast

In this episode, we sit down with Jeff Greenfield, CEO and co-founder of Provolytics, to rethink how we measure marketing in a world where clicks, last-touch, and GA4 can’t see the full picture.

If you’re tired of:

Google saying one thing, Meta saying another, numbers that never add up, and CFOs who don’t believe in branding or CTV... this episode will show you a new, impression-first, AI-powered way to measure what actually works.

Why Your Clicks and Dashboards Don’t Add Up

Impression-Based Measurement: The Metric That Actually Matches Reality

Why marketing doesn’t buy clicks

How AI Finally Solves Multi-Touch Attribution (Without Tracking Every User)

Finding the “Hidden Experiments” in Your Media Plan

Exactly Where to Scale—and Where to Cut Spend

How to use impression-level data and AI

A DIY Framework If You Don’t Have an Enterprise Measurement Stack

AI marketing measurement

Marketing attribution without cookies

Impression-based attribution vs. click-based attribution

Multi-touch attribution is broken

Incrementality & lift measurement

CTV advertising measurement (Connected TV)

Digital out-of-home & podcast ad measurement

Upper-funnel vs. lower-funnel budgeting

Branding ROI and financial impact

How to prove marketing to your CFO

Google Analytics 4 (GA4) limitations

Full-funnel marketing mix optimization

Micro-experiments in your media plan

AI for media mix modeling & budget allocation

How to measure brand campaigns and awareness

Performance marketing vs. brand marketing

Future of marketing analytics in a privacy-first world

If you’re a CMO, performance marketer, or agency leader who’s drowning in conflicting dashboards, over-spending on bottom-of-funnel clicks, and struggling to prove the value of brand and CTV, this episode will show you a practical, AI-powered path out of the chaos.

👉 Hit play to learn how to move beyond clicks, unify your metrics, and get more revenue from the same marketing budget.

Guest: Jeff Greenfield, Founder and CEO at Provalytics

YouTube: https://youtu.be/P114LOnMupM

CONNECT WITH JEFF GREENFIELD (Provolytics)

💼 linkedin.com/in/jeffgreenfield

🌐 provalytics.com

LinkedIn: https://www.linkedin.com/company/vendasta/

X: https://x.com/vendasta

Instagram: https://www.instagram.com/vendasta/

Thanks for listening! If you enjoyed this podcast… 💜

💬 Leave a review on Apple Podcasts

https://podcasts.apple.com/ca/podcast

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🟢 Leave a rating on Spotify

https://open.spotify.com/show/0KWXAOn

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About Vendasta

Vendasta is an AI-powered customer acquisition and engagement platform that helps businesses get more customers—and keep them. Our platform unifies fragmented tools across marketing, sales, and operations, and uses AI assistants plus proprietary SMB data to automate busywork, streamline workflows, and amplify the humans on your team.

We help digital agencies, franchisors, and MSPs scale profitably, deliver better outcomes for local businesses, and grow long-term revenue with less manual effort.

👉 Transform Your Agency with Vendasta – Book a Demo

https://www.vendasta.com/request-demo/

In this episode, we sit down with Frans Riemersma, Martech legend, co-author of the Martech Landscape, and one of the sharpest thinkers on AI, composability, and the future of services to break down the new AI Agency Model that is quietly redefining how agencies build, deliver, and scale their work.

Frans explains why we’re entering the golden age for agencies, not because of more tools, but because AI is turning services into software, unlocking product-level margins for businesses that previously sold labor.

Why Agencies Are Entering a Golden Age

How AI shifts work from human execution → human orchestration, and why agencies with standardized knowledge stand to benefit the most.

Service-as-a-Software: The Model Behind 80% Margins

Why AI is unleashing a new category next to SaaS and how agencies can package expertise into repeatable, scalable, automatable outcomes.

Where a 10-Person Agency Should Start

How to find your highest-value, most-repeatable outcomes, follow the money, and turn them into automations and AI-powered products.

The Biggest Pitfall: Building Tools Before Testing

Why most agencies create tech they never use and Frans’ “Hack → Pack → Stack” method for validating before investing.

Composability, Atomization & The New Martech Stack

Why the future isn’t mega-suites or tool sprawl, it’s small, composable “Lego block” tools that integrate cleanly and keep your stack lean.

The 12% Rule

How top performers identify the tiny percentage of features and tools that drive 80% of customer value and cut everything else.

The Skills That Matter in the AI Era

Why the differentiator isn’t technical mastery anymore, it’s customer obsession, storytelling, distribution, and discovering viable ideas.

AI Agency Model

Service-as-a-Software

80% Margin Framework

AI-Powered Delivery Systems

Standardizing Agency Knowledge

Hack → Pack → Stack Method

Composability & Martech Architecture

Atomization of Tools & Labor

AI Agents & Autonomous Workflows

Productized Services for Agencies

Lead Mining & Lead Intelligence Automation

Customer-Centric Innovation

Feature Bloat & Decommissioning Strategy

Future-Proof Agency Skills

AI + Services Convergence

Distribution & Community Moats

If you want your agency to escape the 20% margin trap, and build AI-powered services that scale like software, hit play.

Guest: Frans Riemersma, Founder of MartechTribe

YouTube: https://youtu.be/P9hOBkPlRz4

🌐 https://www.martechtribe.com/

💼 https://www.linkedin.com/in/fransriemersma/

YouTube: https://www.youtube.com/channel/UCooW1kDrMUb1EORhDbmciOw

LinkedIn: https://www.linkedin.com/company/vendasta/

X: https://x.com/vendasta

Instagram: https://www.instagram.com/vendasta/

Thanks for listening! If you enjoyed this podcast… 💜

💬 Leave a review on Apple Podcasts

https://podcasts.apple.com/ca/podcast...

🟢 Leave a rating on Spotify

https://open.spotify.com/show/0KWXAOn...

Vendasta

Vendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers—and keep them. Our AI-powered platform unifies marketing, sales, and operational workflows, eliminating the need for fragmented tools and streamlining every stage of the customer journey. Powered by proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency.

Our solutions empower digital agencies, franchisors, and MSPs to scale operations, optimize campaigns, and drive long-term growth.

Transform Your Agency with Vendasta – Demo Available

https://www.vendasta.com/request-demo/

In this episode, we sit down with Jason Kramer, founder of Cultivize and one of the leading voices on CRM-powered sales systems, to break down why most agencies and businesses bleed pipeline revenue and how AI + CRM automation can rescue lost deals you didn’t even know you had.

If your team is still manually taking notes, chasing cold leads, or keeping the pipeline in the owner’s head, you’re leaving massive revenue on the table.

Why Most businesses Lose Deals After the Discovery Call: The #1 place where good prospects disappear and why speed-to-lead still wins deals.

The Follow-Up Math That Changes Everything: Why 60%+ of prospects aren’t ready today but will buy and how 7–10 personalized steps increase conversions by 30%+

How to Use AI to Rescue “Dead” Leads: Using AI signals to see who’s re-engaging, and how Jason closed deals from year-old prospects.

The exact “good news or bad news?” email that gets same-day replies.

Why your CRM Is Your Sales Brain: The data you must track, how to automate discovery-to-close workflows and why follow-up without a CRM is basically impossible today.

Event & Trade Show Follow-Up (Done Right): How one business generated $1M from an event using his follow-up automation.

AI-Powered Follow-Up Systems

CRM Automation for Agencies

Pipeline Leakage & Lost Deals

Follow-Up Email Templates That Convert

Lead Nurturing & Intent Signals

Speed to Lead (and Why It Matters)

Personalized Multi-Step Sequences

LinkedIn Automation for Sales

Event Follow-Up Strategy

Sales Process Playbooks

Data-Driven Sales Prioritization

AI + CRM Integration

How to Keep Leads Warm for 12+ Months

Agency Sales Operations & Systems

If your business is tired of losing deals that should have closed… hit play.

Guest: Jason Kramer, Founder of Cultivize

YouTube: https://www.youtube.com/watch?t=1s&v=SPQo06W6nsw

🌐 https://cultivize.com/

💼 https://www.linkedin.com/in/jasonleighkramer/

📹 Subscribe on YouTube: youtube.com/@Vendasta

💼 Connect on LinkedIn: linkedin.com/company/vendasta

🐦 Connect on X: x.com/vendasta 

📸 Connect on Instagram: instagram.com/vendasta

Thanks for listening! If you enjoyed this podcast… 💜

💬 Leave a review on Apple Podcasts

https://podcasts.apple.com/ca/podcast...

🟢 Leave a rating on Spotify

https://open.spotify.com/show/0KWXAOn...

