In this episode, Erica Lee Garcia shares how she went from charging $10-15K and feeling uncomfortable asking for more, to landing a near seven-figure engagement with a single client—beating out a major consulting firm in the process. The transformation wasn't about better sales tactics or fancier proposals. It was about committing to a lane, going deep instead of broad, and becoming the person clients lean on when everything's on the line. If you've been afraid that specializing will limit your opportunities, this conversation will change how you think about focus.

Show Notes:

• Why Erica spent her first six years saying yes to everything in the "arena"—and the moment she realized that flexibility was actually capping her income
• The fear that keeps most consultants from narrowing their focus (and why the scarcity is almost always imaginary)
• How she landed a client in Spain within months of committing to her specialization
• The belief shift that took her from a $15K mental ceiling to closing the largest solo consulting deal we've ever seen
• Why the mining company chose her over a major consulting house (and what big firms often get wrong)
• The difference between being an "extra pair of hands" and becoming a transformation partner clients can lean on
• Why going deeper feels like freedom, not restriction—and the relationship analogy that captures it perfectly
• The question every consultant avoiding commitment needs to answer: can you afford another ten years of unrealized potential?