Consulting Matters

Ever feel like you're juggling too many balls as a parent and entrepreneur? Seeking that elusive balance between parenthood and business? You're not alone. We had the pleasure of sitting down with certified parent coach, Sari Goodman. A former school principal, Sari transitioned into parent coaching to support families in managing the intricate journey of raising children while running a business.

Sari shares her valuable insights on how to cope when your child is constantly falling ill, especially during these trying times. She emphasizes the importance of building your own 'village' of support - a concept any busy entrepreneur will appreciate! We also delve into the fascinating distinctions between a parent coach and a therapist. Sari's experience in breaking down tasks into manageable pieces not only aids in effective parenting but also helps entrepreneurs become more efficient in their marketing and sales efforts.

As we navigate the world of 'good parenting', Sari reassures us that there's no such thing as a perfect parent. Her advice on how to become a 'good enough' parent and not beat ourselves up for the inevitable mistakes we make is both refreshing and comforting. We also discuss various signs to look out for in children that indicate it may be time to seek help. This episode with Sari Goodman is brimming with real, actionable advice for busy parents and entrepreneurs. So, sit back, relax, and let's get started!

(0:00:00) - Challenges of Parenting as Coaches (4 Minutes)

I'm joined by parent coach Sari Goodman. We discuss ways to balance being a busy entrepreneur with having kids, who often don't want to hear our advice. We explore how Sari made the transition from education to parent coaching, and learn how to navigate the challenge of being a parent while running a business. Sari i also shares tips on how to manage kids that are frequently getting sick due to the pandemic, and speaks to the difficulties of having no time to be sick when running a business and a family.

(0:03:39) - Supporting Parents Through Individualized Coaching (5 Minutes)

Sari Goodman tells her story of becoming a certified parent coach. She recounts her experience as a school principal and how she noticed parents coming to her for help. She explains how she went back to school and is now helping parents at her school and in her community. She shares the challenges she faced to articulate her services and how she overcame them. Lastly, she emphasizes the importance of customizing her services to the individual needs of the families she works with.

(0:08:56) - Parent Coaches vs Therapists (11 Minutes)

We explore the differences between a parent coach and a therapist, as well as how a parent coach can help parents in their current situation. We also discuss the importance of practice and breaking down tasks into smaller pieces to help parents be effective in their parenting. Finally, we touch on how the same approach works in the Purpose to Profits Academy to help entrepreneurs become more effective in their marketing and sales.

(0:20:15) - Managing Parenting and Entrepreneurship (9 Minutes)

Sari Goodman shares tips on how to be prepared as an entrepreneur with young kids. We emphasize the importance of creating a “village” of people who can assist in a pinch, organizing a go-to bag with medication and supplies, and writing emails in advance for clients when a crisis arises. We also look at how to develop strategies to help manage the frequent illnesses of preschoolers, as well as how to stop them from spreading.

(0:29:39) - Guidance for Busy Parents (7 Minutes)

Sari Goodman, a certified parent coach, shares her experience as a school principal and how she noticed parents coming to her for advice about their children. She also explains the differences between a parent coach and a therapist, and how they can help parents in their current situation. We emphasize the need for parents to create a “village” of people who can take on the worrying that comes with parenting, and how to balance that with their own responsibilities. Finally, we discuss the importance of listening to and understanding your children, as well as getting help from specialists when necessary.

(0:36:31) - Exploring the Concept of Good Parenting (13 Minutes)

I'm joined by parent coach Sari Goodman as we explore the concept of being a "good parent". We discuss the pressures that parents feel to be perfect and how our culture judges parents. Sari shares that there is no such thing as a "good parent" or a "bad parent", and that we should not beat ourselves up for the mistakes that we make. We also look at how to be a "good enough" parent and how to give ourselves encouragement in our parenting journey.

(0:49:05) - Understanding Children and Seeking Parental Coach (7 Minutes)

Sari Goodman, a certified parent coach, shares her experience and tips on how parents can better understand their children. We discuss the different life experiences children have and why it's important to take those into account when parenting. We also touch on the signs that it's time to reach out for help, how parents can find support and build their own “village”, and how parents can use a parent coach to create a toolbox of strategies specific to their child's needs. Finally, we talk about how parents can access Sari's services no matter where they are located.

(0:56:14) - Being a Better Parent (1 Minutes)

Sari Goodman, a certified parent coach, shares her experience with helping parents understand their children better and the pressures of being a “good parent”. We emphasize the importance of finding the balance between being a busy entrepreneur and being a parent, as well as creating a “village” of people who can support parents in their journey as entrepreneurs and parents.

About my guest: Sari Goodman is a Certified Parent Educator and private coach, providing parents strategies to reduce worry, frustration, and conflict in their home.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

The Power of Personal Style in Branding with Mellicia Marx (Ep79)

Turn Pain Into Purpose: Sarah Gleason's Inspiring Entrepreneurial Story (Ep78)

Transform Midlife Transitions: Embracing Personal Growth and Self-Discovery with Rajinder Rai (Ep77)

From Employee to Healthpreneur: Adrienne Barela's Inspiring Story (Ep76)

Ready to unlock your personal style potential and transform your career? Join us for a delightful yet enlightening journey with Mellicia Marx, an extraordinary stylist and personal brand builder. Mellicia shares her audacious journey from leaving her job without a plan to turning her passion for styling into a thriving business. She illuminates us with her adventurous perspective on risk-taking and scrappiness, which led her to secure her first clients within a month of starting her business.

We delve into the world of entrepreneurship, challenging the myths surrounding corporate security and flexibility. Mellicia enlightens us on using our unique skills across various industries, emphasizing the importance of creating the right boundaries to maintain a successful business and lifestyle balance. Dressing for success is more than just looking good, it's about feeling good and making a statement. We unpack the significance of dressing according to your brand and how your clothing choices influence not only how you feel, but also how others perceive you.

Later in the show, Mellicia guides us through her comprehensive approach to style, helping you select the right clothing and understand the importance of dressing for your body type. We talk about how to create a wardrobe that aligns with your personal brand and how to use your style to express your business branding. Mellicia 's invaluable tips on dressing for Zoom meetings, speaker dressing, and working with a style expert will surely help you navigate through your style journey. Tune in to this inspiring episode to master your personal style and take your career to the next level.

In this episode, you'll hear:

(0:00:02) - Transforming Careers With Personal Branding (6 Minutes)

Mellicia Marx, a stylist and personal brand builder, talks about how to live your brand through your clothes and personal style. She shares her story of leaving her job without a plan and turning her love for styling into a business. She reveals how her risk-taking and scrappiness led her to finding her clients in the very first month and now helps others find their own unique style and brand. This is an inspiring story for anyone who wants to find success in their career and life.

(0:06:33) - Discovering Entrepreneurship and Challenging Myths (5 Minutes)

We uncover the truth behind the myths surrounding corporate security and flexibility. We explore how Mellicia Marx, a stylist and personal brand builder, found her natural risk taking personality and the clarity to trust it. After discovering her natural skills, Mellicia was able to launch her own business and reap the rewards of a more gratifying and impactful role. We also discuss how the same skillsets can be applied to different industries and how to look at them in a different light.

(0:11:38) - Balancing Boundaries and Priorities in Business (4 Minutes)

We explore how to trust our instincts when it comes to business decisions. We manage expectations and create the boundaries needed for a successful business and lifestyle balance. Mellicia Marx emphasizes recognizing the stories we tell ourselves and prioritizing time and resources to create the desired business. We reflect on the importance of saying no and trusting the right opportunities will come.

(0:15:11) - Personal Style's Impact on Brand Perception (9 Minutes)

We discuss the importance of showcasing our authentic selves through our personal style. How our clothing can influence how we feel, how others perceive us, and how it can affect our brand is explored. Mellicia Marx shares her perspective on how to dress according to your brand and how to make sure you're in alignment with how you want to show up in the world. The concept of dressing to fit into certain cultures and how to stand out from the crowd is also discussed. Finally, the example of Senator Kirsten Sinema and how she has used her style to communicate her personal brand is touched on.

(0:24:08) - Authenticity and Experience in Business (3 Minutes)

We examine how Mellicia 's past experiences can give her a competitive edge in her current role. We discuss how her background in different industries has enabled her to relate to her clients and create a unique value proposition. We also explore how understanding the environment a person works in can help when selecting clothing that is authentic and appropriate for the workplace.

(0:27:10) - Expressing Personal Style for Business Branding (10 Minutes)

Mellicia Marx, a stylist and personal brand builder, shares her story of how she learned to trust her instincts when it comes to her personal style. She talks about how finding the right clothing, even if it’s not the most expensive, can help create a sense of professionalism and respect. We also discuss how women have more choices when it comes to clothing and the importance of understanding how to make the right choices that still feel like you.

(0:36:41) - Personal Style and Curated Wardrobe (10 Minutes)

Mellicia Marx shares her insight into how to create a personal style that reflects our authentic selves and aligns with our values. She emphasizes the importance of understanding our body type and color palette, and how it can be used to simplify our wardrobe and create pieces that work together. Mellicia also explains how to use style words to find clothing that reflects our desired look and feel. Finally, she explores how her past experiences can be used to gain a competitive edge in her current role.

(0:46:40) - Zoom Meetings and Website Photo Tips (8 Minutes)

Mellicia Marx, a stylist and personal brand builder, shares her tips for creating a personal style that reflects our true selves. She emphasizes the importance of being aware of our audience and what feels appropriate in different settings. She also shares advice for dressing for our body type, choosing the right colors and prints, and creating a balanced image.

(0:54:41) - Speaker Dressing Tips (4 Minutes)

Mellicia Marx, a stylist and personal brand builder, shares her tips for how to dress for success. She offers advice on how to dress for a specific client base, how to choose clothing that represents our authentic selves, and how to ensure that our clothing doesn't reveal any accidental details. Mellicia also provides advice on what to consider when selecting clothing for a speaking engagement, such as avoiding sheer fabrics, ensuring that there is no visible gap between a mic pack and clothing, and selecting clothing of a quality that aligns with the audience.

(0:58:25) - Work With a Style Expert (4 Minutes)

Mellicia Marx shares her expertise on how to select the right clothing, shoes, and accessories for an event. We discuss how to avoid common pitfalls such as uncomfortable fabrics, loud shoes, and inappropriate clothing. Finally, we explore when it is the right time to seek out an expert like Mellicia to help with personal style.

(1:02:52) - Unlocking Your Personal Style Potential (8 Minutes)

We discuss how to dress for success and how our clothing can influence how we feel and how others perceive us. Mellicia Marx shares her insight into how to create a personal style that reflects our authentic selves, as well as tips on how to select the right clothing, shoes, and accessories for an event. We explore the importance of dressing for the level of success we want to achieve, and how to use existing pieces to create outfits that maximize our time and reduce stress. Mellicia also explains how her comprehensive approach helps clients build the skills they need to master their personal style for life.

About my guest: Mellicia Marx empowers women to communicate their authentic personal style with an intentional, values-based approach to expressing themselves through clothes.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

Turn Pain Into Purpose: Sarah Gleason's Inspiring Entrepreneurial Story (Ep70)

Transform Midlife Transitions: Embracing Personal Growth and Self-Discovery with Rajinder Rai

From Employee to Healthpreneur: Adrienne Barela's Inspiring Story

How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda  (Ep68)

How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)

The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)

Can you imagine turning past pain into purpose and stepping into your true potential? How about overcoming financial obstacles and imposter syndrome? Our guest for this episode, Sarah Gleeson, passionately shares her transformative journey of achieving exactly that.

Sarah’s story is a riveting saga of resilience, which she narrates with candor and courage. Once a victim of a con man in the world of personal development, she fought to regain trust, while simultaneously wrestling with the guilt of feeling like a hypocrite in her own life. Sarah managed not only to survive but to thrive, all thanks to her unwavering determination. She transitioned from consulting to mentoring and coaching, and along the way she learned to silence her inner critic. Sarah's insights on overcoming imposter syndrome and the power of personal stories to drive empathy are truly insightful and inspiring.

This episode also explores Sarah's evolution as a business owner. From getting her business up and running, to finding her niche, and understanding the importance of both business and psychological aspects of success, Sarah shares it all. Her belief in the transformative power of coaching and mentorship, and her goal of leading people to their maximum potential, paint a roadmap for personal and professional growth. She also emphasizes on how past pain can be turned into purpose, and how activating your life can lead to long-term success. So, tune in and let Sarah's story inspire you to break free from your past and embrace your future with hope and positivity.

In this episode, you'll hear:

Where to dive in:

(0:00:01) - Overcoming Obstacles and Finding Clarity (14 Minutes)

Sarah Gleeson shares her long journey of becoming a successful business owner. She had to overcome a lot of obstacles and heartbreak along the way, taking different programs and courses to try to gain clarity on what she wanted to do and how to help people, but it never quite worked out. Finally, she had to learn to trust the world of personal development leaders after being the victim of a con man, and it was a pivotal moment in her journey. We discuss Sarah's backstory, the journey it took to get to where she is now, and how she regained her trust and confidence.

(0:14:22) - Overcoming Financial Obstacles in Personal Development (5 Minutes)

Sarah shares her story of the pivotal moment when she realized she was really helping people turn their pain and challenges into something meaningful. She talks about the struggles she faced growing up in a culture of secrecy, and how she had to overcome the guilt of being a hypocrite. Sarah also gives her advice on how to help people overcome embarrassment and imposter syndrome when it comes to investing in their business and themselves.

(0:19:13) - Overcoming Imposter Syndrome and Entrepreneurial Journey (5 Minutes)

Sarah's journey from consulting to becoming a mentor and coach is explored. She overcame imposter syndrome and learned to not compare herself to others. Every dollar spent and every experience, even those that didn't seem to have a direct return at the time, have served her in her journey of becoming a successful business owner and coach. She also shares how she met the host and how their relationship has evolved over time.

(0:24:03) - Discovering Your Purpose and Niche (10 Minutes)

We discuss the importance of finding your niche and understanding how to utilize your own personal stories to explain it. Sarah was able to get her business up and running by taking a course. We look at how Sarah overcame imposter syndrome and how her connection with people improved when she allowed her personal stories to drive her empathy.

(0:34:22) - Discovering Purpose and Mentorship in Coaching (4 Minutes)

Sarah shares her journey of learning to believe in herself and how she was able to get her business off the ground. She also talks about how mentors can help people to believe in themselves until they can believe in themselves. Through her journey, Sarah found that her goal is to be a coach and a leader, leading people to a place that brings out their best selves and their maximum potential.

(0:38:43) - Turning Past Pain Into Purpose (14 Minutes)

Sarah explains the importance of understanding both the business and psychological aspects of success. She shares how a supportive team of mentors and coaches has helped her build her own business. We also look at how Sarah develops thought leaders from those who have faced difficult situations, and how her Purpose Project program and podcast helps guide people to find their voice and use it to make a positive impact in the world.

(0:52:48) - Activating Your Life (1 Minutes)

Sarah's journey to activating her success is explored. The importance of having a supportive team of mentors and coaches to help along the way is highlighted. Sarah shares her story of overcoming imposter syndrome and learning to trust herself and her ideas. Finding one's niche and the power of personal stories to explain it are discussed. The need to understand both the business and psychological aspects of success for long-term success is also discussed.

About my guest: Sarah Gleeson is a passionate trauma alchemist dedicated to helping individuals transform their pain into purpose. Her mission is to guide and empower others as they embark on their journey of healing, self-discovery, and project creation. With a deep understanding of the transformative power of trauma, she believes that our greatest challenges can serve as catalysts for growth and personal fulfillment. Drawing from her experiences and extensive research in the field, Sarah provides a safe and compassionate space for individuals to explore their past, heal their wounds, and unlock their true potential.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda  (Ep68)

How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)

The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)

Four Stories Your Consulting and Coaching Business Needs (Ep65)

Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)

Listen in as we engage in a profound discussion with Rajinder Rai, a former pharmacist turned life empowerment coach, as she shares her midlife journey filled with transitions both professionally and personally. Rajinder recounts how personal health issues and her daughter's Hodgkin's lymphoma diagnosis served as a wake-up call, forcing her to reassess her life and priorities. She reveals how this crisis shifted her mindset from a fixed one tied to her pharmacy work, to one that embraced functional medicine and feminine energy, enabling her to uncover her true identity and potential.

We navigate the winding road of self-discovery and personal growth, discussing the necessity of self-care and the courage it takes to look inward. Unraveling personal stories and myths that hold us back, Rajinder shares her PAUSE model of Power, Awaken, Unravel, Self, and Elevate that can guide listeners on their own journey. You'll learn about the importance of self-responsibility, how it opens new pathways of self-discovery, and why it is crucial to replace outdated narratives with those aligning with our values.

Our conversation with Rajinder offers a comprehensive exploration of midlife reinvention and personal growth. We examine the significance of understanding lab results and the impact of lifestyle choices on our health. Listen to how Rajinder utilized emotional healing and developed a strong routine to become her own health advocate. The discussion culminates with the power of creating an intentional space for self-care, and how it can aid in finding balance and bouncing back from life's highs and lows. Join us on this journey and learn to harness the energy of midlife as a catalyst to elevate your self-awareness and attract new opportunities.

(0:00:02) - Transitioning Careers (13 Minutes)

We explore the fear and confusion that comes with a midlife transition and how Rajinder used it as a catalyst to reach her highest potential. Rajinder shares how her personal health issues and her daughter's Hodgkin's lymphoma diagnosis forced her to take a step back and reflect on her life and how she was spending her time. She explains how her mindset shifted from a fixed one tied to pharmacy to one that focused on functional medicine and feminine energy. We learn how understanding her true identity allowed Rajinder to forge her own path to success.

(0:12:35) - Recognizing and Embracing Personal Growth (6 Minutes)

We discuss the importance of self-care and the tough journey of self-discovery. We explore the idea of taking a step back and looking in the mirror to recognize what is off and how to take action. We talk about the physical and emotional aspects of this journey and how Regender's POS model of Power, Awakened, and Self can help guide us through.

(0:18:49) - Awakening and Unraveling in Midlife (6 Minutes)

We explore the power of taking self-responsibility and how it can open up new pathways of self-discovery in midlife. We learn how to prioritize our health, adjust our energy, and make more conscious and intentional decisions. We examine why it is important to replace old stories and beliefs with new ones to align with our values. We discuss how not taking responsibility can lead to staying in old comfort zones and repeating the same patterns.

(0:25:09) - Unraveling Stories, Self-Care, and Personal Growth (8 Minutes)

We discuss the process of unraveling our stories and myths that are holding us back. We take a look at how the energy of midlife can be used as a catalyst to confront our fears and limitations. We explore how awareness and self-care can lead to self-discovery and how taking self-responsibility can open up new pathways. Finally, we prioritize our health and wellbeing to create the life we desire.

(0:33:21) - Self-Care for Personal Growth (6 Minutes)

We look into the importance of creating space for self-care, without guilt or judgement. We explore how to create a balance between taking care of ourselves and taking care of others, and how this can lead to a healthier and more fulfilling life. We also discuss the importance of finding what works for each individual and how to make sure that our actions are reflective of our words.

(0:39:39) - The Power of the Pause (10 Minutes)

I discuss the importance of creating a space for self-care and how that can help us bounce back from highs and lows. We customize our individual needs in order to reach our highest potential, and let go of what other people are doing. The power of taking self-responsibility and how it can open up new pathways for self-discovery in midlife is explored. Finally, we talk about how the energy of midlife can be used as a catalyst to elevate our self-awareness and attract new opportunities.

(0:50:06) - Midlife Reinvention and Personal Growth (10 Minutes)

The importance of understanding lab results and how lifestyle choices can have a major impact on our health is explored. The power of emotional healing and the importance of developing a strong morning or evening routine to help us become our own advocates when working with medical providers is discussed. The connection between self-care, spirituality and mental health, as well as how to use the pause model to unravel the stories and myths that are holding us back is looked into. Finally, the power of creating an intentional space for self-care and how it can help us find balance and bounce back from highs and lows is looked into.

About the guest:  Rajinder Rai helps women professionals in midlife regain control of their life, health, and career with her 12-week program, RISE. You can learn about Rajinder and her programs at https://www.sunraishealth.com/.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda  (Ep68)

How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)

The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)

Four Stories Your Consulting and Coaching Business Needs (Ep65)

Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)

Navigating the entrepreneurial journey while juggling wellness and health seems daunting, doesn't it? That's the challenge we tackle as we're joined by the incredible Adrienne Barela, gut health expert and successful entrepreneur. Nin's journey from employee to health and wellness business owner is a testament to strength, determination, and the power of grounding oneself, offering inspiration and wisdom for our creative and business pursuits.

One of the most vital elements we explore with Adrienne Barela is how to listen to our bodies, understand early signs of burnout, and prevent adrenal fatigue. Nin's expertise in this field is evident as she sheds light on the misconceptions surrounding stomach acid and the real culprits behind GERD and IBD. We also delve into practical strategies to improve our diets, gradually increase fiber and incorporate more nutrition and protein. Wise advice, simply put, for us all.

We conclude our enlightening conversation with tips for busy entrepreneurs looking to improve their digestion and sleep patterns. With Nin's easy-to-follow strategies, you'll learn how to activate your parasympathetic nervous system, optimize nutrition, and establish a healthy circadian rhythm. Nin's story of building a business from personal experiences emphasizes the importance of boldness and confidence in achieving health goals. This episode is an empowering conversation filled with life lessons, practical tips, and a wealth of information to enhance your wellness and entrepreneurial journey. Tune in and let Adrienne Barela guide you towards better health and success.

(0:00:01) - Navigating Wellness and Entrepreneurship (10 Minutes)

Today I'm speaking with Nin Borela, an expert in gut health and overall health, about how to stay healthy even when we're super busy. Nin shares her own journey from working for other people to starting her own business, and how her own pain and struggle led to her entrepreneurship calling. We explore how essential it is to anchor and ground ourselves, not only for our health but also for our creativity and success. We also discuss why it's so important to listen to our bodies and make sure our needs are met if we want to be able to come up with new ideas and keep our body healthy.

(0:10:13) - Gut Health Warning Signs (13 Minutes)

Do you ever feel exhausted, bloated, or experience unexpected weight gain? Today, I'm speaking with Nin Borela, an expert in gut health and overall health, about the early warning signs of burnout and how to prevent it. Nin shares her insight on the stages of adrenal fatigue, the importance of digestion, and how to recognize the signs of an unhealthy gut. We also explore the misconception of too much stomach acid and the real root cause of GERD and IBD. Tune in to learn more!

(0:23:22) - Self-Care for Health and Success (13 Minutes)

I'm joined by Nin Borela, a health and wellness coach and integrative health practitioner, talking about the importance of examining your root cause. Nin and I discuss how to look into our health issues, and how we can trace back to our younger years. We also talk about how our need to be a perfectionist or a type A personality is often rooted in seeking validation and approval from someone, and how understanding this can help us to take better care of ourselves.

(0:36:50) - Increase Fruit and Vegetable Intake Tips (6 Minutes)

I'm discussing how to get enough fiber, nutrition, and protein into your diet without feeling deprived. I talk with Nin Borela, an expert in gut health and overall health, about the importance of having a minimum of one cup of produce at each meal and two cups of vegetables per day. We cover how to gradually increase your fiber intake, what proteins and fats are good to have in your diet, and how to make sure you're getting the right amino acids if you're vegetarian or vegan. We also discuss strategies to make eating healthy easier, like using leftovers and having a smoothie for breakfast. Finally, I share my advice on how to get started with box breathing before meals.

(0:43:16) - Optimal Health for Busy Entrepreneurs (10 Minutes)

Do you want to improve your digestion and sleep patterns? Today I'm speaking with Nin Borela, an expert in gut health and overall wellbeing, about simple and effective strategies to do just that! We discuss how to activate the parasympathetic nervous system with box breathing, how to create optimal nutrition by eating three to seven cups of veggies a day and including protein and fat in each meal, and how to create a healthy circadian rhythm by getting 7-9 hours of sleep each night and avoiding blue light devices before bed. Nin also shares tips for taking care of your adrenals, such as getting outside in the morning and adding in melatonin or CBD to help you sleep. So, if you're looking for a way to get back on track with your health, this conversation is for you!

(0:53:09) - Building a Business From Personal Experience (6 Minutes)

Today I'm joined by Nin Borela, a health and wellness coach and integrative health practitioner, to discuss the importance of being confident and bold when it comes to building a successful business. We {language} how Nin's own journey and research has enabled her to create a roadmap of amazing things for her clients to take advantage of. Nin shares that clarity, cleanliness, and consistency are key when it comes to achieving health goals. She also emphasizes the importance of believing in yourself and honoring your story of transformation. Finally, Nin encourages us to start with one or two habits a week and to not be afraid to try something different.

About my guest: Adrienne is a 45-year-old, proud working mom of two. However, she struggled for years with an imbalanced gut, which led to weight gain (seemingly overnight!), fatigue, eczema, and imbalanced hormones. All of which affected her cycle, mood, and well-being. Doctors always told her everything looked “normal.” But she knew better and was always surprised when they just wanted to prescribe something to mask symptoms vs. getting to the root cause of my issues. After taking a deep dive into Ayurvedic principles and Chinese Medicine herbs and becoming a certified Integrative Health Practitioner, she found the areas that she was either deficient in or too toxic, and got them back into balance through specific protocols. And just like that, I transformed my body and life. Now, she can’t wait to help you detoxify, re-balance your gut and hormones, and optimize your health because a balanced body can't be overweight, overstressed or sick.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda  (Ep68)

How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)

The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)

Four Stories Your Consulting and Coaching Business Needs (Ep65)

Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)

Have you ever wondered about the pivot points in your life and career? How they could lead you to unforeseen pathways, perhaps towards entrepreneurship?

In today’s episode, we engage in a fascinating discussion with my first business mentor, Chad Barr. Chad’s transition from an Israeli musician to a software guide, photographer, web strategist, and thought leader is nothing short of inspiring. He shares his insightful journey of changing gears from a software development house to an internet company and the invaluable lessons this brought about.

Fear, excitement, risk, and passion all play pivotal roles in our lives, more so when you are an entrepreneur. Chad's personal voyage from music to software to the internet is a testament to this, shedding light on how critical it is to surround ourselves with genius and actively listen to our teams and mentors. Chad's shift from programming software to creating websites underlines the power of embracing change and unleashing creativity. His journey is a testament to the power of following your heart, even when it scares you.

In the ever-evolving world of technology, it is crucial to stay ahead of the curve. Chad and I delve into how businesses can leverage artificial intelligence, like chatbots and UPDs, for growth and impact. We also touch upon Chad’s upcoming venture, the Digital Empire Academy, and his commitment towards his weekly newsletter that has been running since 2013. Tune in to absorb powerful insights on web presence and thought leadership, and learn how to channel your genius within for maximum impact. Don’t miss out on this conversation filled with compelling stories and insights. Get ready to be inspired!

In this episode, you'll hear:

Where to dive in:

(0:00:02) - Pivot Points in Career and Entrepreneurship (9 Minutes)

My very first business mentor, Chad Barr, and I chat about web presence, thought leadership, content creation, and chatbots. Chad shares his journey from being an Israeli musician to software guide, photographer, web strategist, content creator, and thought leader. We hear about his experience transitioning his business from a software development house to an internet company and the lessons he's learned along the way. It's a great conversation filled with fun stories, so join us to learn how to maximize your web presence and become a successful thought leader.

(0:09:09) - Following Your Heart and Entrepreneurship (5 Minutes)

Chad and I explore how his personal journey from music to software development to the internet inspired him to become an entrepreneur. We discuss the importance of finding the pivot point in our lives to move onto something new, as well as developing the courage to trust our hearts and take action. We also touch on the importance of passion and the power of taking risks, even when it’s scary.

(0:14:37) - Unleashing Creativity and Embracing Change (8 Minutes)

Chad and I discuss his transition from programming software to building creative websites. We explore how surrounding himself with genius and listening to his team members and his mentor pushed him to challenge himself and his own thinking. We also discuss how photography helped him to shift from the million dollar website idea to a creative expression and content creation.

(0:23:01) - Unleashing the Genius Within (7 Minutes)

How to take the knowledge and skills we have and use them to make an impact on the world. Determine which content resonates and how experimentation is key. Find the right platform to share our ideas and how to use our expertise to create content that will make an impact. Ask yourself what you are good at and what you have learned over time. Emphasize the importance of listening to our hearts and starting the journey of content creation.

(0:30:15) - Creating Content From Client Challenges (9 Minutes)

We discuss how to use our knowledge and skills to make an impact on the world, and how to determine which content resonates. Chad shares his method of experimenting to find the right answers for his clients' challenges, and how his personal journey from music to software development inspired him to become an entrepreneur. He also shares how surrounding himself with genius and listening to his intuition enabled him to make the transition from programming software to building creative websites. Finally, we explore how asking ourselves the right questions helps build the content creation muscle.

(0:39:43) - Leveraging Artificial Intelligence for Content Creation (11 Minutes)

Chad and I explore the ways his clients can benefit from the services of Chad Barred Associates, from web presence to content creation to marketing initiatives. We emphasize creating remarkable content and leveraging artificial intelligence such as chatbots and UPDs to help businesses grow and create a greater impact. Chad shares his plans for launching the Digital Empire Academy and his commitment to his weekly newsletter, which has been running since 2013. We reflect on Chad's journey from music to software development to the internet and how it inspired him to become an entrepreneur.

About the guest: Chad Barr is an Internet marketing strategist with over 25 years of experience transforming businesses through technology innovation. Born and raised in Israel, Chad arrived in the United States at age 22, determined to capture the American dream. He founded his own technology company, CB Software Systems, in 1987, and quickly became a globally sought-after software developer, mentor, and strategist. Today, Chad’s work as president of the Chad Barr Group spans multiple continents, with clients in the UK, Italy, Germany, Australia, New Zealand, Canada, and across the United States. Chad helps his clients leverage the web to dramatically transform their businesses and establish a powerful web presence. His firm, the Chad Barr Group, is recognized as one of the leading strategic Internet development organizations in the world.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda  (Ep68)

How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)

The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)

Four Stories Your Consulting and Coaching Business Needs (Ep65)

Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)

Imagine harnessing the power of the Enneagram to catapult your consulting and coaching business to incredible success. Enneagram expert Sarah Wallace joins us in this fascinating episode to discuss how this profound tool can spark transformation in both clients and ourselves. Sarah shares her captivating journey from working in construction materials to discovering her true passion for the Enneagram and how she now empowers entrepreneurs and leaders to better understand themselves and their teams.

Together, we dig deep into the various Enneagram types, exploring their unique motives and behaviors. We discuss how different types struggle with challenges such as boundary issues for type twos, workaholic tendencies for type threes, and feelings of inherent wrongness for type fours. As a bonus, we even have a fun conversation about which Marvel characters might fit into these Enneagram types, like Tony Stark, Black Widow, and Captain America.

