Show Notes:

• 0:53: The philosophy behind testing content marketing
• 1:39: Why we don’t do short engagements
• 2:25: How building a recognizable brand plays a part
• 3:03: Best-in-class content = time
• 3:44: The timeline from first day of engagement to ranking page 1
• 6:19: Difference in timeline for a low-authority website
• 7:36:  How to deal with clients new to content marketing
• 8:58: Case study examples
• 10:24: Why six months is the magic number
• 11:01: How you know your content isn’t working

Show Links:

• Follow Ross on Twitter
• Follow Drew on Twitter

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 0:32: Meet Elsie Weisskoff, her role at Siege as Creative Content Lead
• 1:50: The definition of “brainstorming”
• 2:08: The brainstorming process at Siege Media
• 3:16: Group dynamics when thinking creatively
• 3:58: How Siege Media’s brainstorming has improved over time
• 4:46: Producing ideas–best tools to use for brainstorming
• 6:40:  The power of Reddit, how to use it effectively
• 7:41: Why platforms like “The Pudding” are beneficial
• 8:02: Breaking up B2B and B2C ideas
• 9:05: How to brainstorm for niche industries
• 9:34: Promotable vs. SEO topics
• 11:01: What type of content does well in B2B markets?
• 12:49: How do you brainstorm for a mature content strategy?
• 14:13: Best criteria for a content revamp
• 15:29: How to look for passive link opportunities
• 18:09: What is the Keyword Opposition to Benefit (KOB) analysis? 
• 20:23: What does the future of brainstorming look like?

Show Links:

• Follow Elsie on LinkedIn
• Follow Drew on Twitter

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 0:14: Welcome, Drew Page! Content Marketing Lead at Siege Media
• 0:44: Growing from 1-100 people, what's the secret to retention?
• 3:32: How do you effectively pair a Content Marketing Specialist with a client that's in their area of expertise (E-A-T)?
• 4:51: Ross' push to improve company culture, and why hiring great people with better benefits is good for business
• 6:11: Why inclusive access to education and training is best for everyone
• 7:15: What do you contribute to Siege's design team success?
• 8:36:  The commitment to video and its influence on content strategy
• 9:54: Differences in retention rates in CMS vs. Designers
• 10:54: How did you develop a process to determine if a client is right for our services?
• 13:01: What brought ESG initiatives to high-priority?
• 14:57: You've developed a culture of open-source knowledge. Why?
• 16:21: Moving towards 100-200 team members, what do you think the biggest challenges will be?
• 17:09: How has SiegeLearn affected business both internally and externally?
• 18:12: Do you plan to be CEO forever?
• 18:25: Drew's plan to take over as CEO and stories of his first interview at Siege

Show Links:

• SiegeLearn Content Marketing Course
• Follow Ross on Twitter
• Follow Drew on Twitter
• Send Ross an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 0:58: How we’ve shifted our “Skyscraper Technique” outlook
• 1:43: The value in “2x” level content
• 2:30: Misapplication of the “Skyscraper Technique”
• 5:13: Our thought process around passive vs. manual link acquisition
• 8:10: Thinking about search clicks vs. search volume
• 12:12: Is there a “good” balance of search volume to search clicks?

Show Links:

• How to Increase Website Traffic by 250,000+ Monthly Visits [2020 Update]
• Brian Dean Skyscraper Technique
• “Christmas songs” SERP
• On SERP SEO – The Infuriating Reality of Search’s Future by Rand Fishkin
• Follow Ross on Twitter
• Follow Caroline on LinkedIn
• Produced by Cara Brown
• Send Ross an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 3:24: Are links and content really all that’s needed for SEO?
• 8:11: The danger in relying on SEO hacks and loopholes
• 10:15: Copywriting vs. content marketing
• 13:15: Our outreach process including open rate and placement rates
• 20:54: How to do content marketing at scale and still ensure quality
• 24:39: Our preferred SEO and content marketing tools
• 31:03: Refreshing content vs. killing a page
• 38:00: Idea of “collaborative copy”
• 41:30: The risk of content mills
• 43:44: How to take simple topics and turn it into a link engine
• 46:35: The Gary Vaynerchuk model and repurposing content
• 50:45: Our YouTube strategy

Show Links:

• How to Use “Freshness Distance” to Improve Rankings by Ross Hudgens
• The GaryVee Content Model
• Watch the original recording on Neville’s channel
• SiegeLearn content marketing course
• Follow Ross on Twitter
• Follow Neville on Twitter
• CopywritingCourse.com
• Send Ross an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 00:53: Debunking common E-A-T myths
• 2:10: How does E-A-T relate to the Medic Update?
• 4:25: What should you focus on for E-A-T if you’re in YMYL?
• 7:12: Realistic timelines to see outcomes from E-A-T related changes
• 9:50: Getting buy-in for E-A-T changes
• 10:45: Does domain authority and brand recognition matter more with E-A-T?
• 15:57: Is it realistic to expect to outrank .gov sites now?
• 20:37: How to balance E-A-T with a company’s mission
• 23:08: Unique or unexpected methods of showcasing E-A-T
• 27:33: What keeps you up at night with E-A-T?

Show Links:

• What Does It Mean to Have Good E-A-T? by Lily Ray
• Lily’s Conductor Speech on Factoring E-A-T Into Your SEO Strategy
• Follow Lily on Twitter
• Follow Caroline on LinkedIn
• Produced by Cara Brown
• Send us an email
• Produced by Cara Brown
• Send us an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 00:28: Training content marketers to communicate with creatives
• 1:45: Creating a Pinterest board to assemble inspiration
• 2:29: Training designers to communicate with marketers
• 4:05: How much time to give a designer to understand the content?
• 5:16: Ideal method of giving designer direction
• 6:51: Is there such thing as too much design direction?
• 7:38: How to feel comfortable giving creative feedback as a non-creative
• 10:15: How to build an “eye for design”

Show Links:

• Follow Leslie on Dribbble
• Follow Alex on Twitter
• Follow Caroline on LinkedIn
• Produced by Cara Brown
• Send us an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 00:30: When does prioritizing immediate links make sense?
• 2:46: Content formats that get results in a short time frame
• 3:56: Risks involved with short term link building content
• 5:46: Link outcomes and expectations in a 6 month strategy
• 9:00: What businesses can focus on a longer, 1+ year timeline?
• 10:30: Content formats better suited for a long term strategy
• 12:15: Link outcomes and expectations for a 1+ year timeline

Show Links:

• What We Learned Analyzing the Cost Per Link of 500+ Posts by Caroline Gilbert
• Follow Ross on Twitter
• Follow Caroline on LinkedIn
• Produced by Cara Brown
• Send Ross an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 00:40: How has SEO influenced media relations for you?
• 8:16: What are pet peeves you have when SEOs try pitching?
• 11:03: Why you shouldn’t stress over blog links vs. money page links
• 14:27: Relationship building tips for marketers starting at zero
• 19:20: Personalizing pitches with scale
• 25:21: How to foster relationships outside your specific pitch needs
• 26:51: Determining a good send volume for campaigns
• 31:51: Why you shouldn’t ignore mid-tier, regional or niche publications
• 34:25: How to handle no responses and follow ups
• 40:49: Are press releases dead?
• 47:39: Must-listen We Earn Media episodes and favorite journalism tips

Show Links:

• Tune in to We Earn Media
• The “WSJ” Marketing Problem with Rand Fishkin
• Alan Henry of Wired episode
• Follow Britt on Twitter
• Follow Jackie on Twitter
• Follow Caroline on LinkedIn
• Produced by Cara Brown
• Send us an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing