Consulting Matters

Do you want to know what executives in world-class companies think about leadership and why they hire consultants and coaches?

Today, I'm chatting with one of my favorite executives of all time, Jim MacPhee, recently retired Chief Operating Officer and self-proclaimed Experience Steward for Walt Disney World Parks and Resorts. He is also the author of the newly released book Engage, Inspire, Lead. 

I have worked on and off with Jim since 1999, first as his Organization Development Consultant at Disney and, more recently, as a sounding board when he retired from his 43-year career.

I invited Jim to join me on the show for several reasons.

First, I have been talking for the last few episodes about the importance of not just identifying your ideal client but getting in their hearts and minds so you can position yourself, products/services, and copy to connect with them. But figuring out how executives think can be challenging for consultants and coaches if we haven't been executives before. So, I thought, why not bring on some of my former clients so you can hear for yourself?

Second, Jim is one of the best executives and lives the values driving consultants and coaches like us, especially around purpose and relationship. It's hard to stay encouraged in our short-term profit-obsessed world that these unicorn executives exist. But they do. Jim offers powerful insight into what created his leadership philosophies and practices.  

In this episode, you'll hear why:

Ready for new ways of thinking about leadership and actionable inspiration to find and work with C-Suite executives (or executives on their way to the C-Suite) like Jim? You will not want to miss this episode. This interview is THAT powerful.

[6:55] Hear about Jim's first leadership role at Disney and how he navigated that time in 1978.

[11:34] Jim shares the Disney park most dear to his heart and how he navigated the massive growth the park experienced with its opening.

[14:50] Betsy shares the seeds of Jim's philosophy as he talks about his early experiences at Disney.

[22:36] What is the difference between a leader and a manager? Hear why Jim's mindfulness approach influences how things get done and, ultimately, great leadership.

[27:56] Hear about the provocative organizational structure Jim created for Animal Kingdom, how it was ahead of its time, and his major regret.

[32:10] Jim shares why leaders must surround themselves with people who dare to think differently.

[39:09] Betsy labels Jim's superpower and talks about being a generalist leader and how it relates to his book.

[45:03] Hear about Jim's leadership principles and personal beliefs.

[52:02] Why you need a specialist and generalist mindset to balance day-to-day and a long-term vision.

[1:08] Tune in for Jim's advice to consultants and coaches advising the C-Suite.

About my guest:  Jim MacPhee began his career with Walt Disney World in the summer of 1978 and retired on April1st, 2021 as Chief Operating Officer / Senior Vice President, Operations, at the Walt Disney World® Resort. In a career spanning over 42 years, Jim functioned in a variety of roles across all of the theme parks at both Walt Disney World® and the Disneyland® Resort in Anaheim, California.

He began his career in the summer of 1978 as an hourly cast member. In 1996 was promoted to the executive position of General Manager, Disney’s Animal Kingdom. Shortly thereafter, in 1999, Jim ventured off to California to be a part of the opening team for Disney’s California Adventure at the Disneyland Resort as Vice President, Attractions & Guest Services for the Disneyland Resort. In the spring of 2002, Jim returned to Walt Disney World®, and in 2004 was promoted to Vice President of Park Operations Development, Optimization, and Standardization. In early 2007, Jim accepted the role of Vice President, Epcot®, a position he held until March 2009, when he was assigned to lead the transformation of the Walt Disney World vacation experience via the introduction of My Magic+, resulting in co-authorship of multiple patents in the creation and introduction of experience technology enhancements.

He was promoted to the role of Senior Vice President, Walt Disney World® Parks in 2010 and was responsible for the strategic direction of Walt Disney World® Theme Parks, in addition to operationalizing My Magic + across the landscape of the site. In January 2018, Jim was promoted to the role of Chief Operating Officer/Senior Vice President, Walt Disney World® Resort. This role spanned all site operations, including four theme parks, more than 20 resorts, premium experiences, college housing, transportation, Disney Springs, security, two water parks, and the ESPN Wide World of Sports Complex. 

In the spring of 2020, Jim played the lead role for the Walt Disney World site in managing the pandemic-driven strategic and executional phases of closure, downtime and re-opening, which included preparing and presenting the re-opening plans to local and state government officials.

Today, Jim is a consultant to large-scale organizations and C-Suite leaders looking for a transformation in leadership, culture, and front-line experience.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

Five Things You Need To Know About Your Ideal Client (Ep39)

Why You Need An Ideal Client Archetype (Ep38)

Why People Don’t “Get It” When You Talk and Write About What You Do (Ep37)

How To Create The Business and Life You Really Want In Your Second Act (Ep36)

How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)

Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)

Your Superpower Is More Than Your Strengths (Ep28)

I'll never forget the first time I downloaded Pandora. 

I set up my channel with my favorite song, and when the next song came on, I was so happy because it was another one of my favorites! And the next one was another hit I loved! Pandora just got me. 

That is the power you'll unleash for your ideal clients when you do the work on your ideal clients. 

You'll write copy that makes you feel like you were reading their minds – which is far more credibility-building than your latest certification or advanced degrees. And you'll create a product or service experience that makes them say, "This is what I need."

I realized I did a good job on my ideal client archetype this past week when I had two intro calls with people who said similar things. All my work pinpointing the person I want to serve helped me craft my programs - my services help people pull out their vision for their business and put it into words. And it's paying off because I'm attracting the people I love helping who need the gifts I love offering. It's a win-win.

And this is the goal we are after for you!

I want you to have such a clear picture of the person you want to serve that Lin-Manuel Miranda could use your ideal client archetype to write the next Hamilton about that person. 

Today, we're talking about the five simple steps to developing your ideal client archetype, which builds on what we talked about in episodes 37 and 38, why people don't get it when you speak and write about what you do and what is ideal client archetype and why you need one. So if you missed either of these episodes, go back and listen. 

Let's go from theory into practice and walk through the five simple steps to creating your ideal client archetype so you can have clarity on exactly who wants and needs your consulting and coaching, plus the person you'd love to work with. Create a win-win path for ease in your business. 

In this episode, you'll hear:

[1:42] How to write copy that makes prospective clients feel like you're reading their mind

[3:39] If you had it all your way? Who would you work with?

[6:45] What are the surface details about the person you want to serve? Hear how demographics are a key part of clarifying business models and needs.

[12:08] How your ideal archetype reveals the energy exchange that happens between you and your ideal client

[18:43] Do you know what your ideal client is in pain about and what motivates them to move?

[22:00] Hear why knowing your ideal client's limitations inform your products and services

[27:25] Hear the recap!

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

Why You Need An Ideal Client Archetype (Ep38)

Why People Don’t “Get It” When You Talk and Write About What You Do (Ep37)

How To Create The Business and Life You Really Want In Your Second Act (Ep36)

How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)

Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)

Your Superpower Is More Than Your Strengths (Ep28)

"When you speak to everyone, you speak to no one." 

This quote from Seth Godin was a catalyst that completely transformed my approach to growing my own business and helping others do the same. 

It makes sense that as consultants and coaches with tons of skills, certifications, frameworks, and methodologies, our path to success is either narrowing down the services we offer or making our approach attractive to many potential clients. And the result is what I talked about in last week's episode – people don't get it when we speak and write about what we do. 

So, what's the alternative? What's a better way to connect with clients?

Today, we're talking about Ideal Client Archetypes – what they are, why you need one, and what will hold you back from creating one. 

In this episode, you'll hear:

I promised to share five things you needed to know about your ideal client last week. But instead, I've decided to add this episode to lay the groundwork and build the case for why it's essential to deeply understand WHO your business serves and how it's the key step to getting into flow. 

[1:37] What happens when you don't know your ideal client

[4:17] The right archetype drills down to who hires you, why, and how this influences fees 

[6:12] How understanding your ideal client reveals their inner roles and journey and informs how you can position yourself as a solution 

[7:51] The tactical and financial reasons why you need an ideal client archetype 

[10:42] How your ideal client archetype changes your approach and fears of marketing

[12:05] The strategic reason why you need an ideal client archetype 

[14:04] The common objections to creating an ideal client archetype and Bety's response

[17:46] Myths that keep people from using an ideal client archetype

[23:06] Hear the quick recap and next steps

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

Why People Don’t “Get It” When You Talk and Write About What You Do (Ep37)

How To Create The Business and Life You Really Want In Your Second Act (Ep36)

How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)

Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)

Your Superpower Is More Than Your Strengths (Ep28)

Be BRAVE In The Face of Being Seen (Ep24)

Have you ever been asked "what do you do?" at a networking event or just at a party, and despite your best attempt at a response, all you got was blank stares? Or have you spent a ton of time working on website copy, and the response was crickets?

Today we're talking about why people don't get it when you talk and write about what you do. In my early days as a business owner, it was so hard to explain what I did that I often avoided situations where I would have to, which affected more than my marketing results. It affected my self-esteem!

Since then, I have learned what got in my way of effectively communicating what I did and what to do instead, which is what I want to share with you today. Hear four sneaky reasons why you might struggle with this like I did and my strategies for turning this around.

In this episode, you'll hear:

[1:40] Why making your potential clients feel dumb with industry jargon pushes them away, why what motivates you might not motivate them, and the solution. 

[6:60] How corporate speak is the opposite of marketing speech and will keep you from connecting with your ideal client. Tune in for the solution.

[10:39] Do you over edit while you write or speak? Hear why this keeps you in analysis paralysis. 

[15:37] "When you speak to everyone, you speak to no one." Tune in for why you won't resonate with everyone and how this influences your message.

[17:30] Hear the quick recap along with solutions.  

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

How To Create The Business and Life You Really Want In Your Second Act (Ep36)

How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)

Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)

Your Superpower Is More Than Your Strengths (Ep28)

Be BRAVE In The Face of Being Seen (Ep24)

Have you hit the top of your profession or exceeded your business goals and wondered what's next? 

Tune in for insights and tips on taking the daring leap into your second act and the dramatic change that can lead to greater success, significance, and happiness. 

I have big news, on May 14th, I got married to the absolute love of my life! 

We went to Nantucket for our honeymoon, where I went ten years ago for a personal business retreat. It was also where I had the initial idea to pivot my business from consulting to executives to mentoring other consultants and coaches. It took me a long time to get here! 

I can honestly say that I have a better life and business than I ever envisioned ten years ago. I had no idea that the superpowers I wanted to build my business on were my brand building and strengths-whispering gifts. Today, I've built a creative branding team who can turn the brand positioning strategy I help my clients create into an online platform that reflects the essence of who they are and magnetically appeals to the clients they most want to serve.

I also had no idea that the type of love that I have with my husband existed outside of the movies and books. So, as my husband and I had a magical time in Nantucket, I couldn't help but ponder my journey. I thought about what it took for me to go from Disney, to a profitable consulting business, to a business that I love, and from relationships that were not the best to the incredible ones I have now.  

In this episode, you'll hear: 

I share these musings with you because I want to share what's possible with anyone entering their second act! So if you have a career and are thinking about starting a business, or you have a business, but you want it to be more impactful, this episode is for you.

[04:12] The role and purpose of a second act. How to operate in the "already" but the "not yet."

[7:47] Tune in for what you have to leave behind to enter the second act. 

[10:08] Why you need a mentor to succeed in the second act if you want to avoid unnecessary pain and struggle

[14:43] Hear about the values in the second act versus the third act and why they matter.

[17:15] Listen to the quick recap and an important reminder about why you have to go through your second act to reach act three.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)

Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)

Your Superpower Is More Than Your Strengths (Ep28)

Be BRAVE In The Face of Being Seen (Ep24)

Explore the connection between learning and having a learning mindset that drives exponential success with my guest, Katie Anderson.

Katie is a leadership consultant, entrepreneur, keynote speaker, and best-selling author.

As your virtual mentor – I encourage you to listen to the conversation with Katie from a couple of angles. First, she offers some tips on creating learning organizations and leaders who are learners. Second, if you're a consultant or coach who works with organizations, pay attention to how you can consider these best practices as part of your consulting and coaching.

Katie is a Fullbright Scholar who has lived all around the world and has built her career and business success on her learning superpower. She doesn't talk about learning as a business strategy or as part of her consulting. But, it's what she lives. It oozes out of her. It's the subject of her keynote and her book, which I initially thought would be the focus of our conversation.

But when we talked, it was all about the power of learning, having a learning mindset and lifestyle, and how transformative learning is to organizations and business owners.

In our conversation, Katie shares her unique experience of starting her consulting business, moving to Japan, and forging a deep connection with long-term Toyota executive Isao Yoshino. Isao gave her behind-the-scenes insight into the role of learning and the continuous improvement culture of Toyota.

We go deep into the power of having a learning mindset and how it creates the conditions for excellence, risk-taking, and so much more. We also talked about our shared experiences as internal consultants, leaping into business ownership, and how to stay resilient and focused when scaling to new heights.

