Thank you to our presenting partner –– Propeller Industries
https://www.propellerindustries.com/
Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.
Our guest today is Jeff Byers, CEO of Momentous. Momentous produces and sells best in class human performance products. Previously, Jeff Byers founded Amp Human and later acquired Momentous, merging the two companies. He’s also a former professional football player and played at USC in college (Fight On✌️)
00:00 Welcome to The Consumer VC
00:40 Introducing Jeff Byers and Momentous
02:02 Jeff Byers' Transition from NFL to Entrepreneurship
04:31 The Birth of Amp Human and Momentous
07:46 Challenges and Innovations in Supplement Industry
14:17 Acquisition of Momentous and Future Plans
25:37 Navigating the Supplement Market
33:25 Sourcing and Trust in Supplements
34:12 Challenges in the Supplement Industry
34:29 Transparency Issues in Ingredient Sourcing
37:30 The Problem with Chinese Creatine
40:49 Commoditization of Supplements
46:23 Importance of Protein, Omegas, and Creatine
53:08 Momentous' Approach to Supplements
58:04 Building Trust and Transparency
01:02:26 Books that Inspire
01:06:21 Final Thoughts and Conclusion
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