Show Notes:

• 00:08: Welcome, Jesse McDonald, Senior Director of SEO at Siege Media
• 00:41: Mike King’s analysis of Google Search’s leaked internal engineering documentation (Read more)
• 02:15: Overall site authority score
• 03:05: The impact of clicks on rankings
• 04:09: Defining Domain Authority
• 04:49: “Font Size of Terms and Links Matters”
• 05:26: The “small personal site” specification
• 08:03: Authors as an explicit ranking feature
• 09:13: Validity and effectiveness of the disavow tool
• 10:27: AI Overviews: Initial observations (Read more)
• 14:25: The traffic impact of AI Overviews by Kevin Indig (Read more)
• 16:58: The future of hreflang (Read more)
• 23:17: Why Google is cracking down on “parasite SEO” (Read more)
• 30:10: Final wrap-up, thoughts, and SEO tips

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