Vendasta

Vendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers—and keep them. Our AI-powered platform unifies marketing, sales, and operational workflows, eliminating the need for fragmented tools and streamlining every stage of the customer journey. Powered by proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency.

Our solutions empower digital agencies, franchisors, and MSPs to scale operations, optimize campaigns, and drive long-term growth.

Transform Your Agency with Vendasta – Demo Available

https://www.vendasta.com/request-demo/

Transcript

In this episode, we sit down with Andrew Holland, Director of SEO and one of the world’s leading voices on Generative Engine Optimization (GEO), to unpack why traditional SEO is collapsing and how local agencies are uniquely positioned to win in the age of AI search.

Learn why keywords are dead, why AI is becoming the real “reader” of your website, and how agencies can rebuild their SEO services around revenue, positioning, and problem-space optimization instead of traffic and blog posts.

The Collapse of Traditional SEO

Keywords Are Dead. Problem Spaces Are the Future.

Why Local Agencies Will Win in AI Search

How to Identify Problem Spaces for Local Businesses

Prompt-Ready Content vs. SEO Content

The New Rules of Authority: Brand, Mentions & Mutual Information

How AI Reads Your Website (and What It Looks For)

Category Entry Points (CEPs)

Generative Engine Optimization (GEO)

Future of SEO in AI search

Problem-Space Optimization

Category Entry Points (CEPs)

AI Search Behaviour

Local SEO & Revenue-Driven SEO

Brand Positioning for AI Search

Authority Building (mentions, citations, PR)

Search Without Keywords

AI-First Organic Strategy

Mutual Information Signals

Content Strategy for Agencies

User Intent in AI Search

Collapse of Top-of-Funnel SEO

If you want your agency to survive (and thrive) as AI takes over search… hit play.

Guest: Andrew Holland, Director of SEO at JBH

YouTube: https://www.youtube.com/watch?t=81s&v=69ZoyUZGB64

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🌐 https://www. zoogly.co.uk

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📹 Subscribe on YouTube: youtube.com/@Vendasta

💼 Connect on LinkedIn: linkedin.com/company/vendasta

🐦 Connect on X: x.com/vendasta 

📸 Connect on Instagram: instagram.com/vendasta

Thanks for listening! If you enjoyed this podcast... 💜

Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast...

🟢 Leave a rating on Spotify https://open.spotify.com/show/0KWXAOn...

Vendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers. And keep them. Our AI-powered platform unifies marketing, sales, and operational workflows—eliminating the need for fragmented tools and streamlining every stage of the customer journey. With proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency. Our solutions empower partners like digital marketing agencies, franchisors, and MSPs to scale operations seamlessly, optimize campaigns, and drive long-term growth.

Transform Your Agency with Vendasta – Demo Available https://www.vendasta.com/request-demo/

2026 is the year AI stops being optional. It’s the year your competitors’ AI advantage becomes your business problem.

In this episode, AI adoption strategist Brett Schklar reveals the new CEO playbook for AI transformation, showing exactly how leaders can set the tone, accelerate efficiency, and prepare their organizations for what’s coming next.

🚀 AI-ifying the Pain: How to identify the daily tasks that waste your time and automate them with real AI tools you can deploy today.

📈 Return on AI (ROAI): The six lenses to measure AI’s real impact

🏗️ Creating a Safe AI Sandbox: How to set up a private AI playground for your team to experiment, fail safely, and innovate faster before going live.

🧠 Prompting as the New Leadership Skill: How the best leaders are moving beyond “prompt engineering” to “AI conversation design” and training their teams to do the same.

📞 Voice AI and ChatGPT for Business: Why customer-facing AI assistants are the new front line for customer experience and revenue.

💬 The Trust-But-Verify Rule: Why CEOs should never delegate AI blindly and how to build systems that draft, learn, and improve alongside your team.

🔥 Culture Before Code: The #1 mistake CEOs make when adopting AI, and how to unlock innovation across the company.

AI transformation strategy for CEOs

AI readiness audit

Return on AI (ROAI) metrics

AI adoption roadmap 2026

ChatGPT, Gemini, and Copilot integration

AI sandbox for business leaders

AI change management

Voice AI and customer experience

AI automation in daily operations

Leadership in the age of AI

How to build trust and safety in AI systems

How CEOs can lead AI innovation

Generative AI in business strategy

AI productivity and automation tools

If you’re a CEO preparing for 2026, this episode is your wake-up call.

