• 00:07: Welcome, Bernard Huang, Co-founder of Clearscope
• 00:30: How to recession-proof content marketing
• 5:05: Why exploring bottom-funnel topics are key
• 7:32: Attributing content to revenue, lead generation
• 11:57: Update content more
• 14:41: Repurpose content more
• 18:09: Using keyword rankings to prove success
• 19:05: Search demand’s decline and ChatGPT
• 22:36: The revolution of language models and unique data
• 30:10: Final tips, tactics, and tricks for recession-proof content marketing

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• 00:08: Welcome, Chip Malt, CEO of Made In
• 00:35: The details of Made In’s content strategy
• 4:33: How do you quantify the worth of your assets?
• 7:10: Why Chip pursued education and research first
• 7:50: How long did it take to feel traction from your SEO investment?
• 13:48: Made In’s content and A/B tests
• 10:02: The evolution of Made In’s blog design
• 19:05: How to incorporate shopping experiences into content
• 22:00: Using email for content distribution
• 25:05: How Made In used original photography to their advantage
• 27:22: Does AI have a place in Made In’s content development?
• 30:19: What’s next for Made In?
• 31:40: The structure of Made In’s content team
• 34:44: How Made In sets goals
• 38:15: Chip’s cooking tips

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• 00:13: Welcome, Ryan Darani, SEO Consultant for DTC Health and Wellness brands
• 1:36: How much content should you publish to be effective with SEO?
• 2:59: Content freshness and its impact on rankings
• 5:20: What’s the counterargument to Monday.com’s case study?
• 8:24: The negative effect of high volume, low quality content
• 11:33: The importance of updating content
• 12:31: When to execute low volume, high quality vs. low (or mid) quality, high volume?
• 19:49: When is high quality, low volume the wrong approach?
• 22:19: How does AI impact the potential for high volume content?
• 32:27: Final tips, tactics, and tools from Ryan.

• FreshBooks Invoice Templates Example
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• 00:08: Welcome, Jonathan Newar, CEO of Captain Experiences
• 2:08: What’s the biggest fish you’ve ever caught?
• 3:48: SEO’s role in the initial stages of Captain Experiences
• 10:13: How Captain Experiences thinks through “Guide” pages
• 12:50: How to present a growth story to investors with SEO
• 16:32: Captain Experience’s marketing and SEO team structure
• 20:30: The biggest SEO KPIs for Captain Experiences
• 21:28: The difference between long-term SEO and PPC
• 23:43: How Captain Experiences plans to expand their markets
• 26:30: Jonathan’s insights on growth and SEO

• Example of Captain Experiences’ Guide Pages
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• 1:33: Currently, those that *don't* use AI report higher performance on average. That said, company usage has gone up 12% this year. 
• 6:45: How AI is changing content optimization and SERPs over time. 
• 16:00: The future of Google’s Helpful Content update. 
• 23:23: Businesses that incorporate link building into their strategy report a 45% higher success rate than those that don't. 
• 29:09: The average content design investment is 1-10%. That said, those who allocate 10-50% of their budget to content design report better results on average. 
• 34:00: Only 36.1% of businesses report creating interactive content as part of their content strategy, and only 5.3% report using video. The pros and cons of different content medium investments. 
• 38:28: How to best use video strategically in your content strategy (B2B vs. B2C).
• 45:24: 64% of B2B businesses currently execute link building in their content marketing efforts versus 36% in B2C. AI tool usage is more prevalent in B2B, where 62% report planning to use the tools with only 38% in B2C. 
• 49:55: Shockingly, most report that their content budgets will *not* go down in 2023, with over half reporting an increase.

