Consulting Matters

Do you have your own business? Does it bring you joy? 

Or are you thinking seriously about starting your own business and want one that brings you joy? Do you need a push of encouragement to make this happen?

Get ready for actionable inspiration from Jennifer Starns. She is a seasoned software professional turned career mentor to aspiring software consultants.

Over the past year, we've been working together on her business brand, positioning strategy, visual branding, website copy, and design. Plus, Jennifer just formally launched her coaching practice a couple of weeks ago!

In the last few episodes, my guests and I discussed how to discover and leverage your strengths and superpowers as the foundation of your consulting and coaching business. We have also dived into the challenges that stand in the way of that discovery.

In this episode, Jennifer and I talk about her journey into business ownership and how she overcame this hidden challenge that many mid-career people face when it comes to starting their business - the expertise that they formally created through their education and experience isn't the expertise that they want to use to build a business.

On the surface, Jennifer's most logical business model was to start her own software consulting. But her heart wasn't in it because what was meant for her related to the informal expertise she developed alongside her formal expertise. Jennifer is great at mentoring other people, especially heart-centered, logical women, and equipping them for success as software consultants! 

Today, Jennifer and I talk about how she got to this a-ha moment, the joy it created in her, and how that joy generated fuel and momentum to get her business launched, get outside her comfort zone, and start marketing herself, which was very new. 

In this episode, you'll hear:

[4:25] Hear about what made Jennifer decide to start her own business.

[10:36] The process Jennifer went through to figure out who she was and the business model she wanted. Jennifer shares what ignites her work.

[15:28] Our work revealed how Jennifer's archetype is different from her original career. Hear how it's now the center of her consulting business.

[21:23] Jennifer is living in strength and joy using the gifting/calling she's been given for this life. Hear why this goes beyond strengths.

[27:46] Hear why Jennifer serves women in the software industry and where her superpowers come into play.

[39:40] Jennifer shares what it was like writing her website copy after getting clarity on her business.

[47:03] Hear what Jennifer would tell herself when she was thinking about starting her own consulting business.

About My Guest: Jennifer Starns has been a successful IT professional and software consultant for over 20 years. Throughout this time, she built a career that delivered high income and unlimited opportunities to make a difference, alongside an integrated work/life. She resigned from her job and started a coaching business to focus on her mission - to equip and empower talented, ambitious, tech-friendly, and relational women like to take charge of their careers by filling the void in the tech industry. Learn more.

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

How to Align Your Business with Your Superpowers with Renee Brauns (Ep29)

Your Superpower Is More Than Your Strengths (Ep28)

How to Reverse Engineer Your Fear with Roy Bell (Ep27)

Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)

Why It's Hard To See Your Strengths (Ep25)

Is your business aligned with your superpowers? If not, get ready for some actionable tips and guidance from Renee Brauns to make that happen.

In today's episode, Renee shares her story about what she did to discover her superpowers and the important work she did to align her business model to them. At times, scarcity fears set in that told her she needed to offer everything and the kitchen sink to everyone, but she didn't listen to that voice. Instead, she stayed true to who she truly is, and the results are amazing!

Renee worked her way up into leadership roles. The logical next step in her career was not a repeat of what she's already done but to create something new based on what makes her unique and all of her experience. Today, she helps association leaders who want personalized guidance and a strategic approach to achieving their goals of membership growth and organizational sustainability.

I love that she opened up about how she pushed through the challenging parts of figuring out her brand positioning and messaging, especially copywriting! Renee shares how we processed those tough phases to create her ideal brand position and messaging.  

In this episode, you'll hear:

[1:08] Tune in for Renee's career, background, and what made her decide to start her own business.

[6:45] Renee shares her fear about going out on her own and not knowing how to get started.

[9:00] Hear the antidote to imposter syndrome and "can I do this."

[15:41] Renee shares her journey of discovering her superpower and how she owned it.

[22:12] We discuss Renee's differentiation and brand positioning developed from her superpower.

[27:21] How Renee got to a place where the words about what she does flow out of her.

[35:57] Hear why Renee needed collaborators to dial into her superpower and launch right.

