Consulting Matters

By Betsy JordynBusiness Entrepreneurship Marketing Careers

Consulting Matters episodes

January 20, 2022Why Free Content = Instant Credibility (Ep20)
Do you want to know the number one strategy I've used to position myself as an expert and get clients to come to me?
Come with me back to 2010. It was a couple of years after I left Disney. I got some consulting gigs as a freelancer and decided it was time to commit to my business. So I invested in a partnership with Chad, a web designer/business mentor who had a passion for content and thought leadership. And as the excellent student, I am, I did whatever he told me.
He asked me to create videos for my website and YouTube.
I didn't realize how powerful my content was until I got a call from AAA's HR team in North Carolina. I couldn't believe how effortless the contracting process was and how easy it was to land a six-figure contract with people I had never contacted. But then I found out why. When I got to the office to start our engagement, two of the HR team members greeted me and treated me like a celebrity. They were both in grad school, found my content, quoted me in their research papers, and begged their VP to bring me in.
That's when I knew the power of content.
In this episode, you'll hear:
The benefits of content marketing and how it is changed my business
Why being on social media isn't enough to establish you as a thought leader or attract clients
Where to start with content creation
How to create content that converts
In this episode, you'll hear:
The benefits of content marketing and how it is changed my business
Why being on social media isn't enough to establish you as a thought leader or attract clients
Where to start with content creation
How to create content that converts
Where to dive in:
[01:18] Hear how I started positioning myself as an authority and the tangible steps I took.
[04:19] What is content marketing, and what are the benefits?
[07:44] How content marketing influences how people see your ability to deliver results.
[08:30] How to find a content format that aligns with your client's learning style and your content creation style.
[11:30] Expanding to multiple platforms as you get used to content creation.
[12:47] How to know where to start with content creation.
[13:43] Do you want your content to convert?
[17:44] How much free content is too much?
[19:28] Tangible next steps for creating content.
Next steps:
1. Try automatic writing. Get a journal and commit to writing three pages a day about anything. Anything (how your day went, complaining, anything!) as long as you get out those three pages.
2. If you want to figure out what to write about – start an idea document and fill it with the questions you get asked all the time or ideas that come to you.
3. If you want to grow your platform – pick one and start. Quantity will lead to quality.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
5 Positioning Strategies: Which One is Right for You? (Ep19)
Get Seen as an Expert (Ep18)
The CURE for Imposter Syndrome (Ep4)
23 min
January 13, 20225 Positioning Strategies: Which One is Right for You? (Ep19)
One of the big things on my to-do list this week is finding safe, reliable cars for my daughters, one of whom is leaving for college in a couple of weeks, and the other is graduating. Seriously – what happened to the time?
So I need to figure out what to buy.
I asked around, and I got consistent responses when I said I was looking for safe, reliable, inexpensive cars - Honda Civic, Toyota Corolla, and Nissan Sentra.
There is a strong link between my problem and the solution (at least my car need, not my empty-nester need).
Everyone mentioning the same safe/reliable/inexpensive cars is the perfect example of powerful brand positioning! As a result, I'm seeking these dealers out; they aren't searching for me.
It's the same thing that happens when there is an association between soft drinks and Coke and Pepsi. Popcorn and movies. Runny noses and Kleenex. Magical family memories and Walt Disney World.
Getting to this kind of perception and outcome is possible for your consulting or coaching business! I know it from my own experience growing my business over the past ten years and helping others do the same.
So today, I'm sharing how I help my clients achieve a strong position and the different ways consultants and coaches can stand out in the crowded consultant and coaching marketplace.
In this episode, you'll hear:
Why branding positioning is the key to your success as a consultant and coach
How to find your position in the market
Five ways consultants and coaches position themselves
What you can do right now to evaluate your brand position
Where to dive in:
[2:13] What is brand positioning? How do we create this for ourselves as consultants and coaches? The benefits of finding your positioning.
[5:51] How do you find your position in the market?
[6:38] Popular ways your clients solve problems you should be solving.
[8:13] Five ways consultants and coaches position themselves. Tune in for what might work for you.
[12:39] What is the first step for getting clients to come to you instead of chasing them? Hear the full recap!
[13:33] What can you do right now to improve your positioning?
Next steps:
Everything you do and don't do creates your image: evaluate your website and LinkedIn. Take an objective look at all the potential clients' touch points that inform their impression of you and see what message you're sending.
If you're not sending the message you want and are ready for something more powerful, I want to talk to you. Head on over to www.betsyjordyn.com/schedule to book time with me.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How to Speed Up Your Business Launch by Slowing Down with Efficiency Expert Heather Havey (Ep 12)
Developing Confidence as a Consulting & Coaching Business Owner (Ep9)
Consulting vs. Coaching – What’s Best for You? (Ep8)
4 Types of Consulting & Coaching Business Models (Ep7)
16 min
January 06, 2022 Get Seen as an Expert (Ep18)
Ready out to stand out and be seen in the market as an expert worth premium fees?
Let's do this! Then let's do this. Let's make 2022 the year that you, once and for all give up playing small and marketing small. Instead, own your power and that you're already an expert.
The heart of what I do is help my clients position and language their zone of genius in the market to get seen and paid as the experts.
I had this big-aha during a mastermind I've been leading with clients around setting up marketing systems. I found myself saying, "It's all about positioning." over and over. When we talked about their brand, which marketing system best suited them, and words to use, I said, "it's all about positioning." When we talked about proposal writing and pricing, I jumped up and down and said it was about positioning!!
Your brand isn't a logo or a pithy tagline. It's a promise of value that you make and consistently deliver. But it's not enough to have that promise. You have to take charge of all the ways a client can create an image or impression of you and align that promise.
Where to dive in:
[3:55] The essential step to your brand positioning strategy
[8:01] How to to bridge vision and reality
[9:22] Why your words should reflect your power
[10:57] Why all your marketing touchpoints need to reflect who you are
[14:59] Three steps to be seen as an expert
What's next:
1) Make sure the spotlight of your business is on your ideal client. The easiest way to get out of your head writing-wise is to get into your clients. And if you do this, you'll automatically stand out from the crowd!
2) If you need help elevating your perspective on the value of what you do and your brand image or finding the words to describe your value, head on over to www.betsyjordyn.com/schedule to book time with me.
3) We discussed the big picture about being seen as an expert. In the next episode, I will share with you five positioning strategies consultants and coaches use to stand out in the market. Subscribe or follow in your podcast app so you don't miss it. If you enjoyed this episode and have a colleague who might get value out of it, please share with them.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How to Speed Up Your Business Launch by Slowing Down with Efficiency Expert Heather Havey (Ep 12)
From Transactional Consultant to Industry Leader with Jason Fearnow (Ep11)
Developing Confidence as a Consulting & Coaching Business Owner (Ep9)
The CURE for Imposter Syndrome (Ep4)
18 min
December 09, 2021Year in Review: 3 Questions To Ask Yourself for Before Setting Next Year’s Goals (Ep17)
Do you want to set goals for 2022 that stick?
Entrepreneurs are not always the nicest bosses to themselves. And my theory is that we don't have personal performance standards that are explicit, clear, or what we buy into.
And without those standards, we compare ourselves to others and forget that a big driver for wanting to leave our jobs and start our businesses was to create greater success on our terms.
This episode offers three questions you need to set performance standards that match your total life priorities, work satisfaction, and financial goals.
In this episode you'll hear:
Three questions you need to answer to get the right standards to evaluate this year's performance and set goals for next year
Why your measure of success is unique to your goals and the life you want to create
Why operating in your zone of genius influences your entire business and, ultimately, your life
How going it alone wastes time, energy, and dollars (learn from my mistakes)
Why and how you should shift pricing to match your worth
Where to dive in:
[2:42] Are you comparing yourself to others? Are you wondering if you're doing a good job? Then, tune in for what you need to remember.
[4:17] Are you crafting the life you want? Hear the first performance review question you need to answer to make 2022 better than 2021.
[9:01] What are your best-at strengths? Have you prioritized your strengths in your business goals? Hear the second performance standard you need to evaluate yourself against in 2022.
[12:23] Did you meet your financial goals in 2021? I want you to dig deeper into this number for 2022. Hear why past financial goals might not be right in 2022.
Next steps
Be clear about your priorities in terms of lifestyle, work/life satisfaction, and finances. Write them down. Refer to them and use them as decision-making filters.
Do your year-end review against your standards, no one else's. And be a good boss, okay? Treat yourself like Maya Angelou wants you to do – when you know better, you'll do better.
Set goals for next year that put you in the most empowered position. Don't let fear or vanity metrics drive you. Use sober judgment.
If you need help – let's talk. Book a call with me at www.betsyjordyn.com/schedule, and let's chat about how I can help you clarify and create greater success on your terms.
If you enjoyed this episode and have a colleague who might get the value out of it, please share it with them. Until next time, thanks for listening.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How Long It Takes to Start a Consulting or Coaching Business and Make it a Success (Ep15)
How to Speed Up Your Business Launch by Slowing Down with Efficiency Expert Heather Havey (Ep 12)
Developing Confidence as a Consulting & Coaching Business Owner (Ep9)
The CURE for Imposter Syndrome (Ep4)
22 min
November 24, 2021Moving Past Resentments To Activate Your Goals & Dreams with Brenda Reiss (Ep 16 )
How can you make this holiday season your best one yet – even if your results aren't exactly what you hoped for and you're wrestling with big questions about your consulting and coaching business?
This is what I talk about with forgiveness coach and speaker Brenda Reiss. She is an expert in helping people let go of hidden resentments so that they can activate their highest potential in their careers and lives.
Brenda and I have a meaningful conversation about:
The sneaky ways that hidden resentments jack up with our mindset and confidence
The misconceptions about forgiveness and why it's so much more than an ethereal virtue
Why giving people who harm us a pass stands in the way of forgiveness
The role that forgiveness plays in gratitude and being present in our lives
How to turn forgiveness from an aspiration to a daily self-care skill and practice
Where to dive in:
[5:44] Hear about Brenda's background and how she found forgiveness work.
[10:32] When did forgiveness work help Brenda from a physical and an emotional standpoint?
[12:20] Hear the belief that all cancer patients have in common and how it relates to forgiveness work.
[15:19] Science shows we are energetic beings, hear about how tension in our bodies manifests and influences forgiveness work.
[17:35] What Brenda would say to someone who is blindsided and blames themselves when betrayed.
[20:00] How do you balance being an open-hearted person without being judgemental and having boundaries?
[23:13] How would Brenda apply forgiveness work to someone who left corporate or is burnt out?
[28:27] What's underneath the desire for security and perfection? Discover the root, so you can stop sabotaging yourself.
[30:21] What is the connection between forgiveness and gratitude?
[34:43] How do you bring what's in your head down into your heart? Do you remember that scene of Good Will Hunting where Robin Williams tells Matt Damon, "It's not your fault?"
[37:43] Hear three things you can do to be present and feel gratitude this holiday season.
Next steps:
Get the free guide, 11 Steps to Forgiveness, from brendareisscoaching.com.
Schedule a thirty-minute conversation with Brenda to see if you're ready to start the forgiveness journey. Visit brendareisscoaching.com for more.
If you're starting your business, struggling with imposter syndrome, or letting how you left corporate hold you back in your new consulting or coaching business, visit betsyjorydn.com.
About My Guest: Brenda Reiss is a Forgiveness Coach who guides you to discover where harboring resentments can be sabotaging your personal and business lives, limiting your ability to achieve your goals and dreams. Through a simple 5 step process, you can find peace and clarity and the ability to show up whole and empowered in all areas of your lives.
She is the author of two books, "Forgive Yourself" and "Journey to Your Heart Space" that you can find on Amazon and the host of the upcoming podcast "Forgive Yourself – A place to turn your Pain into Peace."
Find out more on her website at www.brendareisscoaching.com and follow her on Instagram @Forgivenesscoach.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging and design services at https://www.betsyjordyn.com
Links:
Need help nailing your signature talk? I'm thrilled to recommend Speaking Your Brand's Thought Leadership Academy: https://www.speakingyourbrand.com/academy/
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How to Speed Up Your Business Launch by Slowing Down with Efficiency Expert Heather Havey (Ep 12)
From Transactional Consultant to Industry Leader with Jason Fearnow (Ep11)
From Struggle to Strength with Mary Beth Simon (Ep6)
44 min
October 28, 2021How Long It Takes to Start a Consulting or Coaching Business and Make it a Success (Ep15)
More and more leaders are ditching corporate for the time freedom that having your own consulting and coaching business offers. Therefore, it makes sense that one of the biggest questions aspiring entrepreneurs have is around how long it will take to make money and have a profitable business.
I tackle this topic in today's episode and go over the answers to your time questions:
How long does it take to go from idea to launch?
How quickly can you expect to make money?
How long until sustainable and scalable profits can be achieved?
When is the right time to make a move?
This is the final episode of my Getting Started in Consulting and Coaching series. I ALMOST didn't do this episode! I nearly overlooked this critical time issue we all face as entrepreneurs. Tune in for answers.
Where To Dive In:
[00:58] Hear about the results of my LinkedIn poll (not scientific) asking why people quit their job in August 2021.
[04:20] How long does it take to go from idea to launch? Do you know what kind of business you're creating? Your business model is critical to creating a launch timeline.
[06:17] How quickly can you expect to make money? Tune in for some good news on how to bring in revenue and how I found success after leaving Disney.
[08:11] How long does it take to achieve sustainable profits? Get keys for setting profit goals.
[12:07] Hear the myth that makes me insane!
[16:42] When is the right time to make a move? Hear the accountant answer and hear what I have to say about it.
[18:33] The quick run down.
Next Steps:
Stop wasting time in analysis paralysis.
Set a smart and tangible goal for your business that you will accomplish in six months. Decide how you will efficiently achieve that goal that maximizes both time and money.
If a lack of clarity and what you offer is holding you up, go to betsyjordyn.com/schedule, and let's talk about your goals - this isn't a sales pitch.
Let's connect on LinkedIn https://www.linkedin.com/in/betsy-jordyn/
If you're ready to turn your career into a profitable consulting or coaching business, book an intro call to start working with me on your messaging and positioning strategy. This is a VIP experience where we uncover your point of differentiation in the crowded consulting and coaching marketplace. Along with your strategy, we will create the messaging that expresses it. The process includes us working together to comb through your life story, career highlights, and client perspective to identify the themes and your defining differentiator that makes your consulting and coaching unique and one-of-a-kind.
About me: The Enough Already podcast is hosted by Betsy Jordyn. My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Our mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Download our FREE guide on how to turn your career into your own consulting or coaching business: https://www.betsyjordyn.com/opt-in
Learn more about our Brand Messaging & Positioning program: https://www.betsyjordyn.com/messaging-positioning
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
How to Speed Up Your Business Launch by Slowing Down with Efficiency Expert Heather Havey (Ep 12)
From Transactional Consultant to Industry Leader with Jason Fearnow (Ep11)
Turn the BEST of Your Career into Your Own Business with Lori Smith (Ep 10)
21 min
October 21, 2021What it REALLY costs to start and run a consulting or coaching business with Jen Hamilton (Ep14)
In this episode, Jen and I help you get clear on the finances involved with starting and running a profitable consulting and coaching business so that you make the most of both your money and time.
If you're anything like me, money questions are a constant companion at each stage of the entrepreneurial journey. So raise your hand if angst around how quickly you can replace your salary with business revenue or how to balance investing in your business vs. paying your bills keeps you up at night.
Yep. I've been there.
Here's the thing – ditching the 9-5 for running your own business isn't just a transformation of your career. It's a transformation of your relationship to money. That's why knowing what to invest in can be confusing.
This is why I have my colleague and CPA Jen Hamilton joining me on the show today. During this episode, we dive into how to best align your financial investments with both the immediate and long-term goals you have for your business.
In this episode, you'll get information to help you understand:
How to invest in the right mentor to guide you to the next level
How to stop losing your WHY and motivation by waisting money on DIY tactical work
How to invest in yourself and your business build so you can skip over referrals that eventually dry up
Costs around building a consulting or coaching business
How to save yourself from yourself by investing in the wrong tactics for your business
Where To Dive In:

[1:10] What did Jen do before she worked with Betsy and how has it refined the work she does today?
[3:30] Hear why Jen found it hard to apply her knowledge to her own business and the limitations of a DIY approach.
[9:44] Betsy shares what her DIY approach was like and how she invested in the wrong steps. What happens when everything that had worked stops working?
[16:22] What is the right support? Does it change? Jen shares what a good investment in support looks like.
[22:03] Jen created a guide to help coaches and consultants through the costs of starting a business and ongoing expenses. Tune in to hear what it covers. Download it here.
[26:26] What is specialized support from a one-on-one standpoint that consulting and coaches should invest in when launching a business?
[31:44] What are the key categories for ongoing business costs?
[36:09] Why do consultants and coaches think they don't need to invest in their business? Jen figured out the costs of investing in a hot dog cart versus starting your consulting or coaching business. Can you guess which one takes more money?
[40:28] Hear Jen's response to someone asking, "Why should I spend money before I make money?"
Next Steps:
Decide if you want a business or want to do some consulting or coaching on the side. Make sure your investment matches the time you hope to get out of it.
Get the RIGHT advice from the RIGHT mentor. Align yourself with someone who has been where you're going.
Invest in your business build right the first time.
About my Guest: Jen Hamilton helps coaches and consultants build a business foundation that generate ongoing revenue. Through her background as a certified public accountant with Price Waterhouse Coopers and as a small business advisor, she helps clients connect the dots between their business goals and their financial investments. You can find out more about Jen’s extensive background at https://www.linkedin.com/in/jenniferdawnhamilton/
About me: The Enough Already podcast is hosted by Betsy Jordyn. My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Our mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Want help creating your own budget for starting and operating your business? Download my free spreadsheet that gives you recommended tools and estimated costs: https://www.betsyjordyn.com/budget
Related Blog, Video or Podcast Episode:
How Much Should I Charge for My Consulting Services?
Five Steps to Getting the Price Right
Video Tutorial: Want to Create a Consulting Proposal that Converts? Swipe my Proposal Template
51 min
October 14, 2021From C-Suite Executive to C-Suite Coach with Adam Schwartz (Ep13)
Get ready for a powerful conversation on the journey from C-Suite executive to C-Suite consultant with my guest Adam Schwartz.
When Adam was unexpectedly laid off from his role as Sr. VP of Communications for Wyndham Vacation Ownership, he knew that more was going on for him than just a career transition. So he didn't blindly accept opportunities for C-level positions in other companies he received. Instead, Adam paused to look inward and find answers to important life questions around who he was and what he wanted.
This sacred crossroads is where he and I started to work on his brand messaging and positioning. And instead of the typical two months, it wound up taking four years - which was precisely the right thing for Adam.
In our highly vulnerable and open conversation, Adam and I talked about:
Why he resisted what felt like the logical lure of taking his functional expertise and turning it into a consulting business
How he figured out that coaching to the C-Suite was the ideal path for him (and what he had been doing all along)
Why listening to your gut and honoring your intuition is the best approach to never working again
Adam's 3-step coaching model and how authenticity is the journey of knowing yourself, loving yourself, and trusting yourself
Not going to lie – it was so powerful that I teared up at the end.
Where to dive in:
[5:23] Why would Adam leave the C-Suite to have a coaching business? Hear about how a big shift in the company signaled that the end might be coming and how Adam handled the change.
[8:39] When I heard they gave Adam an outplacement firm, I texted him, "No way! You need to go do your own thing!" Hear why he didn't blow me off and thought there might be a reason not to go after another C-Suite position.
[12:59] Hear the unintended theme that has been coming out of my Getting Started interviews. What is it that truly gets someone to leap into the entrepreneurial journey?
[15:43] Are we fashioning ourselves to what others or a big company want us to be? Tune in for what Adam delivers to his clients and his thoughts on how we shape ourselves.
[18:36] What do you want to be in life? Do you know who you are? Are you comfortable with who you are today? Listen to Adam share about how he felt being unemployed for the first time in his life.
[23:23] How did Adam prevent himself from going down a path that was not right? Can we live an effortless life while providing for ourselves and our families?
[29:12] Hear how Adam let go of his identity as a C-Suite exec and what he found to be the most challenging part of this big shift.
[32:40] How do you balance the critics when you start putting out content versus being an audience of one?
[36:09] Hear Adam's value proposition in light of his journey from C-Suite to C-Suite consultant. You'll hear about his new view of power and how he coaches with this in mind.
[40:00] Tune in to hear how to get ahold of Adam and listen to what he'd tell himself if he could go back in time and talk to himself when he was laid off.
Next steps:
Do the work to know yourself, so you're ready to stand up to criticism. Your opinion is the only one that matters.
Don't jump on opportunities just because they are available. Go slow to go fast and take the time to start a business that is true to you.
Contact someone to support you on your journey from corporate to coaching or consulting. The right person will help you look inward to find the answers.
About My Guest: Adam Schwartz has a passion for helping high-level leaders transform critical challenges into catalysts for greater professional growth and personal success. Combining an extensive executive management background with a coaching practice rooted in self-knowledge and awareness, Adam helps leaders “read the road ahead” with greater clarity, confidence and intention.