In this episode, you'll hear:

Learning is Katie's superpower, and I bet it is one of yours as a consultant or coach! It may not be #1 like Katie, but it's in your mix. So listen in! 

[3:55] Hear how Katie started her consulting career
[10:18] How Katie's abilities leading from influence without a formal place on the org chart helped her begin her external consultancy
[13:30] Where Katie's learning superpower comes from
[19:56] Hear what Katie would say to anyone starting a business and falling into the "I should already know this" myth
[25:50] Katie shares the heart behind "Learning to Lead, Leading To Learn" and the attributes of a learning and excellence organizational culture
[32:10] Hear why unlearning is part of a learning culture and the reasons cultures stop learning
[34:02] What Katie has to say to people who find it challenging to apply a culture of learning to their entrepreneurship and what to do in the face of failure
[37:54] The difference between intentions and goals and why the difference matters
[39:57] Hear what's next for Katie and her intentions
[43:11] Why getting just 1% better is enough. Hear Betsy's personal story about working on her signature speech and the learning process
[45:50] What Katie would tell her younger self, who was deciding whether or not she should go out on her own 

About my guest: Katie Anderson is an internationally recognized leadership and learning coach, consultant, and professional speaker, best known for inspiring individuals and organizations to lead with intention and increase their personal and professional impact. Katie is passionate about helping people around the world learn to lead and lead to learn by connecting purpose, process, and practice to achieve higher levels of performance. Her book Learning to Lead, Leading to Learn: Lessons from Toyota Leader Isao Yoshino on a Lifetime of Continuous Learning is an international #1 Amazon bestseller.

About me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com 

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

How To Use Your Strengths To Sell and Earn More with Leslie Lyons (Ep34)

How To Pivot From Pair of Hands To Sought-After Expert with Diana Deeney (Ep33)

How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)

Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)

How to Find Joy and Confidence in Your Strengths with Jennifer Starns (Ep30)

How to Align Your Business with Your Superpowers with Renee Brauns (Ep29)

Your Superpower Is More Than Your Strengths (Ep28)

How to Reverse Engineer Your Fear with Roy Bell (Ep27)

Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)

Why It's Hard To See Your Strengths (Ep25)

How can you use your strengths to land more clients and earn what you're worth? 

Leslie Lyons and I do a deep dive into the Enneagram tool and how to use it to sell more effectively and overcome the issues and challenges that cause us to sabotage ourselves and play small.

Today, I'm wrapping up my "Owning Your Strengths" series with a powerhouse conversation with my powerful guest Leslie Lyons on how all of this translates to the ultimate goal with our businesses – landing clients who will value us and pay us what we're worth. 

And this is where Leslie comes in. Leslie is an expert in helping people build businesses that feeds their souls and bank account. And she does this by assisting them to not just believe in their heads in the value but embody that value, especially when it comes to sales conversations.

Join me as Leslie inspires me and has me rolling on the floor laughing!

We talk about how her background in ministry and ownership of a pole dancing studio influences her business coaching process (and I promise you it fits).

We also differentiate between simply agreeing that we have worth and truly embodying that worth and the impact of that difference in our sales abilities.

Personally, Leslie helped me see my sales strengths and how I got them from a combo of my personality and the role modeling from the best salesperson I ever knew, my Dad. He made his customers feel seen and valued. I always thought that my approach to landing clients came from my Disney experience and how I was taught to set up strategic partnerships with my clients. It turns out that training resonated so much with me because it matched my strengths.

In this episode, you'll hear:

[4:39] Hear how Leslie's from HR to recruiting to educational sales to opening a pole dancing studio. Discover how her purpose remained constant, but the container changed.
[12:00] Where Leslie sees the connection between spirituality, the body, and the link to sale and landing work.
[14:55] The differences between how men, women, and different personalities do sales.
[18:18] Why women don't just sell, they advocate. Hear how to turn a sales transaction into a legacy transaction.
[24:06] How do you get confidence and know your worth to sell better.
[29:27] The two most important things you need to lead well. Hear why you need to embrace your shadow to lead and sell.
[31:00] Hear how the different enneagrams sell.
[42:00] Hear the big-picture principles around the enneagrams.
[52:57] Tune in for Leslie's big-picture strategy.
[58:33] Leslie shares a thought specifically for women.

About My Guest:  Leslie Lyons is a business strategist, sales coach, soul whisperer, and speaker. Every day, she helps brick-and-mortar bosses like you look your feminine genius in the eye without blinking and use it to take on the world like a girl on fire. In other words, she’ll help you see the best (and sometimes the worst) of you, so you can sell in a way that comes naturally, find your true leadership style, and build a soul-driven marketing strategy that brings all the dream customers to the yard. Because that’s how legacies, million-dollar ventures, and early retirements are made.

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

How To Pivot From Pair of Hands To Sought-After Expert with Diana Deeney (Ep33)

How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)

Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)

How to Find Joy and Confidence in Your Strengths with Jennifer Starns (Ep30)

How to Align Your Business with Your Superpowers with Renee Brauns (Ep29)

Your Superpower Is More Than Your Strengths (Ep28)

How to Reverse Engineer Your Fear with Roy Bell (Ep27)

Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)

Why It's Hard To See Your Strengths (Ep25)

Get ready for on-air coaching on pivoting your brand and business from pair of hands to sought-after expert with my guest Dianna Deeney.

In today's episode, you'll be a fly on the wall as Dianna and I tap into her ideal business model (which isn't what she initially had), her unique superpowers, and how she can stand out for the clients she wants to serve.

We also brainstormed different ways to position some of the program ideas she has been percolating on. You'll hear it all in real-time!

Dianna and I had a unique business, "meet cute." We were both at a speaking skills intensive retreat hosted by Speaking Your Brand, which was an amazing experience for so many reasons. One of my fellow participants was Dianna, a quality engineering consultant who seemed like she already knew me when I met her.

And she did! It turns out she had found me online last year and bought one of my courses. She shared with me how she was working hard on transitioning from a "pair of hands" to an expert advisor, and I thought it would be great to have her on my podcast and dive into that conversation.

What sealed the deal for me was when she got up in front of the group to practice her signature talk. I could tell from meeting Dianna how brilliant she is as an engineer. But when she got up on stage, she was a natural with a wicked sense of humor. 

My thought was, "man, she has a unique combo of skills – I would love to get my branding hands on." So, I begged Dianna to let me put her on the branding hot seat for my podcast, and she graciously agreed. 

In this episode, you'll hear:

If my other guests inspired you, you're going to love Dianna! My "Owning Your Strengths" series brought you guests that have discovered how to build a business out of the best of why they are and what they offer the world. They've gone beyond the WHAT-ifs and experienced the magic of working with someone like me who packages their brilliance and gives them words to express it. Hear that work in real-time on today's episode.

[7:09] Hear about Dianna's engineering background, the "why" that pushed her to start her own business, and her need to rebrand

[12:40] Hear what changed in Dianna's life and prompted her rebrand

[17:42] Dianna shares how changes in her life inform how she wants to shift her business and brand

[20:30] Dianna explores her ideal client if she "had it all her way" and how it informs her business model

[27:27] We explore the different sides of Dianna that reflect her superpowers

[35:33] Why Dianna needs to do a market scan and what steps she can take to do this review

[43:55] How to test out whether a course is a good idea before spending time and dollars on development

[49:14] Hear what Dianna would tell herself when she was just starting out

About my guest: Dianna Deeney is the host of the Quality during DesignSM Podcast and is the founder of Quality during DesignSM. She coaches product development engineers about awareness and use of quality and reliability methods during the design development process. She is an engineer, a senior quality professional, and an active member of ASQ holding certificates as a CQE, CRE, CQA, and CMQ/OE. Dianna believes that design engineers do not need to become quality or reliability engineers to use those methods and benefit from quality thinking. She has seen that using quality as a strategic asset during concept and design development improves the design and the design process and helps design engineers to be recognized as star performers. Her mission is to bridge product managers and designers (entry-level to seasoned) to the world's quality initiatives and quality-minded people.

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)

Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)

How to Find Joy and Confidence in Your Strengths with Jennifer Starns (Ep30)

How to Align Your Business with Your Superpowers with Renee Brauns (Ep29)

Your Superpower Is More Than Your Strengths (Ep28)

How to Reverse Engineer Your Fear with Roy Bell (Ep27)

Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)

Why It's Hard To See Your Strengths (Ep25)

How do you build a brand?

If you've been listening to my series on "owning your strengths," you want a high-income and high-impact coaching or consulting business that leverages your superpowers!