In this insightful conversation, we delve into how the Enneagram can be employed for business growth, self-coaching through fears and anxieties, and recognizing the diverse approaches to handling fear. Sarah generously offers specific guidance tailored for individual Enneagram types, such as how type twos can confidently step into the spotlight, type sevens can find excitement in routine and structure, and type ones can overcome perfection paralysis. Don't miss this riveting episode that will leave you eager to uncover more about the Enneagram and its transformative potential for your coaching, consulting, and personal growth journey.

In this episode, you'll hear:

(0:00:02) - Enneagram for Consulting and Coaching Success (14 Minutes)

We into the world of the Enneagram and how it can help consultants and coaches ignite transformation in their clients. My guest today is Sarah Wallace, an Enneagram expert who shares her experience in finding the perfect career for her. She started in the construction materials industry then moved into environmental compliance, sales, and eventually consulting. We discuss how the Enneagram can help consultants and coaches break out of their comfort zones, take bigger risks in their businesses, and discover how they can create the perfect life for themselves.

(0:13:41) - Enneagram Types Explained (14 Minutes)

We explore how the Enneagram can help consultants and coaches understand and support their clients. We discuss how types two, three, and four are striving to feel connected, outstanding, and unique respectively, and how their energy can be used with intention to create positive transformations. We also touch on the struggles of boundaries that two’s face, how threes can become workaholics, and how fours can struggle with feeling like they’re inherently wrong.

(0:27:17) - Personality Types and Marvel Characters (7 Minutes)

Today, we discuss the world of Eights, their drive to feel powerful and the need to protect themselves and those in their circle. We explore how Eights can often come across as domineering, aggressive, and controlling, and how they may have shifted their behavior to look like a type two. We also look at how Eights can be very decisive and confident communicators, and how they are often found in the corporate and entrepreneurial spaces. Finally, we explore how Marvel characters like Tony Stark, Black Widow, Mrs. Potts, Captain America, and Thor could be typed according to the Enneagram.

(0:34:14) - Enneagram for Coaching and Consulting (12 Minutes)

We explore the world of Nines, their need for peace and their longing to belong. We examine the intriguing relationship Nines have with anger and how they can reconnect with their own ideas. We compare Twos and Nines and how Twos have the power to comprehend and predict the requirements of others. Finally, we provide tips for consultants and coaches on how to use the Enneagram to help their clients.

(0:46:25) - Using the Enneagram for Business Growth (10 Minutes)

Today, we explore how the Enneagram can be used to self-coach through fears and anxieties. We discuss how each type of the Enneagram handles fear differently, and how understanding those nuances can help entrepreneurs take bigger risks in their business. We look at how type twos can step into the spotlight, how type sevens can still bring excitement with routine and structure, and how type ones can avoid perfection paralysis. Ultimately, the Enneagram provides specific guidance on how to move forward and reach goals.

About the guest: Sarah is a Certified Enneagram Coach, host of the Enneagram MBA podcast, speaker, and workshop facilitator.  With over 15 years in relationship building roles working with government agencies and companies like the US EPA, Federal Reserve Bank, John Deere, and adidas Outdoor, now small business owners, corporations, and event organizers work with Sarah to help them use the Enneagram to develop confident, empathetic, and emotionally intelligent leaders with powerful, productive, and happy teams.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda  (Ep68)

How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)

The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)

Four Stories Your Consulting and Coaching Business Needs (Ep65)

Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)

Do you ever feel like you're working tirelessly and still feel unfulfilled and disconnected? Puja Madan, a leadership coach who blends spirituality and entrepreneurship, shares her journey through the contrasting worlds of meditation centers and tech startups and how she developed her Amplify Model to help entrepreneurs find clarity in their values, vision, and voice.

In this heartfelt conversation, we delve into the importance of self-connection for success, the power of reflection, and connecting with our authentic selves to create a more meaningful and valuable career. We also discuss Puja's Amplified Life Triangle, a vital tool for understanding energy management and achieving a balance between logic and intuition in our lives and businesses.

Don't miss this powerful conversation on the importance of deep spiritual work, trusting the process of divine timing, and aligning values and genius in work. Puja shares her wisdom on creating space for new opportunities, following our intuition to guide our decisions and actions, and uncovering the secrets to soulful business growth. Allow yourself to be inspired and guided toward a more fulfilling, purpose-driven life.

In this episode, you'll hear:

(0:00:03) - Purpose-Driven Business With Spiritual Alignment (9 Minutes)

Today, I'm talking to Puja Madan, a leadership coach and expert in building a meaningful business that is aligned with your purpose and values. I'm excited to explore how to create a high impact business out of your soul, and learn more about Puja's background and how she uniquely blends spirituality and entrepreneurship. We discuss the contrast between the two worlds she was living in: one was soft, with the meditation centers, and the other was hard, with the tech startups. We also explore why we are set up to be so disintegrated in the world, and how Puja's journey led her to be a leader in coaching and supporting those who are purpose driven but running out of fire.

(0:08:57) - The Natural Progression of Integration (6 Minutes)

We explore how nature provides us with a blueprint of integration and harmony, and how this can be applied to our own spiritual evolution. Puja's Amplify Model is examined, which is her own journey that she has used to help her clients, and how it can provide clarity in our values, vision and voice. We question why our natural inclination is to quickly jump into strategy without taking time for the inner work, and explore how this can be linked to our trauma and sense of survival.

(0:15:20) - Self-Connection for Success (9 Minutes)

We discuss how easily we can be tricked into thinking that we are hustling and working hard, but still feel empty and unfulfilled. We explore the importance of reflection to look at how we are approaching our service-based business, and how to recognize if we are recreating our career or if we are doing work that is meaningful and valuable to us. We also talk about the importance of connecting with our self in order to un-learn what is not authentic, and how to come to a place of grounding and integration to do the work that comes from our presence.

(0:24:21) - The Energy Triangle (5 Minutes)

Puja's Amplified Life Triangle is important for entrepreneurs to understand energy management. We explore how to create a balance between logical and analytical masculine energy and intuitive feminine energy. We also discuss ways to nourish ourselves mentally, physically, emotionally, and spiritually to help sustain our creative goals. Lastly, we talk about how energy, time, and mindset interact with one another and how we can use this to be more intentional and conscious of how we are using our resources.

(0:29:27) - The Importance of Self-Energy Strategy (11 Minutes)

I chat with Puja Madan about the importance of deep spiritual work and how it sets in motion a bigger path and purpose. Puja explains how it takes time to fully percolate and that we need to give ourselves permission, time and space to up level energetically and spiritually. We also explore the difference between evolutionary change and transformational change and how intuition plays an important role in understanding the right timing. Finally, we discuss the importance of trusting the process and divine timing, no matter how long it takes.

(0:40:14) - Aligning Values and Genius in Work (7 Minutes)

Today I'm talking with Puja Madan about the importance of setting intentional time for self-care and reflection. We explore how to create a balance between logic and intuition, how to build a framework that aligns with our values and purpose, and how deep spiritual work can set in motion a bigger path and purpose. Puja shares her Amplified Life Triangle and how it can help entrepreneurs manage their energy and recognize when it's time to uplevel or introduce a new program. We also talk about how nature provides us with a blueprint of integration and harmony, and how to pay attention to our energy when making decisions. Finally, Puja shares how doing things from an overflow of joy can help us scale our business naturally.

(0:47:00) - Letting Go Rituals and Creating Space (7 Minutes)

Today, I'm talking to Puja Madan about releasing programs or courses that are no longer resonating with our current path. We emphasize the importance of taking the time to meditate, pray, and feel what is true to our bodies, and to honor the gifts that something has brought into our lives. We explore a gratitude practice for letting go, and how to create space for something new to come in. We discuss the idea of a flash sale to give a proper goodbye, and how to invite in positive energy for the next phase of our careers. Finally, Puja shares how to work with her and get in touch.

(0:53:40) - Power of Intuition and Self-Connection (3 Minutes)

Today, I'm talking to Puja Madan about the power of following intuition and how it drives our decisions and actions. We focus on the importance of connecting with our inner self and spiritual core to create a reset in our lives. We discuss how this connection allows us to make decisions from a place of alignment and trust, and how it leads to courage to say no to things that are not in alignment. Puja shares her own experiences of how connecting to her intuition guided her in selling her house, relocating to Denver, and how it has changed her approach to her business and clients.

(0:56:51) - Soulful Business Growth (2 Minutes)

Puja's story of vulnerability and willingness to show up as their authentic self without putting on masks or facades is moving and makes them magnetic and compelling to their people. We use nature's blueprint of integration and harmony to spiritually evolve, and how we can be tricked into thinking we are hustling and working hard, yet still be feeling empty and unfulfilled. We focus on Puja's Amplified Life Triangle and how to create a balance between logic and emotion, deep spiritual work, and setting intentional time for self-care and reflection. Finally, we emphasize the power of following our intuition and how it helps us make decisions and take actions.

About the guest: Puja Madan the secret weapon to leaders and executives seeking to be more resilient, productive and conscious in an increasingly complex workplace. Originally from India, Puja has over 15 years experience teaching mindfulness and meditation-based techniques to executives, holds an MBA and is a graduate of the Institute for Integrative Nutrition, New York. She has coached leaders at Sony, LinkedIn and Gilead amongst others. Her work has been featured in publications like the Huffington Post, MindBodyGreen, Thrive Global, and the Washington Post. Puja has carved out a niche for herself amongst industry leaders who are eager to accelerate their businesses through conscious leadership.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda  (Ep68)

How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)

The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)

Four Stories Your Consulting and Coaching Business Needs (Ep65)

Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)

Can your image make or break your business's success? Find out how personal branding photography can transform your online presence and create a powerful connection with potential clients. Join me, Betsy Jordan, as I chat with the incredibly talented Suzanne Rothmeyer, a photographer with over 20 years of industry experience and a specialization in personal branding photography.

We dive into the evolution of marketing, discussing how the traditional marketing template is becoming less effective, especially with women now making 70-80% of all purchasing decisions. Learn how to build trust and relationships with your audience by showcasing a warm and authentic image of yourself on your website. Plus, don't miss Suzanne's valuable insights into the power of fashion, preparation, and collaboration when creating your visual brand.

Get ready to level up your image game as we explore the world of personal branding photography with Suzanne Rothmeyer. Discover the criteria to look for in a brand photographer and how investing in yourself can lead to business success. So tune in and let's transform your online image together!

In this episode, you'll hear:

(0:00:00) - The Importance of Personal Branding Photography (8 Minutes)

Suzanne Rothmeyer, a photographer with over 20 years of experience in the industry, chats about how she got into photography and why she specializes in photography specifically for people who have websites. We discuss how she works with her clients to create amazing, warm, and relatable images for their website. Lastly, we talk about the standards and expectations we as women have for ourselves, and how Suzanne had to go through her own process of self-reflection to get on her own website.

(0:08:05) - Warm Images for Modern Marketing (9 Minutes)

Suzanne Rothmeyer, a professional photographer with over 20 years of experience, has used her expertise to help her clients make the connection between their values and brand through the use of photography. We discuss why preparation is key when it comes to pivoting, and how marketing has changed with women now making the majority of buying decisions. We explore the difference between older, obsolete forms of marketing and creating a connection with a potential client, and why stock photos may not be the best way to make a lasting impression. Finally, we touch on the importance of visuals for both men and women when making a connection.

(0:16:43) - Visual Branding Professionalism (14 Minutes)

We discuss the importance of conveying professionalism in photos and how traditional definitions are changing. We explore how elements like location, color palette, wardrobe, styling, hair and makeup can create a professional looking image while still being warm and relatable. We also highlight how repetition and familiarity can build trust and relationships when it comes to business. Finally, we recognize the significance of the work consultants and coaches do, and how having a variety of images of yourself can help clients feel comfortable and build trust with you.

(0:30:34) - Authenticity in Branding and Photography (14 Minutes)

We explore the power of fashion and how clothing choices can be used to tell a story. We look at how to be intentional with clothing choices and the impact it can have on conveying a professional image. I share tips on how to find or hire a stylist to help create a look that reflects your style and value proposition. We also discuss how having a vision and being prepared can help bolster confidence and make the photo shoot process an enjoyable one.

(0:44:22) - Online Image Boost With Branding Photography (11 Minutes)

We discuss the criteria someone should be looking for in a brand photographer. Understand the different platforms for a hero shot, be willing to collaborate with a team, be friendly and make you feel at ease, and understand lighting and posing. We talk about how a brand photographer that meets these criteria can help with clients trusting you faster and being more effective in your work.

(0:54:53) - Investing in Yourself for Business Success (6 Minutes)

We explore how to best invest in yourself when transitioning careers or starting a new business. We discuss the importance of treating yourself as a business, and the value of being prepared for unexpected opportunities. We also look at how to be intentional with fashion choices to tell a story, and the criteria for finding the right brand photographer. Ultimately, we emphasize the need to take your career and your image seriously, and how that investment will pay off.

(1:00:32) - Photographer Confidence and Podcast Promotion (1 Minutes)

We discuss the importance of investing in yourself and treating yourself as a brand. We look at how to make yourself feel confident and ready for a shoot and how to best use fashion to tell a story. We also explore what criteria you should be looking for in a brand photographer and how to collaborate with them to get the best results. Thank you for tuning into this episode of Enough Already and don't forget to rate and review us on Apple Podcasts!

About the guest: Susan always knew the power of a rock-solid brand – from a degree in graphic design to a corporate career as a marketer earning a six-figure salary. She was always drawn to the visuals of it all...everything about a brand could be summed up in a photograph, from the promises they make to the dreams they’ll create. Her resume grew as she attended Photographic Center Northwest, and before she knew it, she was drawing from years of experience in visual identity to creating portraits of people from all walks of life. In her time away from the studio, that’s where the camera stays – she committed to being as fully present with those she photographs as she is with friends and family. She shows up for those in front of her camera with the energy she draws from time off the grid, time to reflect, and time with the ones she loves. 

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda  (Ep68)

How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)

The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)

Four Stories Your Consulting and Coaching Business Needs (Ep65)

Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)

In this fascinating conversation, I had the pleasure of speaking with the incredible Renaissance woman, Dorie Clark.

Dorie is a speaker, author, writer, Broadway producer, and lyricist, with a diverse and inspiring career journey. We discussed her various pursuits, from her time as a non-profit executive director and spokesperson for political campaigns, to her experience as a newspaper reporter and theology student at Harvard Divinity School. Dorie shares how she discovered alternative paths to achieve her goals, such as teaching at the university level without pursuing a doctorate, and her mantra of finding multiple ways to reach a destination.

During our discussion, we explored Dorie's journey into entrepreneurship and how she transitioned from the non-profit world to consulting. She shares how she learned to recognize that running a small business was what she was doing, and how she decided to use those skills to launch her own practice. We also delved into her networking strategies for introverts, leveraging unique advantages, and establishing credibility through content and publications.

Finally, we touched on Dorie's foray into musical theater writing and her Broadway show, Absolute Zero Advanced. We discussed the creative process behind the musical, her collaboration with her composer, and the importance of bringing interesting and three-dimensional female characters to life. Dorie's story is a testament to the power of persistence, flexibility, and determination in forging your own career path. Listen in as we uncover the lessons and insights from Dorie's incredible journey.

In this episode, you'll hear:

(0:00:06) - Career Paths and Finding Your Way (7 Minutes)

I get to chat with the amazing Dorie Clark, a speaker, author, writer, Broadway producer, and lyricist. We discuss her career and her many pursuits, beginning with her background before she started her consulting business and coaching practice. She shares her experiences as a nonprofit executive director, a spokesperson for a presidential campaign and a governor's race, a newspaper reporter, and even a theology student at Harvard Divinity School. I'm inspired by her story and her ability to find a way to teach at the university level even without having to pursue a doctorate. She reminds us that often there are more paths to reach a destination than we may think.

(0:07:25) - Entrepreneurship and Pivoting to Brand Mentoring (6 Minutes)

I chat with Dorie Clark, an incredible speaker, author, writer, Broadway producer, and lyricist. We explore her journey into entrepreneurship and how she transitioned from a non-profit executive to a consultant. Dorie shares how she learned to recognize what she was doing was running a small business and how she decided to use those two years to launch her own practice. We also discuss how she started her business, Clark Strategic Communications, and how it evolved over time.

(0:13:50) - Leveraging Your Unique Advantage (5 Minutes)

I discuss with Dorie Clark how she leveraged her writing skills to become an interesting person and stand out in the business world. We explore the idea that everyone has their own unique set of advantages, like connections, skills, and perspective, and how to best utilize those assets to their advantage. We also touch on the idea of trading what you have for what you want and how to make trades when you don't have all the pieces fit together. Finally, we talk about how to use your network to get social proof and become a recognized expert.

(0:19:03) - Establishing Credibility Through Content and Publications (9 Minutes)

I talk to Dorie Clark about her journey into entrepreneurship and how she used her writing skills to establish credibility and become an expert in her field. We discuss the strategy of trading what you have for what you need, and how to use social proof to gain introductions. We also explore the power of content to attract clients and how she used her background to her advantage. We finish by talking about the process of breaking into high profile publications and the importance of having the right contacts.

(0:28:15) - Networking Strategies for Introverts (11 Minutes)

We discuss Clark's methodical approach to building relationships and creating a strong network. She created dinner parties to help her make connections and even friends when she first moved to New York. We explore the importance of understanding the timeline of success and contextualizing the stakes of failure. Lastly, Clark's mantra of 'everything takes longer than we want it to' speaks to the importance of consistent action over time.

(0:39:25) - Strategies for Career Transformation and Success (7 Minutes)

We explore the strategies Dorie Clark used to monetize her ideas and become a thought leader. We discuss how she applied the strategies she learned from interviewing people to her own business and the results it yielded. Additionally, we look at the Long Game, a book about taking a holistic and strategic view of your professional life. We emphasize the importance of creating a rhythm of reflection and action as well as the need for creating a bit of margin for yourself to ensure you have time for strategic thinking. Finally, we highlight the power of writing to help learn something new and grow professionally.

(0:46:28) - Forging Your Own Career Path (10 Minutes)

I spoke to Dorie Clark about her journey into musical theater writing, from her initial inspiration to her Broadway show, Absolute Zero Advanced. We discussed the process of writing a musical, her creative partnership with her composer, and the process of staging a reading. We explored how the musical pays homage to the James Bond films and brings interesting and three-dimensional female characters to life. Finally, Clark shared her plans to focus on promoting the musical in the long-term, while still continuing to write books and further her career.

About the guest: Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards. Clark, a consultant and keynote speaker, teaches executive education at Duke University’s Fuqua School of Business and Columbia Business School, and she is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank. You can download her free Long Game strategic thinking self-assessment at dorieclark.com/thelonggame.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

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