• 1:52: What led you to step down as CEO of Animalz?
• 9:12: Devin’s thoughts on the direction of content marketing at Animalz and the future of the industry
• 14:57: How to not be confined by a “content marketing box” when implementing long-term strategies
• 18:13: What were some of the biggest strategic struggles you saw in the content world as a CEO?
• 24:12: How to balance the execution of creativity and SEO — “keep boring stuff boring”
• 30:29: How does AI fit into content marketing today?
• 40:47: How community can be a bigger part of content marketing
• 54:58: Devin’s experience executing community strategies at Animalz
• 56:52: What’s next for Devin Bramhall?

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• 00:18: Welcome, Mike Yon, Founder of Clean Air Digital
• 00:56: Mike’s experience in SEO M&A
• 3:41: The current state of SEO M&A
• 7:21: What does digital real estate look like today?
• 11:19: Finding SEO acquisition targets — link value vs. ownership value
• 16:06: What is the best deal structure?
• 19:52: How to evaluate SEO assets in every industry
• 22:14: The value of sites with penalties and/or significant hits in traffic
• 24:52: Mike’s due diligence process when acquiring a site
• 37:38: Tools to compare valuations in your market
• 40:10: Where are the most popular marketplaces?
• 42:02: Due diligence process continued
• 45:10: How to make the acquisition process seamless
• 48:32: Best tools to make your deal run smoothly
• 50:30: What percentage do marketplace websites take
• 51:08: Mike’s final tips, tactics, and recommendations
• 53:02: How to get the maximum from your sale

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• 00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO
• 1:42: How startups should think about SEO in a volatile environment
• 3:31: Why startups should not do SEO
• 7:17: Creating SEO ROI models for startups
• 12:56: Why links aren’t the end-all be-all
• 20:27: Learn from Eli’s SEO advisory toolset
• 27:52: When and when not to implement SEO strategy
• 30:22: Why differentiation in strategy is important
• 42:24: How to use traffic as a metric
• 44:32: Comparing SEO strategies: Amazon vs. Walmart
• 54:00: How to survey users from a search standpoint
• 58:01: Eli’s final tips, tactics, and recommendations

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• 00:07: Welcome, Gaetano DiNardi, Growth Advisor and Fractional VP
• 1:24: The relationship between SEO and Growth Marketing
• 2:05: How search can create demand
• 4:30: Is inbound marketing still relevant?
• 5:26: Determining the pace of content quantity (Aura case study)
• 8:29: How Gaetano convinced executives to invest in content
• 10:43: The ideal freelance team structure
• 15:38: Why promising too much content is problematic
• 17:38: Ranking expectations, how to prioritize content
• 20:52: Aura’s unique content strategy, how to identify winning topics
• 23:34: Topic research — how to uncover business potential
• 29:24: How video makes an impact and how to budget for it
• 39:39: Examples of “Pain Point SEO”
• 45:35: How to think about link building within a startup
• 54:40: Gaetano’s final tips, tactics, and recommendations

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• 00:10: Welcome, AJ Kohn, Founder, Blind Five Year Old
• 00:42: The current threat to SEO
• 5:33: What’s causing hesitation towards SEO?
• 7:30: SEO measurement and A/B testing
• 9:25: Data-informed vs. data-driven culture
• 15:38: Potential solutions for SEO resistance
• 19:35: How to quantify SEO impact for clients
• 28:03: The rapid growth of long-tail search
• 36:10: Google’s featured snippets, good or bad for SEO?
• 40:02: AJ’s seoClarity review
• 42:10: What AJ learned in 2022

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• 00:12: Welcome, Ryan Farley, Co-Founder and CMO, LawnStarter
• 00:40: Was SEO a primary focus for LawnStarter from the get-go?
• 3:06: How LawnStarter developed an SEO foundation during Series A
• 4:10: What SEO metrics key stakeholders care about
• 6:10: Competing with local pack vs. national-local companies
• 10:30: The content hub strategy (ex. LawnStarter’s pricing guides)
• 16:55: Have you considered expanding your brand?
• 18:23: LawnStarter’s model for SEO opportunity
• 21:54: How to approach hiring for content and SEO
• 24:52: The 40/40/20 ratio
• 26:57: How LawnStarter thinks about ranking success long-term
• 36:38: What keeps Ryan up at night in regards to SEO?

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• 00:10: Welcome, Kristan Bauer, Founder and SEO Consultant, Conifr
• 00:41: Navigating low-percentage branded traffic
• 7:32: The benefits of a localized site architecture
• 9:37: Is duplicate content bad for real estate?
• 13:39: AI-generated content’s role in real estate SEO
• 15:45: How to guide client’s on link acquisition
• 18:00: The ideal in-house team structure
• 20:10: Traffic vs. lead conversion SEO (Movato)
• 25:29: Go-to SEO strategies for enterprise real estate companies
• 30:40: Localized keyword optimization
• 33:09: Final tips, tactics, and recommended tools (Botify, seoClarity)
• 39:14: Kristan’s predictions for the future of real estate and SEO

• Conifr: SEO Consulting
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• 00:13: Welcome, Aleyda Solís, International SEO Consultant, Orainti
• 1:06: E-commerce category pages best practices
• 7:18: Companies that do category pages well (JB HI-FI)
• 11:21: How to optimize product pages
• 14:42: Why human-first content is ideal
• 17:34: Companies that do product pages well (Manscaped)
• 19:24: Do accordions have SEO value?
• 22:55: AI tools for e-commerce category/product page content
• 26:01: How to keyword map effectively, Aleyda’s cheatsheet
• 30:56: Avoiding keyword cannibalization with different intent
• 34:28: Final tips, tactics, and recommended tools

• Aleyda’s Presentation: E-commerce SEO Horror Stories
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• 00:25: Welcome Nick Lafferty, Head of Growth Marketing at Loom
• 00:51: Important pre-executive pitch steps to ensure it’s received well
• 6:23: What to do in your first 30 days at an organization
• 9:27: How to execute a pitch to your executive team
• 12:14: Scale-back on projections, keep it realistic
• 15:01: How to deal with push back, unrealistic time expectations
• 17:29: Common mistakes when failing to get buy-in
• 20:12: How to execute after making the pitch
• 24:17: How to overcome obstacles within an organization
• 26:24: Is SEO education necessary pre-pitch?
• 29:00: Final tips, tactics, and recommendations
• 32:18: Using domain authority to give time expectations

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Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

• 00:39: What is the Google Helpful Content update?
• 1:40: What we think Google is trying to fix (Ross’ prediction)
• 7:00: Potential collateral damage, what to be aware of moving forward
• 10:01: How excessive word count plays a part
• 12:39: Create content that solves the problem, instead of just answering the query
• 14:10: Our overall recommendation with Google updates

• Google’s Helpful Content update
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Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing