Between buying clothes via TikTok, Instagram and other apps, or flying to Europe to purchase a luxury handbag, the way consumers shop has greatly evolved. It’s not just how consumers purchase their products, but what they are purchasing and why that can offer insight into the state of the global economy. In today’s market environment, how are consumers spending their time and their money? And are higher interest rates impacting the consumer how we might think they are? Aneta Wynimko, portfolio manager of Fidelity Global Consumer Industries Fund, joins host Bryan Borzykowski today to discuss where she is seeing opportunities in consumer brands. Aneta shares how she looks for companies with strong brands that have been built over decades or even centuries. Currently, she favours companies that sell directly to a consumer. As we’re living in a world where there is a lot of noise, a lot of new products and companies, well-known brands can cut through that noise. And as consumer sentiment shifts, Aneta comments on the changes that have impacted how people spend, noting consumers are resilient and lately have increased their focus on sustainability, wellness, mental health and physical health. Aneta is also paying attention to companies who control their own inventory and also strengthen the relationship with their consumers through their own sites, and apps, and taking feedback. Also today Aneta and Bryan discuss inflation, the affordability of credit, travelling, brand loyalty, trends in China, and if there are still supply chain concerns, among other topics.

Recorded on March 17. 2023.

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