Show Notes:

• 0:58: How we’ve shifted our “Skyscraper Technique” outlook
• 1:43: The value in “2x” level content
• 2:30: Misapplication of the “Skyscraper Technique”
• 5:13: Our thought process around passive vs. manual link acquisition
• 8:10: Thinking about search clicks vs. search volume
• 12:12: Is there a “good” balance of search volume to search clicks?

Show Links:

• How to Increase Website Traffic by 250,000+ Monthly Visits [2020 Update]
• Brian Dean Skyscraper Technique
• “Christmas songs” SERP
• On SERP SEO – The Infuriating Reality of Search’s Future by Rand Fishkin
• Follow Ross on Twitter
• Follow Caroline on LinkedIn
• Produced by Cara Brown
• Send Ross an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 3:24: Are links and content really all that’s needed for SEO?
• 8:11: The danger in relying on SEO hacks and loopholes
• 10:15: Copywriting vs. content marketing
• 13:15: Our outreach process including open rate and placement rates
• 20:54: How to do content marketing at scale and still ensure quality
• 24:39: Our preferred SEO and content marketing tools
• 31:03: Refreshing content vs. killing a page
• 38:00: Idea of “collaborative copy”
• 41:30: The risk of content mills
• 43:44: How to take simple topics and turn it into a link engine
• 46:35: The Gary Vaynerchuk model and repurposing content
• 50:45: Our YouTube strategy

Show Links:

• How to Use “Freshness Distance” to Improve Rankings by Ross Hudgens
• The GaryVee Content Model
• Watch the original recording on Neville’s channel
• SiegeLearn content marketing course
• Follow Ross on Twitter
• Follow Neville on Twitter
• CopywritingCourse.com
• Send Ross an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 00:53: Debunking common E-A-T myths
• 2:10: How does E-A-T relate to the Medic Update?
• 4:25: What should you focus on for E-A-T if you’re in YMYL?
• 7:12: Realistic timelines to see outcomes from E-A-T related changes
• 9:50: Getting buy-in for E-A-T changes
• 10:45: Does domain authority and brand recognition matter more with E-A-T?
• 15:57: Is it realistic to expect to outrank .gov sites now?
• 20:37: How to balance E-A-T with a company’s mission
• 23:08: Unique or unexpected methods of showcasing E-A-T
• 27:33: What keeps you up at night with E-A-T?

Show Links:

• What Does It Mean to Have Good E-A-T? by Lily Ray
• Lily’s Conductor Speech on Factoring E-A-T Into Your SEO Strategy
• Follow Lily on Twitter
• Follow Caroline on LinkedIn
• Produced by Cara Brown
• Send us an email
• Produced by Cara Brown
• Send us an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 00:28: Training content marketers to communicate with creatives
• 1:45: Creating a Pinterest board to assemble inspiration
• 2:29: Training designers to communicate with marketers
• 4:05: How much time to give a designer to understand the content?
• 5:16: Ideal method of giving designer direction
• 6:51: Is there such thing as too much design direction?
• 7:38: How to feel comfortable giving creative feedback as a non-creative
• 10:15: How to build an “eye for design”

Show Links:

• Follow Leslie on Dribbble
• Follow Alex on Twitter
• Follow Caroline on LinkedIn
• Produced by Cara Brown
• Send us an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 00:30: When does prioritizing immediate links make sense?
• 2:46: Content formats that get results in a short time frame
• 3:56: Risks involved with short term link building content
• 5:46: Link outcomes and expectations in a 6 month strategy
• 9:00: What businesses can focus on a longer, 1+ year timeline?
• 10:30: Content formats better suited for a long term strategy
• 12:15: Link outcomes and expectations for a 1+ year timeline

Show Links:

• What We Learned Analyzing the Cost Per Link of 500+ Posts by Caroline Gilbert
• Follow Ross on Twitter
• Follow Caroline on LinkedIn
• Produced by Cara Brown
• Send Ross an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 00:40: How has SEO influenced media relations for you?
• 8:16: What are pet peeves you have when SEOs try pitching?
• 11:03: Why you shouldn’t stress over blog links vs. money page links
• 14:27: Relationship building tips for marketers starting at zero
• 19:20: Personalizing pitches with scale
• 25:21: How to foster relationships outside your specific pitch needs
• 26:51: Determining a good send volume for campaigns
• 31:51: Why you shouldn’t ignore mid-tier, regional or niche publications
• 34:25: How to handle no responses and follow ups
• 40:49: Are press releases dead?
• 47:39: Must-listen We Earn Media episodes and favorite journalism tips

Show Links:

• Tune in to We Earn Media
• The “WSJ” Marketing Problem with Rand Fishkin
• Alan Henry of Wired episode
• Follow Britt on Twitter
• Follow Jackie on Twitter
• Follow Caroline on LinkedIn
• Produced by Cara Brown
• Send us an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 00:41: How to build bottom funnel links through outreach
• 4:12: Moving links from your homepage to a relevant product page
• 4:55: Adding citable elements to your bottom funnel pages
• 6:24: Ideas for blending long form content with landing pages
• 9:15: How to use internal linking in content to your benefit
• 10:42: Can visuals, such as infographics, fit on product pages to encourage links?

Show Links:

• Advanced Link Reclamation and Link Moves by Sarah Hollenbeck
• How to Generate Money Page Links with Garrett French
• Stockx Air Jordan page example
• Embroker startup insurance page example
• Follow Ross on Twitter
• Follow Caroline on LinkedIn
• Produced by Cara Brown
• Send Ross an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 00:22: What ESG stands for and addresses
• 1:42: How “Reimagining Capitalism in a World on Fire” by Rebecca Henderson influenced Siege Media
• 2:36: Using ESG to analyze potential clients
• 3:33: Types of businesses that may not qualify
• 3:57: Why darker industries rely more on agencies
• 6:19: Working for causes = better internal fulfillment
• 6:47: Breaking down the client-agency relationship
• 7:25: Do your research on companies implementing ESG
• 8:47: How to evaluate internal efforts
• 10:24: Identify ESG through positive brand experience–use third-party tools

Show Links:

• Follow Ross on Twitter
• Send us an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 00:21: Julia McCoy’s background, the origin of Express Writers
• 2:37: How to interview new writers
• 5:39: The best process when vetting portfolios
• 8:02: The ideal writing staff split and why industry-specific writers are necessary
• 9:37: What is a typical tempo of your editorial team?
• 10:36: In-house vs. outsourced team structure
• 14:04: How clients split copywriting duties in-house
• 16:02: How much content should I be creating?
• 18:42: Common obstacles when scaling production/li>
• 20:32: Educating clients post-2020
• 21:14: How much SEO knowledge is appropriate for writers and editorial staff?
• 23:09: How crucial are SEO tools?
• 24:50: The importance of on-page brand experience
• 26:37: The state of AI in copywriting
• 28:56: Roadblocks when relying on AI
• 31:53: Copywriting trends to look forward to in 2021

Show Links:

• Follow Julia on Twitter
• Visit Express Writers
• Learn from the Content Hacker Academy
• Follow Caroline on LinkedIn
• Send us an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

Show Notes:

• 00:34: Welcome back, Vince! Siege Media’s Director of Digital PR
• 00:40: GameStop stocks and how to manipulate the stock market
• 1:20: What is digital PR?
• 2:57: Why is “digital PR” trending?
• 4:37: The differences between digital PR, SEO and link building
• 6:01: Viral content vs. brand identity
• 6:28: What are the biggest digital PR mistakes?
• 7:40: What “going viral” means in different industries
• 8:49: How Siege Media combines content marketing and PR
• 9:37: Industries where digital PR is optimal
• 10:27: Calculating link value by website
• 11:57: Dangers of scraper sites in link reporting
• 14:27: The legitimacy of viral content
• 16:50: Going viral within your niche audience
• 17:44: Is this a strategy or one-off?

Show Links:

• Follow Vince on Twitter
• Follow Ross on Twitter
• Send us an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing