Consulting Matters

Does the crowded consulting and coaching marketplace intimidate you and hold you back from what you could be doing to launch or grow your business?

I've got GREAT news! You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche.

The best strategy for dealing with competition is to make the competition irrelevant.

For the last couple of weeks, I've been talking about networking, which I thought was a break from my Brand You series, but the reality is – what makes you a great networker, market scanner, and brand builder are the same skills – it's all about listening and tapping into needs.

In today's episode, I'll walk you through the seven steps of your market scan and how to mine for the intel around what makes you unique and how you can stand out – even if you're brand new and just starting. 

Before we start – let's define a market scan. A market scan is when you talk to former clients and potential clients so you can better understand them better. It's when you try to see the world from their perspective, how they define and describe their problems, the options they consider, why those options fall short, and identify the unmet needs in the market.

Armed with this intel, you'll be able to:

Now that we're clear on what is a market scan and why it's valuable listen to the episode to get into the seven steps!

[1:20] What is a market scan?

[7:32] Step one: Hear how to get clear on what you want to know and discover.

[10:07] Step two: Hear how to collect and analyze your existing data.

[10:50] Step three: Hear how to decide what type of marketing scan assessment you want to do. Hear how.

[13:15] Step four: Hear how to decide who you want to include in your assessment.

[14:34] Step five: Learn how to design your questions and probes.

[17:32] Step six: How to survey your audience and follow up - and why!

[19:05] Step seven: Hear what to do with your findings.

[22:25] Hear the quick recap of all seven steps.

[24:00] What can you do right now to start a market scan. 

Start small by simply getting curious, especially when people call you for help. If you're going to probe on anything, probe to understand pain, goals, and human needs. 

 Then talk to former clients.

 If you're unsure which way you want to take your business and it's holding you back from getting your website done or getting out there and marketing yourself, this is your chance to get powerful group help! Head to www.betsyjordyn.com/academy for more information, or drop me an email at [email protected]. 

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

How to Build a Networking Strategy, On-Air Coaching with Vern Schellenger (Ep49)

How to Make Your Contacts Count with Vern Schellenger (Ep48)

Four Parts of a Well Positioned Consulting or Coaching Brand (Ep47)

What Is A Brand And Why Do You Need One? (Ep46)

Architect Your Business Joy with Jodee Peevor (Ep45)

Want to know what it looks like to take a strategic approach to networking? I for sure do.

Tune into this special interview where I'm in the hot seat! I asked Contacts Count President and Networking Guru Vern Schellenger to do an on-air coaching session with me to help me craft my own personal and business networking strategy.

I recently moved to Colorado from Orlando, where I lived for 31 years. So, I need to build a new network. I can build my new network haphazardly, as I'm used to, or I can get strategic like my client Vern suggests, saving me time and making the whole process more enjoyable.

Which is what we all want from your networking, right? Who has extra time going to endless networking events or emails that yield lukewarm responses like "Ummm, sounds interesting, good luck with that."

In this episode, you'll hear:

Be a fly on the wall as Vern coaches me on how to network in this on-air coaching session.

[3:24] The multi-faceted networking needs I face in my personal and professional life and how strategic networking can help
[09:38] How building strong relationships create better referrals
[20:16] Hear Vern's one-on-one coaching approach to strategic networking
[24:46] Vern helps me share my "what I do" statement more effectively through a two-part strategy
[34:04] Why there isn't a single answer to your "what I do" question

About the guest: Vern Schellenger is a master networker, career coach, sports junkie, and music lover. Vern is also the CEO of Contacts Counts. The 8 competencies developed by Contacts Count contain skills, behaviors, tools, and strategies you can learn to make networking an Art not an Accident. He is a passionate advocate for training and coaching individuals and teams to become more effective when they are networking and building relationships. Vern believes that networking and building relationships can be easy, fun, and a game changer! 

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

How to Make Your Contacts Count with Vern Schellenger (Ep48)

Four Parts of a Well Positioned Consulting or Coaching Brand (Ep47)

What Is A Brand And Why Do You Need One? (Ep46)

Architect Your Business Joy with Jodee Peevor (Ep45)

Why Executives Hire Consultants and Coaches (Ep44)

When it comes to networking, have you thought, "I know I need to network, but I just can't bring myself to do it?" 

If so, don't worry; you are not alone! However, if you are experiencing those thoughts, you are networking wrong!

Today, I am talking to Vern Schellenger, president of the premier networking training and coaching company Contacts Count. 

My team and I have worked with Vern for the last few months on his brand positioning, messaging, copy, and website design. My work with him has permanently changed how I see and approach networking. 

Vern showed me with a few minor tweaks in mindset and skills that I could not only get good at networking but come to enjoy it!

I invited Vern on the show because I want you to discover simple shifts that will help you fill your network with potential clients who are the perfect fit for your business!

In this episode, you'll hear:

Ready to make your contacts count? Let's do this!

[3:03] Hear how Vern determined networking was the basis for his big idea.

[6:48] Vern shares a better way to answer that "What do you do?" question at networking events.

[12:25] Mistakes Vern sees small business owners, consultants, coaches, and entrepreneurs make while networking.

[19:52] Hear why effective networking is more than attending events and swapping cards and where the best networking happens.

[21:41] Vern shares the WHY behind his business. It all started with being a baker at Dunkin Donuts. 

[29:03] The beauty of creating mutually beneficial relationships and how it can lead to huge opportunities and stronger connections. 

[36:16] There are no official job postings for consultants and coaches. Hear how to leverage teaching others about your expertise to network better. Vern shares the mindset traps that keep us from effective networking. 

[44:40] Betsy recaps the steps it takes to create authentic networking, and Vern talks about what's next.

[48:10] Vern shares the value of Contacts Count for entrepreneurs and anyone looking for a job.

About the guest: Vern Schellenger is a master networker, career coach, sports junkie, and music lover. Vern is also the CEO of Contacts Counts. The 8 competencies developed by Contacts Count contain skills, behaviors, tools, and strategies you can learn to make networking an Art not an Accident. He is a passionate advocate for training and coaching individuals and teams to become more effective when they are networking and building relationships. Vern believes that networking and building relationships can be easy, fun, and a game changer! 

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

Four Parts of a Well Positioned Consulting or Coaching Brand (Ep47)

What Is A Brand And Why Do You Need One? (Ep46)

Architect Your Business Joy with Jodee Peevor (Ep45)

Why Executives Hire Consultants and Coaches (Ep44)

Today, I'm continuing my Brand You series. Last week I shared with you what a brand is and why you need one. If you missed it, definitely go back and listen.

But first, I have big news! After living in Orlando for over 30 years, I moved to Denver! Significant time change that I will tell you about later. One of the changes I had to make was with my car, as the Toyota Corolla I bought a few months ago isn’t going to work in the mountains. And everyone had one recommendation for me – a Subaru, which should arrive any day. And this whole experience is a perfect example of the power of a well-positioned brand.

The big takeaway from this episode is that you have a brand whether you do branding work or not because, ultimately, consumers position brands. So the key is to take charge of that impression by understanding how consumers position brands which is what today’s episode is all about.

In this episode, you'll hear:

Our goal is to get your brand Suburu clear – meaning that the connection between you and the clients you want to help is so strong that you become the obvious no-brainer choice or recommendation. 

[2:20] Hear one of the biggest branding mistakes consultants or coaches make.

[7:05] What is the problem you solve for clients? How strong is the link between a problem and you?

[10:34] What makes you unique and distinct in your expertise? What's the difference between expertise and experience?

[12:29] What is the deeper meaning, higher purpose, and intangible value you offer your clients?

[16:17] Hear the big recap and next steps so you can get brand clarity.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

What Is A Brand And Why Do You Need One? (Ep46)

Architect Your Business Joy with Jodee Peevor (Ep45)

Why Executives Hire Consultants and Coaches (Ep44)

Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell (Ep43)

Are you a consultant or coach who knows it's crucial to build your brand but honestly has no clue what that means? Is it a logo or tagline? 

Today, I'm starting a new series called Brand You. And I am so excited! 

By the end of this series, you'll get big boosts of clarity on what makes you unique, how you can stand out in the marketplace, and use your natural strengths to attract clients magnetically. 

You'll also get insight into what it looks like to monetize your best-at strengths and have a business that supports your purpose and profit priorities.

Branding, to me, isn't some marketing exercise. It's about identity and reflecting your authentic self to the world, which is the most courageous thing you can do!

In this episode, you'll hear:

Carl Jung once said that the privilege of a lifetime is to become who you truly are. 

Branding, when done right, takes that a step further. The privilege of a lifetime is to become and express who you truly are and the value you uniquely offer.

This journey starts today with this foundational episode, where we'll explore what a brand is and why it's vital to your consulting and coaching business. 

[1:49] Hear what a brand is not!
[4:03] A brand is rational and emotional; tune in for what it means and why it's crucial.
[06:07] Why would a consultant or coach want to invest in brand building?
[8:52] If you don't position your brand, your client will. Hear why you need to take control of your brand image.
[13:00] Hear what creates a breakthrough brand and how to shape future clients' thinking.
[14:36] Steps to take charge of your brand today!
[17:26] Hear what I've added to my process to help consultants and coaches create a breakthrough brand.

I'm also super excited about the Brand Breakthrough Mastermind Experience I'm launching in a couple of months. I'll lead a small group of consultants and coaches through the steps of clarifying and building their breakthrough brand and messaging, adding the dimension of community and support to the guidance I provide. This allows my clients to have more people to test and validate their ideas, provide cheerleading and accountability, and help more people. I'll be sharing more about this program in the coming weeks, but if I have piqued your interest and you don't want to wait for info, email me at [email protected]

Next week I'll be continuing my Brand You series and will be sharing with you four parts of a breakthrough brand. So hit subscribe now wherever you're listening to this podcast so you don't miss out on actionable ideas on strengthening and improving your brand perception.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

Architect Your Business Joy with Jodee Peevor (Ep45)

Why Executives Hire Consultants and Coaches (Ep44)

Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell (Ep43)

The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson (Ep42)

Earn Your Seat in the C - Suite with Darden's Chief People & Diversity Officer Sarah King (Ep41)

Do you want to experience joy and ease as you grow your consulting and coaching business? 

Today's guest is my treasured colleague and fellow business mentor Jodee Peevor. She and I worked together years ago when I first got on Kajabi, and she taught me so much about how to use this amazing platform for my website, courses, email, and more. 

What really turned my head about Jodee, both then and in this interview, is her natural positivity gift and how she leverages it to serve her clients better, create a business, and life that she loves and does it all with a spirit of grace and balance. 

If you are wondering how to have it all, as you define "it all," this interview will give you a boost of inspiration on exactly how to make it happen!

In this episode, you'll hear:

[03:02] Jodee shares how her parenting and entrepreneurial journey are the same.

[07:45] We discuss why I invited Jodee to the show and why I want you to experience the same joy she has in her success. 

[12:12] Hear how Jodee helps clients let go of the work they don't like anymore. 

[19:21] How do you balance manifesting the future and rest?

[ 24:00] Hear how Jodee stays in an attitude of abundance. 

[34:34] Jodee shares her approach to working with clients.

[40:48] Jodee shares what she would tell her younger self. 

About my guest: Jodee started her Totally Fabulous agency back in 2005 and over the 17 years she has developed her ethos “architect your joy”. The premise being that when everyone works in their joy, they over deliver and this is where success for both clients and agency derives. This ethos has enabled her to help her husband retire from his stressful corporate job and for them to buy their dream home in the country to house her family, four cats and four dogs. Live is good when you architect your joy.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

Why Executives Hire Consultants and Coaches (Ep44)

Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell (Ep43)

The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson (Ep42)

Earn Your Seat in the C - Suite with Darden's Chief People & Diversity Officer Sarah King (Ep41)

Front-Line To C-Suite | Inside The Heart and Mind of Former Disney COO and Experience Steward Jim MacPhee (Ep40)

Have you ever wondered why executives hire consultants and coaches like you?

Today, I'm wrapping up my "favorite executive" series by pulling out themes of what my past clients have shared about why executives hire consultants and coaches, so you can be more effective in creating messages that resonate.

In this episode, you'll hear:

Be on the lookout for more tips on how to get into the head of your ideal clients and create messaging and strategies that get them excited to work with you!

[0:49] The biggest reason executives hire consultants and coaches Hear why your methodology isn't the main reason you're hired
[4:48] What to consider if you're targeting organizations as your ideal client
[06:03] The second reason an executive hires a consultant or coach, which is all about credibility
[08:16] Why executives go to consultants or coaches when moving into the next phase of the organization's life cycle
[11:48] Why you need to consider the organization's size so you aren't competing with an internal team
[12:14] The fourth reason why executives hire consultants or coaches
[14:26] Hear the big recap!
[14:55] The business case for the four reasons executives hire consultants and coaches
[17:36] Next steps so you can attract executives  

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell (Ep43)

The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson (Ep42)

Earn Your Seat in the C - Suite with Darden's Chief People & Diversity Officer Sarah King (Ep41)

Front-Line To C-Suite | Inside The Heart and Mind of Former Disney COO and Experience Steward Jim MacPhee (Ep40)

Five Things You Need To Know About Your Ideal Client (Ep39)

Why You Need An Ideal Client Archetype (Ep38)

Want a common sense, down-to-earth approach for developing leaders, growing organizations, and creating a profitable consulting or coaching business?

Today I'm talking with Lee Cockerell, the former Executive Vice President of Operations for Walt Disney resort and currently a consultant, author, and speaker.

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them.

Lee is not just a great leader; he also turned his leadership success into a highly profitable leadership and management training business, so he's got some best practices on how he stands out in the market and wins clients.

In this episode, you'll hear:

Lee helped me see through this interview that we consultants and coaches don't need a lot of theory and the latest and greatest methods and tools to make a difference with our clients. Instead, our pragmatic advice is all that is needed because what we offer our clients isn't rocket science; it's the courage to act on what they already know they need to do. So tune in for easy-to-implement ideas on how to grow your consulting and coaching effectiveness!

[1:30] Hear the quick version of Lee's childhood and why Betsy invited Lee on the podcast.

[8:10] Lee talks about why he couldn't develop people until he developed himself and how leaders influence the culture around them.

[15:42] Betsy sums up how Lee came to leadership and how he overcame his struggles with trust so he could be a less defensive leader.

[20:29] Your impact is felt all the time. Lee talks about why you need to be aware of the perceptions you leave behind and your influence on others. 

[26:00] Lee shares how time management helps you be a person of your word. Intentions are not enough for good leadership.

[30:00] Hear Lee's passion for customer service and why it's critical to your business.

[38:42] Lee shares why organizations hire him and opens up about his consulting style. We also dive into why it's always hard before it gets easier.

[50:18] Lee shares what he would tell with his 30-year-old self, who was defensive and insecure. 

[52:04] Tune in for what you need to know before taking a speaking engagement or going into an organization as a consultant.

About my guest: Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. "As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world." One of Lee's major and lasting legacies was the creation of Disney Great Leader Strategies which was used to train and develop the 7000 leaders at Walt Disney World. Lee has held various executive positions in the hospitality and entertainment business with Hilton Hotels for 8 years and the Marriott Corporation for 17 years before joining Disney in 1990 to open the Disneyland Paris project. Lee has served as Chairman of the Board of Heart of Florida United Way, the Board of Trustees for The Culinary Institute of America (CIA), the board of the Production and Operations Management Society and the board of Reptilia a Canadian attractions and entertainment company. In 2005 Governor Bush appointed Lee to the Governor's Commission on Volunteerism and Public Service for the state of Florida where he served as Chairman of the Board. He is now dedicating his time to public speaking, authoring a book on leadership, management and service excellence titled, Creating Magic…10 Common Sense Leadership Strategies from a Life at Disney. which is now available in 13 languages and his latest book, The Customer Rules…The 39 Essential Rules for Delivering Sensational Service. Lee also performs leadership and service excellence workshops and consulting for organizations around the world as well as for the Disney Institute. 

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson (Ep42)

Earn Your Seat in the C - Suite with Darden's Chief People & Diversity Officer Sarah King (Ep41)

Front-Line To C-Suite | Inside The Heart and Mind of Former Disney COO and Experience Steward Jim MacPhee (Ep40)

Five Things You Need To Know About Your Ideal Client (Ep39)

Why You Need An Ideal Client Archetype (Ep38)

Want to know what it takes to lead a company to scalable profits?

Today, I'm chatting with Mark Johnson. He most recently served as the Chief Executive Officer for Concord Servicing – a company he led to record-breaking growth that culminated in its sale from the founder to a private equity firm.

I met Mark more than ten years ago when I was advising the leaders at Wyndham Vacation Ownership on an organizational transformation project. 

I'm in my "favorite executive" series, and Mark is on my list! Mark is a sage analyst and strategist who creates results through respect and honoring the system he leads. He leads his team to success because of his laser focus on balance between the customer, employee, and business results.

He stands out among dozens of incredible executives because of his thoughtful and intentional approach to everything!

Since we worked together, he took on massive promotions – he became the Chief Hospitality Officer at Wyndham, a very different role than his real estate law background, and then eventually a CEO for another company. So I was curious about the role his sage, analytical, and strategic gifts played in these transitions.

I wanted Mark on the show as part of my "favorite executive series of all time" because I wanted him to share how he continued to use his sage archetype gifts as a C-Suite executive, which is usually comprised of more visionary/warrior types like former Disney COO Jim MacPhee who I interviewed in ep 40.

In this episode, you'll hear:

It turns out that using balanced, systems honoring approaches to business growth and change isn't reserved for consultants and coaches like us! Mark will share with you how to keep his eye on the balance between the customer, employee, and business results.

[1:50] Hear about David's background and why he went to law school

[7:28] What David learned he liked about being a lawyer and how it carried over into his work and relationships

[10:20] Hear why you have a big problem if you lose on strategy or culture and why you have to take care of the customer, associate, and financials to succeed in business

[15:53] How he safely left his law profession and had to grasp onto a new label.

[22:46] Hear how David came into a new role with a different leadership style than his predecessors and what he had to do to gain trust.

[28:29] David's transition into a CEO position in a different organization, the leadership style he took with him, and the new things he learned.

[33:39] How a strength can also be a weakness.

[40:00] What consultants and coaches need on their website to attract C-suite leaders like David.

[54:06] Why the organization is in trouble if you focus on the individual rather than the group

Guest bio: Chief Executive Officer with 15+ years of experience delivering exceptional customer-service, high associate morale, and strong financial performance across a variety of sectors and disciplines. Skilled and successful at developing and implementing strategic short and long-term goals that align with an organization's mission and vision—fostering engagement, growth and revenue.  

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

Earn Your Seat in the C - Suite with Darden’s Chief People & Diversity Officer Sarah King (Ep41)

Front-Line To C-Suite | Inside The Heart and Mind of Former Disney COO and Experience Steward Jim MacPhee (Ep40)

Five Things You Need To Know About Your Ideal Client (Ep39)

Why You Need An Ideal Client Archetype (Ep38)

Why People Don't "Get It" When You Talk and Write About What You Do (Ep37)

Do you want to know how to get a seat at the table in the C-Suite and get senior leaders to buy into transformational change that you know they need that they don't quite see yet?

I'm in the middle of what I'm calling my "Favorite Executive Series of all time" series, and so, of course, I had to include Sarah King in this series! Sarah King, the Chief People and Diversity Officer for Darden Restaurants, is an extraordinary leader, especially within the HR field. 

Sarah and I met in 2012 when she hired me to consult with her and the senior team at Wyndham Vacation Ownership on a massive org transformation project she was leading. 

Sarah is a visionary who can see a better future for the organization she serves, AND she is a warrior who can make this type of change happen. She does it all through her ability to influence, which is an essential skill for consultants and coaches – both internal and external. 

In this episode, you'll hear:

One of the biggest myths about HR that many consulting mentors promote is that HR is a gatekeeper that stands in the way of consultants and coaches landing business. That is not true! Sarah will tell us why and so much more so you can get your own set of keys to the C-Suite!

Sarah is fun and real. So get ready!

[2:42] Hear about what Sarah does and her background.
[14:52] How Sarah learned to speak the language of business.
[19:02] Tune in for the number one barrier to change in an organization and how Sarah combats this challenge.
[25:55] Sarah's advice on how to shape thinking around what really adds value to an organization and why it's so hard.
[30:14] Hear what motivated Sarah to go out and find a consultant when she could do that work on her own.
[33:16] Sarah shares what HR executives look for in consultants and coaches.
[40:08] How are the current organizational pain points (The Great Resignation and economic changes...) influencing the goals large companies trying to achieve?
[43:57] When culture is a competitive advantage, what business case would you present to your client?
[45:43] Why you need to know the success criteria of the company you're going into as a consultant or coach.
[51:37] Hear the advice Sarah would give to her younger self.
[52:55] Sarah talks about why people buy people, not products, and why you can't underestimate the value of building a connection with the people you work with.

About my guest: Sarah King has spent 25 years leading the Human Resources functions of large, publicly listed global hospitality companies, including in her current role. She is responsible for developing and executing the company's people strategy to attract, develop and retain top talent to support the company's operating objectives and financial commitments. 

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

Front-Line To C-Suite | Inside The Heart and Mind of Former Disney COO and Experience Steward Jim MacPhee (Ep40)

Five Things You Need To Know About Your Ideal Client (Ep39)

Why You Need An Ideal Client Archetype (Ep38)

Why People Don’t “Get It” When You Talk and Write About What You Do (Ep37)

How To Create The Business and Life You Really Want In Your Second Act (Ep36)

How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)