Adam has spent his entire career helping leaders position themselves for greater success. Beginning as a Press Secretary on Capitol Hill and later as Chief Communications Officer for a $3B global hospitality firm, Adam has developed a keen ability to help leaders navigate complex issues with competing agendas. As a coach and advisor, he specializes in helping clients apply a greater understanding of self to the practice of leading and empowering others. Connect with Adam on LinkedIn: https://www.linkedin.com/in/schwartzcoach/
About me: The Enough Already podcast is hosted by Betsy Jordyn. My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Our mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Download our FREE guide to kickstarting your entrepreneurial journey and building a business that makes money and a difference: https://www.betsyjordyn.com/opt-in
Learn more about our Brand Messaging & Positioning program: https://www.betsyjordyn.com/messaging-positioning
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
From Transactional Consultant to Industry Leader with Jason Fearnow (Ep11)
Turn the BEST of Your Career into Your Own Business with Lori Smith (Ep 10)
How to Speed Up Your Business Launch by Slowing Down with Efficiency Expert Heather Havey (Ep 12)
47 min
October 07, 2021How to Speed Up Your Business Launch by Slowing Down with Efficiency Expert Heather Havey (Ep 12)
How would you like to fast-track your timeline to your consulting and coaching success while saving yourself years of expensive trial and error?
Spoiler alert - it's not a mad rush to results.
In this episode, I’m joined by my client Heather Havey, affectionately known by her clients as the “Efficiency Queen.” She is a former Disney leader turned consulting business owner and just launched her brand-new website designed by my team.
Before she decided to work with us, she considered working for a consulting firm or doing it independently.
But the productivity expert in her knew that trying to grow her business by herself and being in a rush to get immediate results wasn't efficient.
She knew that in order to half her timeline to type of success she ultimately wanted with her business she needed to slow down and figure out the business she was seeking to create.
In this episode, Heather and I talk about how she applied her efficiency mindset to accelerate her business transformation. We explore:
The career crossroads created by being laid off
The four options at that crossroads and how to decide which path is right for you
Why "just going out there and getting clients" didn't sound like a winning strategy from an efficiency standpoint
The real difference of having a proven process to follow
The most challenging parts of the business build process and the value of outside support
And why efficiency is not a chore or bore but essential when it comes to acting on visions and ideas
She also gets honest and vulnerable about why she is so passionate about efficiency and what drives her to make sure that people around her make the most of every moment and dollar that they have.
This episode is the sixth in our Getting Started in Consulting and Coaching series.
Where to dive in:
[4:44] Hear how Heather decided that she didn't want to go back to corporate America.
[9:00] How did Heather overcome the fear of the unknown and allow her vision for life to get bigger?
[11:39] Do you want to build someone else's brand? Hear how Heather decided whether to be a subcontractor or give it a go on her own.
[13:44] Why do people who come out of corporate start cheap when building their consulting or coaching business?
[18:45] We spent a lot of time wrestling out Heather's brand. Tune in to hear about that process and how her personal experience unearthed her ideal client.
[25:30] What is it like now sharing strategic value versus being stuck in methodology mode? Heather tells us about the differences and sharing her methodology with Betsy for the first time.
[28:39] How did it feel to launch a fully fleshed-out and functional website?
[30:00] Hear what Heather recommends to others who are scared of marketing and why being confident in what you bring to the table makes the difference.
[33:00] Check out Heather's freebie for visionaries and big idea people as they are building communication with stakeholders.
Next Steps:
Allow yourself to see possibilities for the future centered around what you really want from life.
Take time to unearth what work fills your tank and do the hard internal work needed to start the right business.
Time is not a renewable resource. Save time, money, and energy by partnering with people who can help you start right.
About my guest: Heather Havey is an efficiency & business transformation expert dedicated to helping leaders with large, complex operations turn their awesome ideas into implemented reality. She combines her 30+ years of experience working with Fortune 50 companies like Disney and GE, her Six Sigma Black Belt certification, her systems thinking and her innate leadership gifts to create for her clients no-nonsense, practical and customized growth solutions that actually work. You can find out more about Heather’s consulting firm at her website: https://www.heatherhaveyconsulting.com/
About me: The Enough Already podcast is hosted by Betsy Jordyn. My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Our mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Download our FREE guide to kickstarting your entrepreneurial journey and building a business that makes money and a difference: https://www.betsyjordyn.com/opt-in
Learn more about our Brand Messaging & Positioning program: https://www.betsyjordyn.com/messaging-positioning
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
From Transactional Consultant to Industry Leader with Jason Fearnow (Ep11)
Turn the BEST of Your Career into Your Own Business with Lori Smith (Ep 10)
Developing Confidence as a Consulting & Coaching Business Owner (Ep9)
37 min
September 30, 2021From Transactional Consultant to Industry Leader with Jason Fearnow (Ep11)
How can you evolve from being a transactional consultant to a recognized industry leader?
What tactics need to change? What mindset needs to shift?
I talk about this with Jason Fearnow in today's episode of the Enough Already podcast.
Jason is an accomplished leader with specialized expertise in large contract negotiations for mega-mining projects. So when he got laid off unexpectedly, he was immediately presented with consulting opportunities. One thing led to another, and he found himself with a business, which was great for a while.
Until, Jason was ready to make a more significant impact on his industry, clients, and the world. In other words, it was time for him to evolve from transactional consultant to recognized leader!
Jason and I have an open and candid discussion about:
Why getting laid off can be the best thing that can happen to your career
How to be intentional about your business and get the clients you want (vs. settling for the ones that come to you)
What it takes to do deep reflection work to shift your mindset and confidence
Strategies for unearthing your superpowers and big, transformational ideas
The freedom that comes from repelling the WRONG clients
Why success should be measured first by the quality of your relationships
Where to dive in:
[2:47] What made Jason leave a big career?
[5:22] Consulting landed in Jason's lap. Hear what made Jason get intentional about his business.
[9:30] Tune in for how and why Jason positioned himself on value instead of trading time for money. Hear how it impacted his daily life and time.
[11:47] How did I help Jason find his superpower? How did this create a north start for his business and now thought leadership model?
[16:14] Do mining executives want to hear about why relationships are valuable? Hear how Jason harnesses his superpower in these scenarios and attracts the clients he pursuers with his ethics.
[18:26] Hear how gaining clarity helped Jason filter out people that were not his target audience. You hear his passion in this section!
[20:55] Hear what you have to do before you can show up and serve others the way you want.
[24:34] What is thought leadership? What new marketing strategies do you use for thought leadership instead of common marketing tactics.
[28:40] Hear what's next for Jason based on his visions, clarity, and new thought leadership model. Listen in on how he is spreading his skills across industries.
[32:41] What would Jason now tell himself when he was laid off?
What's next:
Are you in transition? Give yourself permission to slow down and figure out what you want.
Reverse engineer a plan based on the step above. You have to go slow to go fast. Enlist the right mentor or coach to help make this happen.
Create a community of like minded people. Rise together.
About My Guest: Jason Fearnow advises leaders in the mining industry on how to get things done better – more strategic, collaborative and forward thinking. Through his prime contract and mega project consulting and individual and group coaching, he helps his clients focus on creating the win-win relationships that create the best results. Using his 20 years of experience in the mining industry, $45 Billion in prime contract negotiations and his passion for neuroscience, he offers solutions that create high-performance and quality relationships. You can find out more about Jason at his website at https://www.jasonfearnow.com
About Me: The Enough Already podcast is hosted by Betsy Jordyn. My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Our mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com
Links:
Download our FREE guide to kickstarting your entrepreneurial journey and building a business that makes money and a difference: https://www.betsyjordyn.com/opt-in
Learn more about our Brand Messaging & Positioning program: https://www.betsyjordyn.com/messaging-positioning
Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule
Related Blog, Video or Podcast Episode:
Sustaining Success with Trust in Oneself with Dan Weedin
Turn the BEST of Your Career into Your Own Business with Lori Smith (Ep 10)
How to Take the Courageous Leap into Full-Time Consulting with Bill Carl Johnson
38 min