[40:31] Check out Renee's website and our work together.

 About My Guest: Renee is an organizational strategic and alignment specialist dedicated to advancing your association to the next level of engagement, achievement, and sustainable growth! She has spent the last 20+ years as an association executive at a national professional membership association with a total of 44,000 members, 11 Board members, 250 volunteers, and 100 staff. While Renee was effective at leading teams who were responsible for membership, communication & marketing, non-dues revenues, and professional development, she discovered what she enjoy the most is aligning teams – boards, volunteers, and staff – around delivering exceptional value by executing and producing consistent results for member and individual satisfaction. Learn more.

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

Your Superpower Is More Than Your Strengths (Ep28)

How to Reverse Engineer Your Fear with Roy Bell (Ep27)

Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)

Why It's Hard To See Your Strengths (Ep25)

Are you ready to find your superpower?

Even though you've taken personality tests and can easily list your strengths, you may still be unclear about what you do that makes you unique and intensely valuable to the people you want to serve.

You might even know how your approach to consulting or coaching differs from others, but you can't isolate that point of differentiation or what drives it. 

When you are operating from your superpower, you are in flow, confident, and bold! When you're in this zone of genius, you make more and work less or feel like you're working less because you're doing what makes you happy!

Here is one reason it's hard to really find your superpower:

Strengths are a great description of what we're innately good at and better at than others. But this language isn't sufficient for describing our genius or superpowers because I believe genius is more than what's in our DNA. It's about gifts that we are given for this life that reflect our purpose and joy! The word genius comes from Latin and means "attendant spirit present from one's birth."

We need to get beyond personality tests that give you yet another list of your strengths and weaknesses. Instead, we need language that conveys the power of your being, how you show up with your clients, and what you activate in them. 

We need the language of archetypes.

As you listen to this episode, think about which family of archetypes feels most like home to you. Do not focus on where you're successful or proficient, but zoom in on what feels MOST like you - in your core.

In this episode, you'll hear:

[1:33] Why you can't find your superpower by only looking at your strengths.

[3:39] Archetypes are the universal language of the soul. Hear about how you see them in everyday life and media.

[6:26] Hear about the four families of archetypes based on how people approach work and how to discover which one is right for you.

[7:14] Tune in for more about the Visionary Family and famous Visionaries like Walt Disney.

[9:10] Hear about the Sage Family, how they step in after Visionaries, and famous Sages like Oprah.

[10:46] Learn more about the Caretaker Family, where they place their value, and famous Caretakers like Ted Lasso.

[12:53] Hear about the Warrior Family, how they serve relative to other archetypes, and famous Warriors like Erin Brockovich.

[14:00] Discover why it's so hard to find your superpower and identify your archetype.

[14:53] The quick test to know the difference between the four archetypes. 

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

How to Reverse Engineer Your Fear with Roy Bell (Ep27)

Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)

Why It's Hard To See Your Strengths (Ep25)

Big changes in your career or taking risks with your business can be scary. But it's also an opportunity to reverse engineer your fear and step into something great!

Today, on Enough Already, I continue my conversation with Roy Bell. Roy helps high achievers explore the intersection of the mind-heart connection, spirituality, and mindful systems thinking. 

In my last episode, we had a powerful conversation about his journey from consulting business ownership back to corporate leadership to the coaching business he has now. If you missed it, take a listen. 

After our last convo, we continued to chat and got on the topic of fear – especially the fear that presents itself during times of growth and change. So, we decided to hit record to share how to deconstruct fear and reframe its role in your transformation.

In this episode, you'll hear:

Get a step-by-step approach we created on the fly on how to reverse engineer fear so that it's an empowering force vs. a debilitating force.

[3:30] Can you find comfort in fear?
[6:07] How do you move from fear into acceptance?
[9:10] Fear is connected to our story. Hear how you can turn your "wounds into wisdom."
[12:15] Do you use your strengths in service of your vision?
[14:58] Step by step on how to reverse engineer fear.
[17:19] Hear my intuition about Roy's ideal client and how he uses his whole self in his work with high achievers.

1) Put our step-by-step guide for reverse engineering fear into practice!

2) Sign up for a FREE 5-Day Mental Detox from Roy at https://roybellcoaching.com/mental-detox. Gain insight and tools to declutter your mind, calm your emotions and transform your life.

3)If you want to find a new use for your established superpowers like Roy did, I'd love to work with you. Head to my website at www.betsyjordyn.com to learn more about my one-on-one brand positioning and messaging mentoring program. 

About My Guest: Roy Bell is a father of three amazing kids, an avid knowledge seeker, and mental wellness coach. He loves fearless living, stimulating conversations, and empowering others to walk in alignment with their heart desires. Roy believes coaching is a powerful means for contributing to social change. Which is why he is passionate about helping others break through mental barriers and negative thoughts patterns preventing them from reaching the success they desire.His coaching focuses on guiding individuals to explore the intersection of the mind-heart connection, spirituality, and mindful systems thinking. It was through his own experience with trauma and a desire to help others move beyond adversity and hardship which led him to train at the acclaimed Southwest Institute of Healing Arts, where he proudly earned my Certification as a Transformational Coach. Roy also holds a BS in Computer Science from Alabama A&M University and an MS in Management from Liberty University. Prior to coaching, he spent 20 years in the private sector spearheading organizational & digital transformations. In that time, Roy learned that achieving sustainable change requires solving challenges at the source of the issues and not the symptoms. And it's through this lens that Roy helps clients discover peace, harmony, and freedom!

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)

Why It's Hard To See Your Strengths (Ep25)

Be BRAVE In The Face of Being Seen (Ep24)

How to Create Your Future with Jared Nichols (Ep23)

Get ready for a powerful conversation about why letting go of the business you think you should have IS THE WAY to the business that is meant for you. 

Last week I started my series on Owning Your Strengths, and in my previous episode, I explained why it's such a challenge for consultants and coaches to see, let alone own, their strengths.  

I'm super excited to have Roy Bell on my show today as he knows first-hand about these challenges and overcoming them.

When Roy and I started working on his business build and brand several years ago, at the time, it made sense for Roy to leverage his process and system expertise as the foundation of his consulting business. Still, he had a tough time pulling the trigger on this business model. His heart wasn't in it, and he had some personal life issues screaming for his attention. 

He and I lost touch for a while until I came across him again on LinkedIn and immediately saw something completely different in Roy. His language, his energy, and his confidence were so different! When we worked together, he was NOT a fan of marketing, and now he was out there doing it. So what changed?

In this episode, you'll hear:

Roy continues to use his process and system engineering mind in a whole new way in his coaching business, and I can't wait for you to hear about it!

[5:19] Why reactive mode takes away energy from being creative. 

[8:00] How Roy applied his process mind to his inner world. Hear what gave him this "Ah-hah" moment.

[13:57] Hear how growing up in the South as a black man shaped how and why he changes microsystems.

[16:24] "Why" questions put people on the defense. Learn how to ask the right questions that lead to exploration and transformation.

[19:45] Hear why Roy thinks we can be the student and the teacher simultaneously in our lives.

[24:10] Who is Roy's ideal client, and how does he help them transform?

[27:45] What happens as we change our beliefs?

1) Sign up for a FREE 5-Day Mental Detox from Roy at https://roybellcoaching.com/mental-detox. Gain insight and tools to declutter your mind, calm your emotions and transform your life.

2) You don't have to do it yourself. Don't be afraid to call on someone to help you co-create a future. You are not a bother or a nuisance to anyone. When you enlist help, you go through these steps faster. Every hero has a mentor.

3)If you want to find a new use for your established superpowers like Roy did, I'd love to work with you. Head to my website at www.betsyjordyn.com to learn more about my one-on-one brand positioning and messaging mentoring program. 

