In this episode, Dana Peterson, leader of the Economy, Strategy & Finance (ESF) Center at The Conference Board, speaks with Malala Lin, economic research associate at the ESF Center, about new research on shifting consumer habits. They explore the widespread move toward value seeking, how strategies differ across income groups, and what these changes signal for businesses planning in an uncertain environment.

More from The Conference Board:

• Cutting Back and Making Trade-offs: How Consumers Are Managing Food Costs

• How Are Consumers Paying for Health Care?

• Will E-Wallets and Deferred Payments Overtake Cash and Credit Cards?

• Fur Babies: How Are US Consumers Financing Veterinary Care?