Strengths are the key to helping you activate your passion and purpose in the world. If you're reading this, you're convinced that you deserve the time and control over your earning power. Most consultants and coaches eventually face the big challenge that you can't just "get out there and get clients." If you want more than going from invoice to invoice or client to client, you need a platform that attracts your target audience so you don't have to convince them to work with you. You need more, and that's where this episode comes in! Today, I'm going to share how to make all this happen.

Over the last few weeks, I've given you examples of how my clients have created their attraction model. You've met Roy Bell, Renee Brauns, Jennifer Starns, and Jahaan Blake! Today, I'm going to take you deeper so you learn more about how we go about doing this through the brand positioning and website building process.

I'm going to take you behind the scenes and into the HOW.

In this episode, you'll hear:

[5:42] How you stand out in the crowd as a consultant and coach

[11:34] Why you need a credible website that converts and warms people up to become clients

[15:51] Why you need to ditch the corporate speak and trained language on your website

[18:32] What you need to add on every page of your website to help people convert

[20:00] The strategy you need to be a premium brand and land clients, plus how to take action today

[24:36] How to position your proposal and pricing for partnership and the big mistake people make that keeps them from being paid as a partner

[27:40] The number one secret/strategy/shift to create your premium brand and positioning 

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

Step Into Your Power As A Consultant And Coach with Jahaan Blake (Ep31)

How to Find Joy and Confidence in Your Strengths with Jennifer Starns (Ep30)

How to Align Your Business with Your Superpowers with Renee Brauns (Ep29)

Your Superpower Is More Than Your Strengths (Ep28)

How to Reverse Engineer Your Fear with Roy Bell (Ep27)

Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)

Why It's Hard To See Your Strengths (Ep25)

In today's episode, Jahaan Blake explores how she let go of the "shoulds" and "ought to's" to become the champion of her dreams.

I was Jahaan's first business mentor when she started her business. We worked through her brand positioning as a consultant to the sports industry who transformed front-line teams into brand ambassadors, which made logical sense given her experience working for the Red Sox, Dodgers, and the Cubs.

She did a fantastic job with her website copy, launched, and immediately got clients. And when we worked through her proposals, it hit her. This wasn't her dream business! Instead, she wanted to focus on this other expertise she developed alongside her formal career. Jahaan wanted to mentor high-achieving women who wanted to break into the industry.

So we got to work on pivoting her copy, and this business was born, and today she is crushing it!

During our talk, Jahaan was open about the fears she faced when starting her business. She even shared how to handle the well-meaning feedback that others give when dealing with normal fears and imposter syndrome from exploring things outside our comfort zones.

But my favorite part of our conversation is her philosophy of stepping into your power!

She has stretched her thought leadership by starting a podcast called "Game of her own," with over 200 episodes. 

Jahaan had to learn to step into her power and not do the safe thing that others might have wanted her to do to get to this place.

In this episode, you'll hear:

On a personal note, before working with Jahaan, I was primarily focused on brand building for consultants. However, through our experience, I realized that many of my clients think they want to start a consulting business when they want to create a coaching business. That's when I began to focus on serving both consultants and coaches and changed my process to include coaching around this upfront. 

[7:06] Hear about Jahaan's transition into consulting and the bad advice she took.

[15:00] Why Jahaan wished she had a thought partner when she made her big transition and why she has always needed a coach.

[18:34] Challenges Jahaan faced when she started her consulting business.

[20:57] The fears that made Jahaan initially made her services too broad.

[24:11] How the processes I went through with Jahaan shaped my own business.

[36:26] Why offering the right work to the right people feels like selling to help instead of selling to make money.

[44:03] How Jahaan had to go through her own journey of stepping into power to help others do the same

About My Guest: Jahaan Blake is a 15-year front-office employee turned Career Coach & Fan Experience, Consultant. While working for the Boston Red Sox, Los Angeles Dodgers, and Chicago Cubs, her favorite part of the role was helping others level up their career. That's exactly what she does today! Jahaan empowers women with what she has learned in the Major Leagues. She helps high-achieving women in sports and entertainment who feel stuck, frustrated, and defeated find their voice and tackle whatever keeps them from getting what they want out of their career.

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

How to Find Joy and Confidence in Your Strengths with Jennifer Starns (Ep30)

How to Align Your Business with Your Superpowers with Renee Brauns (Ep29)

Your Superpower Is More Than Your Strengths (Ep28)

How to Reverse Engineer Your Fear with Roy Bell (Ep27)

Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)

Why It's Hard To See Your Strengths (Ep25)