About My Guest: Roy Bell is a father of three amazing kids, an avid knowledge seeker, and mental wellness coach. He loves fearless living, stimulating conversations, and empowering others to walk in alignment with their heart desires. Roy believes coaching is a powerful means for contributing to social change. Which is why he is passionate about helping others break through mental barriers and negative thoughts patterns preventing them from reaching the success they desire.His coaching focuses on guiding individuals to explore the intersection of the mind-heart connection, spirituality, and mindful systems thinking. It was through his own experience with trauma and a desire to help others move beyond adversity and hardship which led him to train at the acclaimed Southwest Institute of Healing Arts, where he proudly earned my Certification as a Transformational Coach. Roy also holds a BS in Computer Science from Alabama A&M University and an MS in Management from Liberty University. Prior to coaching, he spent 20 years in the private sector spearheading organizational & digital transformations. In that time, Roy learned that achieving sustainable change requires solving challenges at the source of the issues and not the symptoms. And it's through this lens that Roy helps clients discover peace, harmony, and freedom!

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

Why It's Hard To See Your Strengths (Ep25)

Be BRAVE In The Face of Being Seen (Ep24)

How to Create Your Future with Jared Nichols (Ep23)

Do you have a hard time seeing and valuing your strengths? 

I'm super-excited about this brand-new series I'm starting - Owning Your Strengths.

You'll discover why this is a common challenge, especially for consultants and coaches. You'll also get practical first steps on how to jump this hurdle and get to your zone of genius. 

I hope you get out of the series what my clients love the most about the brand messaging and positioning work we do together – insight into and acceptance of who you truly are in your core and the value that only you can create for others.

When you don't just know your strengths but own them, you can:

[4:56] Common reasons why it's hard to see your strengths.

[7:26] Why owning strengths is uniquely challenging for consultants and coaches. 

[11:17] What makes a strength become a superpower? 

[12:30] Get the quick recap.

[14:15] Where to start to understand your superpower. 

1. Think deeper about the compliments you receive and ask more questions. Go beyond things like "you're so punctual" and listen to what they experience as a superpower and why.

2. Look broadly at your track record of success. Don't just look at your formal responsibilities, but what you informally do could indicate the strengths you should build the business on. 

3. Want personal help tapping into your superpowers and using them as a foundation of your business? Check out my Brand Positioning and Mentoring program. This program is for new and seasoned consultants and coaches. You will gain clarity and confidence in the value of what you do and the words to express that value so you can attract and convert clients with ease and consistency. 

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule

Related Blog, Video or Podcast Episode:

5 Positioning Strategies: Which One is Right for You? (Ep19)

Get Seen as an Expert (Ep18)

How to Speed Up Your Business Launch by Slowing Down with Efficiency Expert Heather Havey (Ep 12)

Turn the BEST of Your Career into Your Own Business with Lori Smith (Ep 10)

Do you struggle with a fear of being seen and showing up online? 

I planned to wrap up my series on "Getting Seen and Paid as an Expert" by sharing best practices around how to position yourself with a potential client who expresses interest in working with you and how to set the right price. 

Instead, I realized what I needed to talk about was the challenge that solopreneurs, especially consultants and coaches, face – the fear of being seen!

I never saw how significantly the fear of being seen affected me and my business development until I got into a Thought Leadership mastermind group last year. I found myself in a spin cycle of analysis paralysis, trying to figure out my big breakthrough idea, even though I say the same things repeatedly with my clients and in my work. 

I see now that my big idea is the message I've always shared with clients, "The best and ideal business model is the one that is inside of you."

But if you look at the content I have, a small percentage of what I share publicly is this belief in my heart because I was very good at hiding in plain sight. 

Like so many of my clients, I have struggled with the fear of being seen. Unfortunately, this fear hinders our ability to show up, put ourselves out there, and make an impact. 

I have been talking about getting seen and paid as an expert on the pod, but I neglected to identify the first step in this process - the courage to be seen.

The fear of being seen, fear of visibility, fear of showing up, playing small – they all are about the same thing. It's about hiding the truth and best of who you are out of fears of being rejected.

In this episode, you'll hear:

[2:52] What is the first step in getting seen and paid as an expert? 

[4:23] Where fear shows up in brand building.

[5:47] How to befriend your fears and appreciate them.

[7:09] How to reframe vulnerability from a problem to be managed to a skill to be developed.

[8:40] How to accept what scares you about being seen.

[10:54] How to voice your value but save your lived wisdom until you're ready.

[12:04] How to embrace the growth process.

If you think you might suffer from a fear of being seen and you're on a growth journey leading you towards greater authenticity and significance, these fears are evidence that you're on the right track!

It's time for you to become BRAVE in the face of the fear of being seen because being seen is the first step towards making the impact you were born to make and the income that you deserve. 

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule

Related Blog, Video or Podcast Episode:

How to Create Your Future with Jared Nichols (Ep23)

Amplify Your Brand Image by Writing Books with Roberta Matuson (Ep22)

How to Find and Trust Your Ideas: Becoming a Thought Leader with Dan Weedin (Ep21)

Why Free Content = Instant Credibility (Ep20)

5 Positioning Strategies: Which One is Right for You? (Ep19)

Get Seen as an Expert (Ep18)

Jared Nichols has always been an independent thinker and never wanted to work for someone else. 

I met Jared several years ago when we both worked with a company helping us build our online platform and get our start with creating content. 

Initially, I wanted to have Jared on the show because he has done a fantastic job carving out a unique position in the market as a specialized futurist. He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client.

During our conversation, what turned my head was that the root of his content creation and thought leadership-worthy message stems from the idea that the future isn't predicted but created.

You're going to hear about his years moving around as an army brat and how he found solace in music. He never learned to read music, so he created his own. Other people don't like the blank piece of paper, but Jared loved it! A blank slate allowed him to envision something he hadn't seen.

Flash forward to today - his consulting business helps clients create the future and not just respond! 

If you got a big vision for your business and your life, but need a jolt of inspiration on how to make it happen, listen in to this powerful interview with Jared.

In this episode, you'll hear:

[03:49] When did Jared start his first business and why

[10:09] How he became someone that looks at today in the context of the past and the future 

[13:55] Jared talks about the early days of building his business as a strategic foresight consultant 

[17:35] Why you need to create your intellectual property through focused content

[27:20] How did Jared get clarity on what makes him unique as a futurist 

[34:09] Jared shares where his confidence comes from around his ideas and what he wants to do

[37:09] The difference between sought-after-expert and thought leader. How Jared is moving into a thought leadership phase

[48:21] What Jared would tell his younger self who just started a consulting business

About my guest: Jared Nichols is the founder of the NU FUTURIST and creator of The Foresight Academy, a groundbreaking program that teaches leaders and teams the same skills that innovators, industry disruptors, and change makers, use to guide and make the future they want to see. He is also a futurist, executive advisor, and professor of Strategic Foresight at the University of Tennessee’s Haslam College of Business, in Graduate and Executive Education. Jared’s insight and expertise is utilized by leaders across a wide variety of sectors and industries from US Army Special Forces to Fortune 500 companies, government municipalities to entrepreneurial start-ups, as well as his work in Hollywood with accomplished actors, writers, and producers, helping them reinvent themselves and discover new areas for growth both inside and outside the bounds of their industry. Jared is also musician, composer, competitive cyclist, and trail runner living in Charlotte, North Carolina with his wife and their two sons. Visit www.nufuturist.com to learn more.

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule

Related Blog, Video or Podcast Episode:

Amplify Your Brand Image by Writing Books with Roberta Matuson (Ep22)

How to Find and Trust Your Ideas: Becoming a Thought Leader with Dan Weedin (Ep21)

Why Free Content = Instant Credibility (Ep20)

5 Positioning Strategies: Which One is Right for You? (Ep19)

Get Seen as an Expert (Ep18)

Roberta Matuson is an expert in helping organizations identify, acquire, nurture and retain the best talent in the world.

I have known Roberta for over ten years. I have witnessed her remarkable journey from a start-up consulting business owner to an established expert with five published books and author of articles featured in Fast company, the Wall Street Journal, the New York Times, Forbes.

I invited her on Enough Already as part of my series on Getting Seen and Paid as an Expert because she has established a clear brand position and leveraged her natural ability into thought leadership. And most importantly, we could all learn a thing or two from Roberta's new book, "Can We Talk?" about the importance of having hard conversations in business and life. 

In this episode, you'll hear:

[6:26] Hear how Roberta transitioned from HR executive to consultant and why her initial business name didn't bring in decision-makers.

[8:52] How Roberta decided where to focus her consulting.

[11:11] When did Roberta get that "Ah-Hah" moment about what she wanted to do next in her career?

[14:25] How does Roberta stand out relative to competitors?

[16:26] Roberta's big idea evolves as she gets more data. What does this mean for her business?

[19:55] Tune in for Roberta's writing journey. What gave her the idea for her first book? What came first, consulting or writing?

[25:30] Do clients magically come to Roberta now that she has massive recognition as a thought leader?

[33:56] Was Roberta always a writer, or was it something she had to develop and hone? 

[37:50] How does Roberta's superpower shine through in her new book? Tune in for why her new book, "Can We Talk?" is crucial in business and life. 

About my guest: For more than 25 years, Roberta Matuson, president of Matuson Consulting, has helped leaders in highly regarded companies, including General Motors, New Balance, and Microsoft, and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent. She’s the author of six books including, the recently released,  Can We Talk? Seven Principles for Managing Difficult Conversations at Work, Evergreen Talent: How to Seed, Cultivate, and Grow a Sustainable Workforce, and the international bestseller, Suddenly In Charge: Managing Up, Managing Down, Succeeding All Around, a Washington Post Top 5 Business Book For Leaders. Roberta is one of a handful of people who have appeared as a guest of Bill O’Reilly’s on Fox’s O’Reilly Factor, and who left the show unscathed. 

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule

Related Blog, Video or Podcast Episode:

How to Find and Trust Your Ideas: Becoming a Thought Leader with Dan Weedin (Ep21)

Why Free Content = Instant Credibility (Ep20)

5 Positioning Strategies: Which One is Right for You? (Ep19)

Get Seen as an Expert (Ep18)

Dan Weedin, a treasured colleague of mine for over ten years, is an experienced entrepreneur, thought leader, author, and award-winning speaker who has a passion for consulting, coaching, and mentoring other entrepreneurs and business professionals.

When I first met Dan – he and I were learning how to set up our consulting business for increased profitability and scale.  

I've had a front-row seat to Dan's growth as a business owner and a thought leader.

What makes Dan unique is how much he trusts himself and his ideas. That trust has allowed him to refine his focus on his business to be all about risk and resilience. It also expanded his impact as he became a sought-after speaker, guest columnist, podcaster, and author. 

Today, he is on my show to talk about his latest book, Back 9 Walking, which is undoubtedly his most powerful! In this book, he shares his reflections on mid-life through his experiences, which is exactly what makes a thought leader. He has been an expert advisor to insurance and risk professionals. But his life wisdom gained from losing parents and becoming a grandparent takes his core message on risk and resilience to whole new levels.

In this episode, you'll hear:

[5:36] How do risk and resilience go together?

[11:23] How did Dan get clarity on his business, and how he could stand out in the marketplace?

[19:13] Dan tells Betsy about why he named his new book Back 9 Walking.

[23:37] Dan shares how he tested his book ideas before writing.

[27:44] The difference between a sought-after expert and a thought leader.

[33:07] You can't will yourself into the right mindset. Hear what you need to accept to get to the next level.

[38:20] The advice Dan would have given his younger self. 

About my Guest: Dan Weedin is an experienced entrepreneur, thought leader, author, and award-winning speaker who has a passion for consulting, coaching, and mentoring other entrepreneurs and business professionals. He has the rare ability to translate his success in the insurance industry, public speaking, non-profit world, and athletic coaching into applicable and transferable principles that dramatically improve the effectiveness of those business owners and executives he works with. Dan just published his fourth solo book, Back 9 Walking: A Guide to Living Life Unleashed. The book offers a unique view of risk and resilience in both a professional and personal way. Dan uses personal stories to share ideas and concepts about unleashing your talents and value in the second half of life. You can find out more about working with Dan at his website at www.danweedin.com or buy his latest book at https://danweedin.com/back-9-walking/

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule

Related Blog, Video or Podcast Episode:

Why Free Content = Instant Credibility (Ep20)

5 Positioning Strategies: Which One is Right for You? (Ep19)

Get Seen as an Expert (Ep18)