About Consulting Matters

From the publisher's feed

What does it really take to turn the best of your career, experience, and strengths into a thriving consulting or coaching business that makes money AND makes a difference?

Consulting Matters explores that question and the practical strategies behind starting, growing and evolving the right consulting or coaching business for you.

Hosted by Betsy Jordyn, ex-Disney consultant turned Business Mentor and Brand Positioning & Messaging Strategist, the show draws on more than 30 years in the consulting and coaching industry to tackle everything from choosing the right niche and getting your brand positioning right to packaging your expertise, creating brand messaging that connects with clients, building a credible website, creating a predictable client pipeline and landing more strategic, higher paying engagements.

Because “just getting out there and getting clients” isn’t the answer. And referrals on repeat isn’t the dream. If you want more control over your success, you have to take charge of how you position yourself in the market and with the clients you most want to serve.

Each month, Consulting Matters takes on a different aspect of starting, growing or evolving a consulting or coaching business. Some episodes go deep into the strategy. Quick Wins tackle practical questions and ideas you can put to work right away. Pep Talks address the fear, self doubt and analysis paralysis that can keep even the most accomplished professionals stuck. Conversations with consultants, coaches and experts bring additional perspectives that remind us that we are catalysts for transformation.

And yes, the name Consulting Matters is intentional.

It’s a show about the matters of consulting and coaching. But it’s also built on Betsy’s belief that consulting and coaching matters. The work you do can change businesses, careers and lives. And the more effectively you own, position and communicate the value of that work, the greater the difference you can make.

Here’s the assignment: Listen, learn, then put it to work so you fully own the power of what you do and intentionally position yourself for the clients, impact, and income you’re fully capable of.

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