• 00:23: Does digital PR have enough value per link?
• 4:35: How to execute link building effectively
• 6:40: Breaking down the value of links by industry
• 7:29: Off-brand digital PR — the “Principal—Agent” problem
• 9:59: Deploying digital PR campaigns 1-4x a year
• 11:50: Why keyword-driven digital PR makes the most impact
• 13:08: How to fuel internal linking across your site
• 14:29: Digital PR best practices, the fundamentals
• 15:49: Final tips, tricks, and tactics/li>

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• 00:08: Welcome, Bernard Huang, Co-founder of Clearscope
• 00:35: E-E-A-T’s background and evolution
• 4:00: Common E-E-A-T misapplications by SEOs
• 13:21: The value of a simple photoshoot
• 18:27: Modern SEO necessities vs. technical SEO
• 27:32: How to optimize every pixel on your site

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• 00:10: The core SEO changes at Google I/O
• 2:14: Health and finance topics will not be affected (so far)
• 3:08: Watermarking for generative content creators
• 4:51: New layouts in Google SERP
• 6:12: New impact on affiliate website
• 7:43: Query complexity and how it influences content choice
• 8:30: Google’s incentives for content and websites continues
• 10:30: RLHF, “Reinforcement Learning from Human Feedback
• 13:42: Visual design importance
• 18:06: How to increase efficiency in SEO with AI
• 21:02: Visual design importance, continued
• 21:47: Why complex queries are the best defense
• 22:22: How to stay on top of optimization as AI evolves
• 24:57: Final tips, tactics, and tricks

• The AI Takeover of Google Search by The Verge
• “Watermarking” and Content from Google I/O
• “Conversational Mode” from Google I/O
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• 00:07: Welcome, Bernard Huang, Co-founder of Clearscope
• 00:30: How to recession-proof content marketing
• 5:05: Why exploring bottom-funnel topics are key
• 7:32: Attributing content to revenue, lead generation
• 11:57: Update content more
• 14:41: Repurpose content more
• 18:09: Using keyword rankings to prove success
• 19:05: Search demand’s decline and ChatGPT
• 22:36: The revolution of language models and unique data
• 30:10: Final tips, tactics, and tricks for recession-proof content marketing

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• 00:08: Welcome, Chip Malt, CEO of Made In
• 00:35: The details of Made In’s content strategy
• 4:33: How do you quantify the worth of your assets?
• 7:10: Why Chip pursued education and research first
• 7:50: How long did it take to feel traction from your SEO investment?
• 13:48: Made In’s content and A/B tests
• 10:02: The evolution of Made In’s blog design
• 19:05: How to incorporate shopping experiences into content
• 22:00: Using email for content distribution
• 25:05: How Made In used original photography to their advantage
• 27:22: Does AI have a place in Made In’s content development?
• 30:19: What’s next for Made In?
• 31:40: The structure of Made In’s content team
• 34:44: How Made In sets goals
• 38:15: Chip’s cooking tips

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• 00:13: Welcome, Ryan Darani, SEO Consultant for DTC Health and Wellness brands
• 1:36: How much content should you publish to be effective with SEO?
• 2:59: Content freshness and its impact on rankings
• 5:20: What’s the counterargument to Monday.com’s case study?
• 8:24: The negative effect of high volume, low quality content
• 11:33: The importance of updating content
• 12:31: When to execute low volume, high quality vs. low (or mid) quality, high volume?
• 19:49: When is high quality, low volume the wrong approach?
• 22:19: How does AI impact the potential for high volume content?
• 32:27: Final tips, tactics, and tools from Ryan.

• FreshBooks Invoice Templates Example
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• 00:08: Welcome, Jonathan Newar, CEO of Captain Experiences
• 2:08: What’s the biggest fish you’ve ever caught?
• 3:48: SEO’s role in the initial stages of Captain Experiences
• 10:13: How Captain Experiences thinks through “Guide” pages
• 12:50: How to present a growth story to investors with SEO
• 16:32: Captain Experience’s marketing and SEO team structure
• 20:30: The biggest SEO KPIs for Captain Experiences
• 21:28: The difference between long-term SEO and PPC
• 23:43: How Captain Experiences plans to expand their markets
• 26:30: Jonathan’s insights on growth and SEO

• Example of Captain Experiences’ Guide Pages
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• 1:33: Currently, those that *don't* use AI report higher performance on average. That said, company usage has gone up 12% this year. 
• 6:45: How AI is changing content optimization and SERPs over time. 
• 16:00: The future of Google’s Helpful Content update. 
• 23:23: Businesses that incorporate link building into their strategy report a 45% higher success rate than those that don't. 
• 29:09: The average content design investment is 1-10%. That said, those who allocate 10-50% of their budget to content design report better results on average. 
• 34:00: Only 36.1% of businesses report creating interactive content as part of their content strategy, and only 5.3% report using video. The pros and cons of different content medium investments. 
• 38:28: How to best use video strategically in your content strategy (B2B vs. B2C).
• 45:24: 64% of B2B businesses currently execute link building in their content marketing efforts versus 36% in B2C. AI tool usage is more prevalent in B2B, where 62% report planning to use the tools with only 38% in B2C. 
• 49:55: Shockingly, most report that their content budgets will *not* go down in 2023, with over half reporting an increase.

• Download the Report

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• 00:09: Welcome, Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital
• 00:41: Breaking down Bing’s AI integration and Google’s AI announcement
• 2:23: Lily’s take on the future of AI integration and SEO
• 10:36: The competition between Google and ChatGPT
• 13:06: How to incorporate AI content generation into your strategy
• 16:41: Best use cases for AI content tools
• 20:38: AI content tools for enterprise vs. small businesses
• 22:42: Why the case studies of AI content generation success are problematic
• 28:42: Lily’s clients and their stance on AI content tools
• 32:55: How will AI content generation evolve from here?
• 36:35: Where to find Lily Ray

• Getty Images Sues Stable Diffusion for $1.8 Trillion
• Google’s Guidance About AI-Generated Content
• “The Role of AI Content in SEO” by Lily Ray
• CNET’s AI Journalist Commits Plagiarism
• Yandex Ranking Factors Explained by ChatGPT
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• 00:07: Welcome, Derek Flazraich, CEO of Ness
• 1:55: How Derek’s former company, Greatist was born
• 3:33: How Greatist scaled to 50 million visitors per month
• 6:02: Why establishing the correct tone for your audience is key
• 13:18: Greatist’s success in mentioned outreach
• 19:38: How Pinterest contributed to Greatist’s success
• 22:07: Biggest strategy lessons from Greatist to Ness
• 26:51: How to increase your content engagement via email
• 30:49: Using social media for content distribution, “the individual more than the brand”
• 37:37: What type of voice is ideal for Health & Wellness today?
• 42:10: Biggest content lessons from Greatist to Ness
• 45:46: Why a variety of platforms are necessary for SEO
• 48:24: Ness’ three most impactful channels
• 50:37: Is there an equivalent to Pinterest today?
• 53:59: How to repurpose your content across multiple channels
• 56:25: Derek’s unique leadership style and culture at Ness
• 1:02:14: Ness’ team structure
• 1:05:16: Final tips, tricks, and tactics from Derek

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