In this episode of Higher Exchanges, we sit down with Ted Lidie, founder of Alien Labs, to talk about building one of California’s most iconic flower brands—and what it takes to scale that success across markets.

We cover:

🌱 The Alien Labs origin story and legacy in the 215 era
🤝 Partnering with Connected and navigating Prop 64
🔥 What makes truly great flower—and why it’s harder to grow now
📉 Pricing pressure, quality control, and the reality of California cannabis in 2025
🏜️ Expanding into Arizona: lessons learned and brand reception
🌴 The Trulieve partnership in Florida and growing under medical-only rules
🌍 Going global: takeaways from Germany and where Alien is headed next