In this episode I sit down with Brendan Ruh, founder of Santa Cruz Medicinals, a multi million dollar supplement brand with the goal of helping people get healthier.
In this episode we dive into:
• Brendan's younger days where he struggled with substance abuse and faced a BIG life changing decision.
• His early entrepreneurial days and what it took to make his first million.
• The tactics he used to start blowing up on TikTok.
• His biggest struggled with building Santa Cruz Medicinals.• How to deal with dopamine addiction, balancing social media with real life, and advice for young aspiring entrepreneurs.
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Timestamps
02:10 Brendan's Younger Days
07:18 The Reality of 9 to 5 Jobs
10:20 Lessons from Working Sh!tty Jobs
10:56 The Path to Entrepreneurship
14:56 Building a Health-Focused Business
18:13 Starting with CBD Products
26:18 The Importance of Social Media
29:05 Evolution of Social Media Strategy
29:38 Content Creation and Viral Success
32:27 Balancing Personal Life and Social Media
33:03 Finding the Right Partner
38:03 Psychedelics and Self-Discovery
44:32 Living in the Moment as an Entrepreneur
46:58 Values and Persistence
52:59 Advice for Young Aspiring Entrepreneurs
55:44 Final Thoughts
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🏄 Check out Brendan (Santa Cruz Medicinals) on:
➤ Instagram: https: https://www.instagram.com/santacruzmedicinals/
➤ Store Website: https://santacruzpaleo.com/
⚫ Follow me on:
➤ Instagram: https://www.instagram.com/lukaspakter
➤ TikTok: https://www.tiktok.com/@squidpakter
🦑 Check out SquidHaus on:
➤ Website: https://squidhaus.com/
➤ Instagram: https://www.instagram.com/squidhausofficial/
➤ TikTok: https://www.tiktok.com/@squidhausofficial