• Download the Report

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• 00:09: Welcome, Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital
• 00:41: Breaking down Bing’s AI integration and Google’s AI announcement
• 2:23: Lily’s take on the future of AI integration and SEO
• 10:36: The competition between Google and ChatGPT
• 13:06: How to incorporate AI content generation into your strategy
• 16:41: Best use cases for AI content tools
• 20:38: AI content tools for enterprise vs. small businesses
• 22:42: Why the case studies of AI content generation success are problematic
• 28:42: Lily’s clients and their stance on AI content tools
• 32:55: How will AI content generation evolve from here?
• 36:35: Where to find Lily Ray

• Getty Images Sues Stable Diffusion for $1.8 Trillion
• Google’s Guidance About AI-Generated Content
• “The Role of AI Content in SEO” by Lily Ray
• CNET’s AI Journalist Commits Plagiarism
• Yandex Ranking Factors Explained by ChatGPT
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• 00:07: Welcome, Derek Flazraich, CEO of Ness
• 1:55: How Derek’s former company, Greatist was born
• 3:33: How Greatist scaled to 50 million visitors per month
• 6:02: Why establishing the correct tone for your audience is key
• 13:18: Greatist’s success in mentioned outreach
• 19:38: How Pinterest contributed to Greatist’s success
• 22:07: Biggest strategy lessons from Greatist to Ness
• 26:51: How to increase your content engagement via email
• 30:49: Using social media for content distribution, “the individual more than the brand”
• 37:37: What type of voice is ideal for Health & Wellness today?
• 42:10: Biggest content lessons from Greatist to Ness
• 45:46: Why a variety of platforms are necessary for SEO
• 48:24: Ness’ three most impactful channels
• 50:37: Is there an equivalent to Pinterest today?
• 53:59: How to repurpose your content across multiple channels
• 56:25: Derek’s unique leadership style and culture at Ness
• 1:02:14: Ness’ team structure
• 1:05:16: Final tips, tricks, and tactics from Derek

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• 1:52: What led you to step down as CEO of Animalz?
• 9:12: Devin’s thoughts on the direction of content marketing at Animalz and the future of the industry
• 14:57: How to not be confined by a “content marketing box” when implementing long-term strategies
• 18:13: What were some of the biggest strategic struggles you saw in the content world as a CEO?
• 24:12: How to balance the execution of creativity and SEO — “keep boring stuff boring”
• 30:29: How does AI fit into content marketing today?
• 40:47: How community can be a bigger part of content marketing
• 54:58: Devin’s experience executing community strategies at Animalz
• 56:52: What’s next for Devin Bramhall?

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• 00:18: Welcome, Mike Yon, Founder of Clean Air Digital
• 00:56: Mike’s experience in SEO M&A
• 3:41: The current state of SEO M&A
• 7:21: What does digital real estate look like today?
• 11:19: Finding SEO acquisition targets — link value vs. ownership value
• 16:06: What is the best deal structure?
• 19:52: How to evaluate SEO assets in every industry
• 22:14: The value of sites with penalties and/or significant hits in traffic
• 24:52: Mike’s due diligence process when acquiring a site
• 37:38: Tools to compare valuations in your market
• 40:10: Where are the most popular marketplaces?
• 42:02: Due diligence process continued
• 45:10: How to make the acquisition process seamless
• 48:32: Best tools to make your deal run smoothly
• 50:30: What percentage do marketplace websites take
• 51:08: Mike’s final tips, tactics, and recommendations
• 53:02: How to get the maximum from your sale

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• 00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO
• 1:42: How startups should think about SEO in a volatile environment
• 3:31: Why startups should not do SEO
• 7:17: Creating SEO ROI models for startups
• 12:56: Why links aren’t the end-all be-all
• 20:27: Learn from Eli’s SEO advisory toolset
• 27:52: When and when not to implement SEO strategy
• 30:22: Why differentiation in strategy is important
• 42:24: How to use traffic as a metric
• 44:32: Comparing SEO strategies: Amazon vs. Walmart
• 54:00: How to survey users from a search standpoint
• 58:01: Eli’s final tips, tactics, and recommendations

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