In this episode, we have Dr. Annika Thies as a guest. She is part of Dr. Mahesh N. Nair's team at Colorado State University and works on projects studying the agricultural and food sectors that affect people's meat consumption in Germany. The episode covers topics such as consumer preferences for meat color at retail and how markets can determine discounts. We also explore differences between Germany and the U.S. in meat science, graduate programs, and the meat industry. Additionally, we discuss how meat science is taught more practically in the U.S. and the interconnection of science with the industry.