COVID-19 drastically affected the way we buy – we’ve embraced online shopping not just for convenience but in the hope of finding the best deals. Now, with cost-of-living pressures, and the rise of subscriptions services, the infrastructure required to accommodate this switch in consumer buying habits has had to adapt. Richard Thame is CEO of CouriersPlease, Australia’s leading franchised parcel delivery service. He says sales events – like Black Friday and Christmas sales – play a major role in how consumers plan their purchasing behaviour. To survive in the fast-changing retail landscape, Richard says businesses should focus on understanding their customer, providing value, and investing in technology.

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