The leaders who win next year will be the ones who make AI a cultural movement, not just a technical upgrade.

Guest: Brett Schklar, CEO at Grow Powered

YouTube: https://www.youtube.com/watch?v=2ceVtqpAX-w

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🌐 https://www.growpowered.com/

💼 https://www.linkedin.com/in/bschklar/

📩 [email protected]

📹 Subscribe on YouTube: youtube.com/@Vendasta

💼 Connect on LinkedIn: linkedin.com/company/vendasta

🐦 Connect on X: x.com/vendasta 

📸 Connect on Instagram: instagram.com/vendasta

​​Thanks for listening! If you enjoyed this podcast... 💜

Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast...

Leave a rating on Spotify https://open.spotify.com/show/0KWXAOn...

Vendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers. And keep them. Our AI-powered platform unifies marketing, sales, and operational workflows—eliminating the need for fragmented tools and streamlining every stage of the customer journey. With proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency. Our solutions empower partners like digital marketing agencies, franchisors, and MSPs to scale operations seamlessly, optimize campaigns, and drive long-term growth.

Transform Your Agency with Vendasta – Demo Available https://www.vendasta.com/request-demo/

If LLMs (ChatGPT, Gemini, Perplexity, Google AI Overviews) are where buyers now begin, your job isn’t to just “rank in Google”. It is to be the #1 brand AI recommends. In this episode, SEO expert Steve Toth from the Notebook Agency, shows exactly how to win with AEO and make AI engines accurately represent and recommend your business, using his unique Framework and a practical playbook you can implement this week.

👉 Why LLMs are lying about your brand: Why AI Gets Your Business Wrong, why it misrepresents you, and what you can do about it.

👉 The truth Pack: How to compare what LLMs say about you vs. your sales-grade answers, then close the gaps so AI gives the right recommendation.

👉 Reverse-Interrogation Audit: The exact prompts to ask ChatGPT, Gemini, Claude and Google AI overview, to reveal your pricing, feature, fit, proof, and support gaps—and how to fix them.

👉 Deal-Breaker Coverage: Use “Deal Breaker Detector” style prompts to surface ICP-critical questions (budget, team size, integrations, timelines) and ensure LLMs can cite accurate answers.

👉 Create “Recommendation-Ready” Content: Build hyper-specific AI content fuels so AI can confidently match you to buyer constraints and get a canonical, up-to-date source.

👉 Narrative Cleanup: Identify and retire outdated content sources that keep AI stuck in the past; consolidate and redirect to your current offer.

👉 Off-page Reality Check: Monitor and update off-site assets to correct misinformation LLMs may retrieve.

👉 From Volume to Velocity: Why smaller but highly qualified AI-assisted traffic converts better and how to message that shift to clients and stakeholders.

Key Concepts covered:

ChatGPT AEO strategy

Gemini AI and Google AI Overviews

Perplexity search and buyer decision-making

Truth Alignment Framework by Notebook Agency

LLM brand representation audit

HACK: The "LLM Info" Page to Feed AI Correct Information

AI SEO vs. traditional SEO

Deal Breaker Detector (AI Notebook)

Hyper-specific comparison content for LLMs

How to fix outdated reviews and Reddit narratives

High-quality traffic vs. high-volume traffic

Guest: Steve Toth, CEO at Notebook Agency

YouTube: https://youtu.be/7gwli2tC-Qc

📈 If you want your brand to be confidently recommended by AI — not casually mentioned — this episode is your roadmap.

CONNECT WITH Steve Toth:

🌐 https://notebook.agency/

💼 https://www.linkedin.com/in/stevetothjr/

📩 [email protected]

CONNECT WITH VENDASTA:

YouTube:    / @vendasta  

LinkedIn:   / vendasta  

X: https://x.com/vendasta

Instagram:   / vendasta  

​​

Thanks for listening!

In this episode, we sit down with Corey Quinn, former CMO of Scorpion and author of Anyone, Not Everyone, to uncover the exact strategies that helped scale Scorpion from $20M to $200M.

Corey has advised 100+ agencies on breaking free from the generalist trap and shows how vertical specialization creates a flywheel of growth, retention, and profitability. If you’re an agency owner aiming for $10M+, this conversation is your shortcut.

👉 Why generalist agencies stall out and how to avoid the “iceberg problem”

👉 The 3 filters every agency must apply before choosing a niche

👉 How to find hidden vertical opportunities inside your current client list

👉 The 3% Rule that shows why you only need a tiny slice of your market to build an 8-figure business

👉 How deep specialization unlocks operational scale, higher retainers, and repeatable systems

👉 The role of AI in verticalized agencies—and why niche focus makes AI even more powerful

“If you are everything to everyone, you’re nothing to the market.”

“1% of your vertical equals an 8-figure business.”

“More deliverables don’t mean more revenue. We cut from 40+ to 5—and doubled client spend.”

📢 If you’re tired of custom projects, shrinking margins, and constant churn, this episode will show you how to build a scalable, specialized agency that wins bigger deals and grows faster.

Guest: Corey Quinn, Agency Strategy & M&A Partner at Corey Quinn, Inc.

YouTube: https://youtu.be/XWcyqKThnyo

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🌐 https://www.agencygrowthscore.com/

💼 https://www.linkedin.com/in/coreyquinn/

📩 [email protected]

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📹 Subscribe on YouTube: youtube.com/@Vendasta

💼 Connect on LinkedIn: linkedin.com/company/vendasta

🐦 Connect on X: x.com/vendasta 

📸 Connect on Instagram: instagram.com/vendasta

In this insightful episode, we sit down with Casey Brown, founder of Boost Pricing, who has helped companies generate over $1 billion in profits by mastering pricing strategies. Casey shares actionable tips on how agency owners can:

👉 Break free from fear-based pricing

👉 Handle pricing objections with confidence

👉 Use psychology to make clients want to pay more

👉 Apply the 65% rule to determine if it’s time to raise your rates

📢 Discover how to stop leaving money on the table, master your pricing conversations, and confidently charge what your services are worth.

👉 If you’ve ever felt undervalued or underpaid, this episode will change how you approach pricing forever.

Guest: Casey Brown, Founder of Boost Pricing

YouTube: https://youtu.be/DrE0d3CGfek

🚀Transform Your Agency with Vendasta🚀 – Demo Available

🌐Or checkout our website:

https://www.vendasta.com/

CONNECT WITH CASEY BROWN:

🌐https://www.caseybrown.com/

🌐https://boostpricing.com/

💼https://www.linkedin.com/in/caseybrownboost/

CONNECT WITH VENDASTA:

📹 Subscribe on YouTube: youtube.com/@Vendasta

💼 Connect on LinkedIn: linkedin.com/company/vendasta

What if you could boost productivity, cut burnout, and give your team more time off—all while improving results?

Joe Martin, author of Six-Week Cycles, has helped agencies escape the daily grind and build a work schedule that fuels performance and happiness. His six-week work cycle is turning the traditional nine-to-five model on its head, and today, he’s sharing exactly how you can make it work for your agency.

👉 Why working harder isn’t the answer to burnout—and what to do instead

👉 How a six-week cycle can supercharge productivity without sacrificing quality

👉 The biggest mistake agencies make when trying to improve efficiency

👉 How to get your team on board with a work model that prioritizes results and well-being

📢 Ready to transform the way your agency works? Hit play now and discover why top agencies are embracing the six-week cycle!

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🌐 hijoemartin.com 

💼 https://www.linkedin.com/in/hijoemartin/ 

📩 [email protected] 

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📹 Subscribe on YouTube: youtube.com/@Vendasta

💼 Connect on LinkedIn: linkedin.com/company/vendasta

🐦 Connect on X: x.com/vendasta 

📸 Connect on Instagram: instagram.com/vendasta

In this episode, we sit down with Jody Sutter, author of The Small Agency's Guide to Winning New Business, to uncover the secrets behind her proven approach to sales and business development for agencies. 

Jody has helped agency owners double their revenue and boost profits in less than a year — and she’s sharing exactly how she does it.

👉 Why your role in the sales process is more important than you think

👉 The biggest mistake agency owners make when trying to scale their sales

👉 When to step back from sales—and how to do it without risking revenue

👉 Expert tips for winning new business consistently

📢 Ready to unlock your agency’s growth potential? Hit play now and discover how to win more business without burning out.

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🌐 https://www.thesuttercompany.com/

💼 linkedin.com/in/jodysutter

📩 [email protected]

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📹 Subscribe on YouTube: youtube.com/@Vendasta

💼 Connect on LinkedIn: linkedin.com/company/vendasta

🐦 Connect on X: x.com/vendasta 

📸 Connect on Instagram: instagram.com/vendasta