Consulting Matters

Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property. Erin shares her journey from a big corporate law firm to working in the film business in LA and how her experiences led her to focus on helping business owners understand and capitalize on their intellectual property.

During our conversation, Erin emphasizes the importance of wealth creation in the hands of women, and how it can be a game-changer for the world. We discuss the process of creating intellectual property, the benefits of registering trademarks, and how to protect your copyrights. Moreover, Erin shares valuable insights on the crucial aspect of having written agreements when creating something for a client, as well as exploring the differences between free content and paid content regarding intellectual property.

Don't miss out on Erin's expert advice on protecting and monetizing your intellectual property, especially when collaborating with others or creating something for a client. Learn how to become the go-to expert in your field, prevent people from stealing your ideas, and take control of the conversation with clients. Listen to this episode and get inspired to take your content creation game to the next level and unlock the full potential of all your incredible ideas.

In this episode, you'll hear:

(0:00:00) - Unlocking the Potential of Intellectual Property (10 Minutes)

Erin Austin is an attorney, business strategist and expert in helping entrepreneurs create, protect and monetize their intellectual property. We hear about her journey leaving a big corporate law firm and moving to LA to work in the film business. She explains how films are intellectual property and the rights that need to be acquired. We also discuss why she left the film business to start her own business working with entrepreneurs and why she believes that wealth in the hands of women can change the world. If you're ready to take your content creation game to the next level and unlock the full potential of all your great ideas, this is the episode for you.

(0:10:04) - Women's Wealth and Intellectual Property (11 Minutes)

Erin Austin explores the importance of wealth creation in the hands of women and how it will likely change the world. We examine the research that shows women often give a greater percentage of their wealth to charitable causes than men and how they are more conscious of their investments' sustainability and potential impacts. We also discuss the process of creating intellectual property and the benefits of registering trademarks.

(0:20:52) - Ownership and Protection of Intellectual Property (15 Minutes)

Erin Austin explores the importance of having written agreements in place when creating something for a client. We look at the different provisions that should be included in an agreement to ensure ownership rights are retained and discuss the differences between free content and paid content with regards to intellectual property. Finally, we explore how to protect the copyright of blog posts, frameworks, and websites.

(0:35:58) - Protecting and Monetizing Intellectual Property (11 Minutes)

Erin Austin discusses the importance of clarifying ownership of intellectual property when collaborating with another person. We explore how to protect yourself in collaborations and joint ventures, as well as how to document and protect your intellectual property when creating something for a client. We also consider how to become the go-to expert in your field and how to prevent people from stealing your ideas.

(0:47:31) - Promoting Services and Offering NDA Primer (5 Minutes)

Erin Austin explains what a Non-Disclosure Agreement (NDA) is, why it is so important, and how to ensure that it properly protects both parties. We explore the different provisions that should be included in the NDA and the various resources available for those looking to create one. Finally, Erin shares an offer for listeners to access a discount when downloading her NDA primer.

(0:52:20) - Protecting and Monetizing Your Intellectual Property (4 Minutes)

Erin Austin shares her journey from freelancer to asset creator, and how to ensure that your intellectual property is properly protected. We discuss the importance of Non-Disclosure Agreements, how to use them to your advantage, and how to get 10% off of the NDA kit. We also explore how to take control of the conversation with clients and how to own your expertise. Finally, Erin shares how you don’t have to be super far ahead to make a difference - you just have to be a couple steps ahead.

Join this action-learning mastermind community for proven consulting/coaching marketing & sales strategies, time-saving tools, easy-to-follow templates, revenue-generating copywriting skills and community support to... Ensure you're booked solid with clients you love. Join now: https://www.betsyjordyn.com/academy

About the guest:  A graduate of Harvard Law School, Erin Austin is a strategic lawyer and consultant who uses her 25+ years of practicing law, including roles as COO and general counsel at at large and small IP-driven companies, including Warner Brothers, Lionsgate (formerly known as Artisan), MGM, Teaching Strategies, and M3 USA Corp, to help female founders of expertise-based firms build and protect saleable assets so that the business is ready to sell when the founder is ready to exit. Erin’s experience as a lawyer and as an executive--at the intersection of business and the law--informs the elevated legal and strategic business advice she provides to her clients. Erin is passionate about using her expertise to create an economy that works for everyone. Through her Hourly to Exit podcast and her consulting practice, Think Beyond IP, Erin guides women on the journey of transforming their businesses from an unscalable income-generator into a saleable wealth building asset.  Her special talent is helping women meet their growth goals through the creation of IP-based revenue streams. In her spare time, Erin likes to clear brush on her farmette, search for the perfect gluten-free baguette (all leads are appreciated!) and work on her backhand.  

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda  (Ep68)

How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)

The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)

Four Stories Your Consulting and Coaching Business Needs (Ep65)

Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)

Join me in this week's episode of the Enough Already podcast, where I'm thrilled to welcome Carol Cox, founder of Speaking Your Brand, to the show. Listen in as Carol shares her incredible journey from studying women's history to becoming a software developer and ultimately finding her passion in public speaking and empowering women entrepreneurs. Discover how the concept of thought leadership emerged as a core service provided by Speaking Your Brand, and learn how Carol's own experiences shaped her mission to encourage more women to use their voices.

In our conversation, Carol and I explore the transition from focusing on building women speakers to nurturing women thought leaders. We discuss the impact of understanding the language used by clients and the cancellation of in-person speaking engagements due to COVID-19 on this strategy shift. Carol emphasizes the importance of taking action and putting your ideas into the world, even if they feel messy or imperfect, as a key lesson for aspiring thought leaders.

Throughout the episode, we dive into the different stages of transitioning from an expert speaker to a thought leader, the significance of creating a safe and trusted environment for women to tap into their inner truth, and the power of a supportive community. Don't miss this insightful conversation with Carol Cox, as she shares her wisdom on thought leadership and the steps you can take to start your own journey.

In this episode, you'll hear:

(0:00:01) - Thought Leadership and Women's Empowerment
Carol Cox of Speaking Your Brand discusses her journey from software developer to public speaker, thought leadership, and her passion for coaching women.

(0:06:44) - Shifting to Empower Women Thought Leaders
Carol Cox of Speaking Your Brand discusses empowering women to use their voices, understanding clients and language, and adapting to COVID-19.

(0:09:51) - Thought Leadership and Empowering Women's Voices
Hear Carol talk about niching down to women speakers, creating a safe environment, the transition from expert to thought leader, learning public speaking skills, and building a community of like-minded women.

(0:17:19) - Thought Leadership and Personal Mission
Thought leadership, AI, women's voices, niching down, and creating a safe environment are discussed.

(0:24:52) - Marketing, Storytelling, and the Collective
We discuss collective solutions, the hero's journey, story as a thought leader, and nature's interconnectedness.

(0:38:23) - AI's Impact on Productivity and Creativity
Chat GPT could revolutionize workflow processes, increase productivity, enhance creativity, and brainstorm ideas.

(0:43:08) - Chat GPT and Content Creation
Chat GPT can be used to plan activities, create content, and guide thought leadership decisions.

(0:54:26) - Thought Leadership and Content Marketing
Carol Cox discusses how Chat GPT can increase productivity, help with brainstorming, and support content creation and thought leadership.

About the guest: Carol Morgan Cox is the founder and CEO of Speaking Your Brand®,  a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platforms. Carol is host of the weekly 5-star rated Speaking Your Brand® podcast and during election seasons serves as a Democratic political analyst on TV news. Carol was named as one of Orlando's Women of the Year in 2021 and has been featured in Forbes. Through her company and content, her mission is to empower more women to find and use their voice, to tell the stories that need to be told, and to activate ideas for change.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda  (Ep68)

How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)

The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)

Four Stories Your Consulting and Coaching Business Needs (Ep65)

Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)

Are you ready to harness the power of LinkedIn to make authentic connections with your ideal clients and elevate your presence on this essential platform?

Okay, so here’s the thing about LinkedIn...

If you’re a consultant or coach (or aspiring to become one), you’re probably on LinkedIn already because you know it’s the best social platform for your type of business.

If you’re a consultant wanting to work with an organization, this is likely the ONLY platform C-Suite executives are on. And if you’re a coach wanting to land professional clients, they are there too.

But LinkedIn doesn’t come without its challenges - the time suck, plus the uncertainty if you’re doing the right things. And the ick we all get from those non-stop “connection” requests are cold-call sales in disguise.

It’s, for this reason, I’m excited to have Lisa “Less is More” Kanda on the show.

Lisa Kanda is a LinkedIn marketing expert who is passionate about efficiency and authenticity. She shares her journey from corporate marketing to becoming a LinkedIn specialist and the evolution of the platform since Microsoft's acquisition.

We dive into practical tips for building your brand, engaging with content, and creating an effective LinkedIn strategy that delivers outstanding results without wasting your time. Lisa also shares the impact of the pandemic on LinkedIn's opportunities and how to navigate its features for maximum benefit. We discuss the importance of consistency on the platform, how the algorithm works, and how to build authentic relationships through strategic activities.

In this episode, you'll hear:

(0:00:13) - Maximizing LinkedIn for Consultants and Coaches (5 Minutes)

I'm joined by Lisa, an expert in LinkedIn marketing, to discuss how we can make the most of our time on the platform to make authentic connections with our ideal clients. We talk all about how to use LinkedIn efficiently and how to stand out and be genuine in our approach - all without getting caught up in the time suck. Plus, she's offering a free masterclass for members of the Purpose to Profits Academy to maximize your LinkedIn potential. Don't miss out!

(0:04:48) - LinkedIn and Social Media for Business (13 Minutes)

Lisa shares her background in corporate marketing and how she became an expert in LinkedIn social media as an early adopter. We discuss how the pandemic has elevated the opportunities for LinkedIn, and how the platform has changed since Microsoft bought it. Lisa shares how LinkedIn has become more feature-rich and accessible for B2B companies, and what these features are.

(0:17:42) - Building Your Brand on LinkedIn (12 Minutes)

Continuing the conversation with Lisa, an expert in LinkedIn marketing, we explore how to build an effective brand on the platform and create an authentic connection with your audience. We emphasize the importance of building trust and creating a great first impression, as well as strategies for optimizing your profile, establishing connections, and engaging with content. Lisa shares her background in corporate marketing and her experience as an early adopter of LinkedIn, and we discuss how the pandemic has changed the way we use the platform.

(0:30:09) - Consistency and Relationship Building on LinkedIn (6 Minutes)

Continuing the conversation with Lisa, we discuss the importance of consistency on LinkedIn. We learn how the algorithm works and how it decides which content to show in your feed. Lisa shares that it's not enough to just post, but we need to engage with others to stay top of mind and build authentic relationships. We also learn that expecting immediate results from one post is not realistic and that it takes time to build relationships on the platform.

(0:36:10) - LinkedIn Strategy and Consistency (13 Minutes)

Continuing the conversation with Lisa, an expert in LinkedIn marketing, we learn about how to create an effective strategy for amplifying content on the platform. Lisa shares her insight on how to be intentional in the content you are sharing, how to be strategic in your comments, and the importance of using native posts rather than external links to get the most out of the platform. We also discuss the importance of consistency and how to drive traffic back to your website.

(0:49:12) - LinkedIn Challenge and Personal Coaching (4 Minutes)

We continue our conversation with Lisa, an expert in LinkedIn marketing, discussing the importance of consistency on the platform and how to make the most of our time to create authentic connections. We learn about the algorithm and how it helps with strategic activities to achieve the best results. We also discuss how to structure a LinkedIn post for greater engagement, how to tell inspirational stories, and how to use the mobile app as a ninja trick to save time. Lisa also introduces her free and paid programs to help listeners get more consistent on LinkedIn in 40 minutes or less, and end with a challenge to help listeners decide if LinkedIn is a key part of their marketing strategy.

(0:53:21) - Maximizing LinkedIn Success (8 Minutes)

I'm continuing the conversation with Lisa to discuss how to make the most of our time on LinkedIn. We talk about how consistency is key to getting noticed, and Lisa shares her program, as well as other free resources available on YouTube and within LinkedIn. We also discuss the importance of setting goals and measuring our progress on the platform. Finally, we wrap up by looking at how we can make ourselves accountable for our progress.

About the guest: Lisa Kanda helps businesses and entrepreneurs learn how to establish and grow their online presence to get visible, connect with their ideal client, and use their digital real estate in a strategic, effective way to see results. Most likely you’ve been in business long enough where you’re not starting from scratch with your marketing and social media, but just when you think you had it figured out; these platforms change the rules! It can be frustrating and overwhelming. She takes overwhelming technology and break it down into easy, understanding steps that help you succeed.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

How to Use Storytelling to Ignite Transformation with Joy Spencer (Ep67)

The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)

Four Stories Your Consulting and Coaching Business Needs (Ep65)

Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)

Get ready for a powerful conversation about creating your success by being yourself and using your story to ignite transformation in your consulting and coaching clients!

Today, we’re wrapping up my mini-storytelling series with my guest Joy Spencer. She is a powerful storyteller. Initially, I wanted Joy on the show to share her tips and best practices on how to tell compelling stories.

We wound up talking about storytelling's role in igniting change and transformation in ourselves, our clients, and the world. And for the neuroscience junkies out there, she’ll give us the science behind why storytelling is so powerful and transformational.

We explored the importance of creating in our careers, whether it's a product, service, experience, or project, and how our internal narratives can shape our approaches to storytelling. So if you're a consultant or coach looking to forge your path and ignite transformation in yourself, your clients, and the world, this conversation is for you.

Joy shared her insights on the power of storytelling as a developmental tool for growth, as well as tips on crafting engaging stories that connect with others. We discussed the role of personal experiences in storytelling and how our origin stories can be universal, making them an effective way to engage with clients.

Listen in as Joy reveals the science behind why storytelling is so powerful and why it creates change like nothing else.

I hope this series inspires you to see that who you are is the most important part of your consulting or coaching brand. You don’t have to be perfect. You have to be real and be you in all you do.

Where to dive in:

(0:00:04) - Storytelling for Personal & Global Transformation
(0:10:35) - Creating With Your Gifts
(0:23:01) - Storytelling as a Transformational Journey
(0:34:07) - The Power of Personal Storytelling
(0:38:45) - Crafting Engaging Stories
(0:46:43) - Storytelling Coaching for Transformation Agents
(0:51:16) - Branding and Self-Acceptance

About the guest:  What were you born to C.R.E.A.T.E.? Joy Spencer believes we are all born creators and living purposefully is the result of discovering, growing, and offering our gifts in service through the beautiful things and experiences we create. This act of creating is what makes all the difference in the world! This is why she is on a mission to help experienced professionals reframe their understanding of success away from a focus on being productive to a new commitment to be creators who continuously create things and experiences with their gifts. Using her signature C.R.E.A.T.E. framework, she guides clients through a process to become incomparable in work so they can get paid to be themselves. That way we can have a world that is full of people who are continuously creating and serving. In this world, people will be able to create a work experience that calls on their full genius and allows them to make their unique contribution to the world while experiencing joy and fulfillment in all that they do. Want to talk more about how you can C.R.E.A.T.E. your ideal work experience and legacy? She'd love to hear from you at www.reframetocreate.com. 

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)

Four Stories Your Consulting and Coaching Business Needs (Ep65)

Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex (Ep64)

Diane Diaz talks about the art of storytelling in brand building!

Diane is a coach and consultant who has helped countless businesses and individuals connect with their audiences through the power of storytelling.

In this episode, we discuss how coaches and consultants can use their personal stories to attract and engage clients, the key elements of a successful brand story, and some common mistakes to avoid when telling your story. So, grab a notebook and get ready to learn some valuable insights from our expert guest, Diane Diaz.

Hear about the power of storytelling and its connection to personal branding as Diane and I discuss how incorporating personal narratives can humanize your brand and make it more relatable to your audience. We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings.

Get the initial steps to integrate storytelling into your professional journey and the basic stories every business should use!

In this episode, you'll hear:

(0:00:00) - Storytelling for Career Success
(0:06:38) - Storytelling for Brand Building and Sales
(0:17:59) - Storytelling in Corporate Setting
(0:31:21) - Telling Your Story Through Sales
(0:35:46) - Connecting Through Storytelling
(0:42:51) - The Power of Storytelling for Connection
(0:48:57) - Help Others Through Storytelling

About the guest: Diane is the lead Speaking Coach and a Personal Brand Strategist with Speaking Your Brand®. Diane regularly speaks on personal branding, LinkedIn strategy, and women’s empowerment. Diane has a Master’s degree in Business Administration, with years of experience in branding, marketing, and public speaking. She is also an Ironman triathlete and enjoys fitness and listening to podcasts.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

The CURE for Burnout (Ep60)

The Art of Figuring Things Out with Michelle Massman (Ep58)

Overcoming Entrepreneurial Burnout with Rachelle Stone and Lori Smith (Ep57)

The Disney Approach to Organizational Consulting with Harold Hill and Luis Marrero (Ep56)

Top Power Skills Every Organizational Consultant Needs (Ep55)

Top Solutions Every Consultant Ought To Know (Ep54)

The Pair of Hands Trap: What Keeps Consultants From Strategic Client Partnership (Ep 53)

I talk a lot about the importance of brand messaging on this show and with my clients 1:1.

And for sure, brand messages are essential for your business - you want to ensure that your ideal client knows what you offer and what makes you unique.

But storytelling takes things to a whole new level.

Storytelling is all about building emotional connections with your ideal clients and creating a sense of authenticity and identity for your brand. It's not just about communicating your business value - it's about connecting with your client on a deeper, more personal level.

When you incorporate storytelling into your marketing and branding strategies, you're not just telling people what you do; you're showing them who you are.

This emotional connection is crucial for consultants and coaches, where trust and credibility are key.

You might think that you don't have exciting stories to tell, that it's just a gimmick, or that your clients won't care. But that is not the case!

Today I'll be going over the four stories your business needs and give you some tips on how to get started in crafting those stories.

In this episode, you'll hear:

[02:34] Learn how to share your, "What I do..." story and the framework you need to use.

[06:45] Craft your business backstory and craft it to the person you're talking to.

[14:25] Hear about the most important story you'll tell, your "WHY story." 

[18:59] Tune in for the big recap and what you need to do next.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

The CURE for Burnout (Ep60)

The Art of Figuring Things Out with Michelle Massman (Ep58)

Overcoming Entrepreneurial Burnout with Rachelle Stone and Lori Smith (Ep57)

The Disney Approach to Organizational Consulting with Harold Hill and Luis Marrero (Ep56)

Top Power Skills Every Organizational Consultant Needs (Ep55)

Top Solutions Every Consultant Ought To Know (Ep54)

The Pair of Hands Trap: What Keeps Consultants From Strategic Client Partnership (Ep 53)

Today, Brad Rex shares the real reasons why executives hire consultants and coaches. He talks about his exciting career journey, which started at the Naval Academy, then to British Petroleum, and finally to Disney. He applied for a financial manager job at Disney and was one of 1400 candidates. Brad and I worked together at Disney and have been colleagues for many years.

Brad had an unconventional start to his career after meeting his boss's boss while studying finance at college. He was offered an executive job at Disney and moved to Orlando, Florida, in 1994. During his twelve-and-a-half-year tenure, he worked in finance and strategic planning before taking over as leader of Epcot theme park on the week of 911, 2001. He was responsible for opening several attractions and expanding to the festivals until he left to take on a job with Hilton Grand Vacations. This job involved visiting their resorts in New York, Orlando, Las Vegas, and Hawaii, until the company was acquired by Blackstone.

He is also the author of The Surpassing Life: Deep Personal Excellence.

Today, Brad is the CEO of EHOME Counseling Group, a nationwide virtual mental health counseling business. His company had the idea of counseling people virtually before the pandemic and started by focusing on reducing veteran suicides. Now, they are in network with all the major insurance companies and have a major partnership with Wounded Warrior Project. In addition, they are now the primary mental health care provider for the US Olympic and Paralympic Team!

Tune in to hear Brad's incredible journey and get the real reasons why executives hire consultants.

0:02:39 Heading: Professional Conversation with Brad May, Former Disney and Hilton Grand Vacations Executive 

0:04:44 Professional Experience of Brad Johnson, President and CEO of EHOME Counseling Group 

0:06:19 Virtual Mental Health Counseling Company Overview 

0:08:31 Celebrating Life Through Death Care: A Conversation with an Executive 

0:11:58 Brad's Passion for Service and Redemption: Achieving Full Potential and Happiness 

0:16:42 Combining Leadership Training and Compassion to Help Others Reach Their Full Potential 

0:24:10 Leveraging Consultants and Coaches for Political Reasons 

0:26:24 Benefits of Hiring a Consultant for a CEO 

0:30:52 Finding the Right Consultant for Pricing Solutions 

0:32:19 The Value of Independent Feedback for CEOs 

0:35:12 The Value of Consulting for CEOs and Organizations 

0:37:03 Stakeholder Management: The Value of a Consultant in Organizational Alignment 

0:43:33 Executive Coaching: Adding Value to the Conversation 

0:45:48 Leveraging Time Investment for Business Growth 

0:48:05 Executive Coaching and Consulting 

0:50:21 The Value of Outsourcing: Leveraging Expertise to Fill Gaps in Your Organization

0:55:03 Leveraging Consulting Expertise to Drive Business Growth 

0:56:50 Maximizing Potential Through Leadership and Consulting 

1:00:18 Strategic Thinking and Tactical Implementing: A Consultant's Perspective 

1:02:29 Strategic Thinking and Targeting Specific CEOs and Companies 

1:03:49 Leadership, Surpassing Life, and Consulting Coaches 

 

About the guest: Brad Rex is an accomplished senior executive and corporate officer with proven experience growing businesses and driving results in start-up, turnaround, expansion and multi-site situations. He has over 20 years of corporate experience in major multi-national companies including the Walt Disney Company, Hilton and British Petroleum, and led Disney's Epcot theme park after 9/11. He is a strategic and operational leader, having led strategic planning, finance and business development teams for these companies, as well as leading large operating units of over $500 million and $1 billion in revenue. He is a distinguished graduate of the United States Naval Academy and Harvard Business School, and was a nuclear submarine officer. He has 20 years of experience on major non-profit boards, and an extensive network of outstanding business leaders and support professionals. An industry visionary, Brad specializes in distressed and growth business opportunities. In a previous role, he implemented turn around planning resulting in revenue and EBITDA increases of 50%, and equity of 60%. Brad has roll-up and extensive acquisition experience, delivering rapid growth, such as a 70% increase in volume through six major acquisitions in one year. He drives high employee and customer satisfaction, with industry-leading customer service and employee satisfaction statistics above 80%. Brad is President and CEO of eHome Counseling Group, a company that is revolutionizing the behavioral healthcare industry by providing nationwide psychological counseling through metrics based virtual counseling services. 

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

The CURE for Burnout (Ep60)

The Art of Figuring Things Out with Michelle Massman (Ep58)

Overcoming Entrepreneurial Burnout with Rachelle Stone and Lori Smith (Ep57)

The Disney Approach to Organizational Consulting with Harold Hill and Luis Marrero (Ep56)

Top Power Skills Every Organizational Consultant Needs (Ep55)

Top Solutions Every Consultant Ought To Know (Ep54)

The Pair of Hands Trap: What Keeps Consultants From Strategic Client Partnership (Ep 53)

Simon T. Bailey is my former Disney colleague, and I can't wait for him to share his entrepreneurial journey!

He had four jobs over seven years at Disney, including parking event sales, selling the Braves spring training, handling international wholesale, and being the Sales Director for the Disney Institute. During his time at Disney, Simon was interviewed by a journalist and stated that he saw himself in 10-15 years as the President and CEO of the Walt Disney World Resort and eventually the Chairman and CEO of the Walt Disney Company. This statement caused an uproar with his superior!

Today, Simon has been an entrepreneur in the content distribution business for nearly twenty years. He started by hiring an instructional designer and investing in developing content. He has since branched out into speaking, coaching, writing books, creating online courses, and licensing content. His main focus is creating content once and using it to create multiple revenue streams. 

