This week, we were joined by Kiaura Eyewear CEO Parker Godfrey on the podcast. His sunglasses company has been killing it; on today’s episode, he reveals how he started, what’s been working for him, and how he plans to scale in the future— a treasure trove of information for anyone looking to start their own business. He reminds us that if he can do this, anyone can. We also discuss topics like doubt, being around money, pricing, advertising, and how to effectively leverage credit.