Tune into the interview to hear about Simon's journey as an entrepreneur and his new book, Ignite The Power of Women in Your Life!

His new book discusses:

In this episode, you'll hear:

0:02:19 Former Disney Institute Sales Director

0:04:24 Reflections on Leaving Disney Institute and Pursuing Content Creation

0:07:17 Exploring the Benefits of Content Distribution

0:08:49 Exploring Themes of Faith, Purpose, and Potential in Whole Person Leadership 0:11:18 Conversation with Simon Sinek: Finding Healing Through Writing and Leadership

0:13:18 Igniting the Power of Women

0:19:23 Navigating Divorce and Faith in a Faith Community

0:22:10 Exploring the Impact of Vulnerability in Professional Relationships

0:24:13 "Exploring the Benefits of Wholeness in Business: A Conversation"

0:25:39 Embracing Diversity, Equity, Inclusion, and Belonging for Positive Financial Impact

0:29:04 Exploring the Benefits of Vulnerability and Belonging in the Workplace

0:31:06 Balancing the Business Case for Diversity with Social Justice Values

0:32:46 Leveraging Relationships to Open Doors

0:35:54 Conversation on Business Storytelling and Engaging the Head and Heart

0:37:21 Exploring Whole-Person Leadership and the Power of Storytelling

0:41:52 Making Your Point Memorable

0:46:59 Impact of Landmark Forum on Staying Grounded in the Present

0:48:31 Reflection on Transformative Experiences: P3, Landmark Forum, and Caring Science

0:50:52 Transformational Journey and Self-Wholeness

0:53:02 "The Power of Encouragement: A Conversation on the Journey to Bhutan"

0:54:45 Igniting the Power of Women: A Conversation with Dr. Stacey Gordon

0:58:52 Conversation on Becoming a Better Human Being and Creating a Guided Journal

1:00:53 Content Creator and Hope Pusher

About the guest: Simon T. Bailey is a Breakthrough Strategist passionate about helping people, teams, and organizations find their SPARK* In the last 18 years, he had the honor of partnering with almost 2000 organizations. Use that experience and expertise to maximize your potential! Check out Simon's new book here.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

The CURE for Burnout (Ep60)

The Art of Figuring Things Out with Michelle Massman (Ep58)

Overcoming Entrepreneurial Burnout with Rachelle Stone and Lori Smith (Ep57)

The Disney Approach to Organizational Consulting with Harold Hill and Luis Marrero (Ep56)

Top Power Skills Every Organizational Consultant Needs (Ep55)

Top Solutions Every Consultant Ought To Know (Ep54)

The Pair of Hands Trap: What Keeps Consultants From Strategic Client Partnership (Ep 53)

Today, Denise Musselwhite shares the moment when she decided to shift from CIO to executive coach and business owner.

Denise had been dreaming of being an entrepreneur for a long time, but the Pandemic inspired her to leap. Her research into the challenges that women face in STEM fields and the negative impact that the Pandemic had on them motivated her to take action!

She was a CIO for a large, independent school and had to transition the entire organization to online, sacrificing time with her family. Challenges during the Pandemic caused some women to leave their roles, as they could not make the same sacrifice. This experience, combined with her research and ongoing desire to be an entrepreneur, led her to pursue a new career path. She realized she had been teaching schools nationwide the best practices in technology and consulting them on implementation.

So, to make this transition, she sought help from a coach to help her grieve her 25-year CIO career and separate from a role she had identified with for many years. It took her over a year to uncover her purpose and passions. Hear how she let go of her old identity to make room for something new!

Tune in to hear Denise share her personal story of employee to entrepreneur and the mindset shift it takes to succeed.

0:00:00 From CIO to Executive Coach and Business Owner 

0:03:15 Exploring the Impact of the Pandemic on Women in Leadership

0:04:49 Conversation on Transitioning from Employee to Entrepreneur: Grieving the Old Life and Making Room for Something New 

0:10:45 Exploring the Transformative Power of Future Journaling 

0:12:55 Executive Coaching for Women in Tech: Exploring the Thrive Model 

0:19:27 Investing in Professional Development

0:21:30 Investing in Yourself: A Conversation on Prioritizing Self-Care 

0:23:25 From CIO to CEO: Building a Virtual C-Suite for Success 

0:27:44 Investing in a New Business for Long-Term Success 

0:29:25 Reflection on the Journey to Becoming a Transformational Coach 

0:33:39 Helping Women and Technology Professionals Thrive 

0:35:47 Thriving in Your Career and Becoming the CEO of Your Own Purpose-Driven Business

About my guest: Denise Musselwhite is a Chief Information Officer turned executive leadership coach and consultant dedicated to helping tech professionals thrive and succeed as industry leaders. She is a nationally recognized and experienced technologist and leader with more than two decades of experience in the legal, non-profit, and education industries. 

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

Related Blog, Video or Podcast Episode:

The CURE for Burnout (Ep60)

The Art of Figuring Things Out with Michelle Massman (Ep58)

Overcoming Entrepreneurial Burnout with Rachelle Stone and Lori Smith (Ep57)

The Disney Approach to Organizational Consulting with Harold Hill and Luis Marrero (Ep56)

Top Power Skills Every Organizational Consultant Needs (Ep55)

Top Solutions Every Consultant Ought To Know (Ep54)

The Pair of Hands Trap: What Keeps Consultants From Strategic Client Partnership (Ep 53)

Have you ever felt you need to make more progress with your consulting or coaching business? Are you tired of hit-or-miss profits and feeling like you're never getting ahead?

Well, it's time to say enough already and go from surviving to thriving!

Today, we decode the profit puzzle and dive into the different levels of success you can achieve with your consulting or coaching business: stable profits, sustainable growth, and scalable success.

Before we dive into the nitty-gritty details of each level of success, let's first explore what sets them apart.

Picture this: a consulting or coaching business set up for stable profits. You're making a solid income without worrying about your next lead. How great does that sound?

Sustainable success is all about having a business making a great income, living your purpose, and having complete confidence that this career path will generate your income for years to come.

And finally, scalable growth is where the magic happens – it's about wealth creation and impact without sacrificing your values or lifestyle.

Okay, now that we have a clear picture of each level, let's dive into the specifics!

0:02:29 Creating a Strategic Foundation for Your Business: How to Get Consistent Results

0:04:17 How to Create a Credible Website and Social Media Presence for Your Business

0:05:41 Creating Business Stability and Sustainability

0:09:49 The Keys to Achieving Sustainable Success in Your Business

0:12:57 The Power of Clarity: How to Achieve Success with an All-In Commitment

0:14:21 Staying Committed to Your Vision: How to Grow Your Business Like Disney

0:15:37 Creating Sustainable and Scalable Growth for Your Business

0:17:38 Creating Wealth Through Discretionary Time: Strategies for Maximizing Your Earning Potential

0:20:29 Maximizing Your Profits: The Profit Puzzle Decoded

0:22:17 Creating Sustainable and Scalable Profits for Your Business

Remember, there's no one-size-fits-all approach to profits. Depending on your goals and vision for your business, you may be aiming for stable, sustainable, or scalable profits. The key is to be intentional and strategic in your approach and always continue learning and growing as an entrepreneur.

As always, I'd love to hear your thoughts on this topic. What resonated with you the most? What questions or concerns do you have about building a profitable business? Let's keep the conversation going in the comments or on social media.

And if you haven't already, subscribe to the Enough Already podcast for more episodes like this one. We have some fantastic guests and topics lined up that I can't wait to share with you.

Until next time, my friends, keep building a business that lights you up and supports the life you want to live. You've got this!

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

The CURE for Burnout (Ep60)

The Art of Figuring Things Out with Michelle Massman (Ep58)

Overcoming Entrepreneurial Burnout with Rachelle Stone and Lori Smith (Ep57)

The Disney Approach to Organizational Consulting with Harold Hill and Luis Marrero (Ep56)

Top Power Skills Every Organizational Consultant Needs (Ep55)

Top Solutions Every Consultant Ought To Know (Ep54)

The Pair of Hands Trap: What Keeps Consultants From Strategic Client Partnership (Ep 53)