Content Creator Club

Have you been wondering how to grow your audience? Whether you’re getting 50 downloads per episode or 50,000, you’re always going to want more. Podcasters often feel like they’re trying everything in the book and still struggling to grow their audience. But, there’s a tactic you might not yet have tried that can help you grow your audience: nurture the audience you already have instead of just focusing on getting shiny, new listeners. And, make sure you listen to the end of this episode for a special gift!

In this episode, Travis talks about:

How word of mouth is the number one way to get new people listening to your podcast, and if your existing audience is happy they’ll do that for you.

Finding ways to instill a sense of community among your audience.

Passing the mic to your audience by gathering feedback from them so that you can find out what gives them value, and then tailoring your show for their needs.

Showing gratitude by giving bonuses to reward your audience.

Memorable Quotes

“I often times feel like when we want more, we’re not grateful for what we already have.”

“The number one way to get anything is to give other people what they want.”

Links to Resources

The Secret by Rhonda Byrne

KingSumo

Grab your free gift, the Successful Podcast Mindset course, with the coupon code GRATITUDE

Go to https://www.facebook.com/groups/poddecks to join the Podcast Builder Club!

One of the tricky parts of podcasting is finding the right guest to bring onto your show. Booking Agents have been a great way to do this, but they’re often too expensive for most podcasters to afford. Today’s guest, podcaster Alex Sanfilippo, saw this problem happening for many podcasters and came up with a solution to help connect people more easily. His service Podmatch uses AI to match you with your best interview guests!

In this episode, Alex and Travis talk about:

How Podmatch works for you to give you painless interview matching and additionally helps to build community amongst podcasters through resources and events.

How to step away from a competitive mindset and embrace the power of connection, especially through networking.

Awesome book recommendations (see resource links below!).

The best ways to pitch potential guests and mistakes people often make when trying to get a guest.

Podcast interview etiquette, such as setting expectations and how to make your guests comfortable on your show.

Memorable Quotes

“Podmatch is an AI-driven program. It’s going to match you to your most ideal guest or most ideal host. It takes all of the guesswork out of it.”

“Alone we can do so little, but together we can do so much” -Helen Keller

Links to Resources

Podmatch 

Alex’s website: Creating a Brand

Alex’s Podcast: Creating a Brand

Connect with Alex: www.alexsanfilippo.com

Book Recommendations:

-Kai-Fu Lee’s AI Superpowers  

-Kevin Kelly’s 1000 True Fans

Nir Eyal’s Indistractable 

Once you’ve booked the guest of your dreams, download the PodDecks mobile app (Apple and Android) for great interview questions.

The year is coming to a close and we’ve certainly all had a tough one. Hopefully, you’ve learned something about yourself that you can put to use when setting your goals for the new year. Travis remains optimistic that 2021 is going to be a great one! To get ready, he just pulled out a Pod Decks card that reads “make some predictions about things that will happen in your industry in 2021”.

Overwhelm and anxiety are very common, especially among creative people. If you’re finding yourself up against a lot of negative feelings, it’s important to learn how to get out of that negative space so you can be the best version of your creative self.

In this episode, Travis chats with Sherianna Boyle, a podcaster, radio personality, and author, who specializes in processing emotions related to anxiety. Travis and Sherianna discuss:

How to identify Anxiety: Telling the difference between anxiety and stress.

Ways to resolve Anxiety: Emotions come along with anxiety and it’s important to create space to process those emotions.

The Seven Steps to Emotional Detox: Sherianna discusses the process that is the premise for her books and how you can apply it.

The science behind this method: There have been studies that have found real benefit to a lot of the processes discussed, such as meditation and using vibrations.

How Anxiety impacts behavior: Anxiety can negatively impact social interactions.

Reactivity: A different way to think about anxiety and how we tend to manage it in less-than-healthy ways.

Memorable Quotes:

“Your emotions matter. Processing them matters more.”

“That top layer is just what your brain and your nervous system are exposing...you have to get that shovel and dig into the dirt a little deeper to see what’s underneath that feeling.”

“Reactivity is [...] how we make the uncomfortable comfortable.”

“If it’s not love, it’s probably a reaction.”

“If you’re spending all this energy worrying and doubting [...] you’re not opening up your brilliance to creativity”

Links to Resources:

Emotional Detox Podcast and Radio Show

Emotional Detox, book by Sherianna Boyle

Emotional Detox for Anxiety, book by Sherianna BoyleCleanse Gift: Calm Your Mind Meditation

Podcasters are always looking for ways to monetize their podcasts. For a lot of people, this traditionally means finding a sponsor and inserting awkward ad breaks into their podcasts. But there are many ways you can monetize on your own terms, without a sponsor. One great way to do this is by creating a course that can turn into passive income for you for years to come.

In this episode, Travis chats with Molly Ruland, a course-creation expert, who shares:

How to monetize your podcast with a course: She breaks down how to reverse-engineer a course that supports your goals, how to find out what people want to know, and how to hook people into joining.

Her favorite podcasting tools: These include some life-changing book recommendations and using handy websites like Trello and Learndash to create a course portal.

Common mistakes she sees people make when creating their first course: It’s important to find a balance of doing your due diligence to create a course that your audience will actually want to take, but not getting paralyzed by perfectionism.

Memorable Quotes:

"Monetizing through your own course is similar to investing in your audience as opposed to creating your business off the back of another business"

“You have specific knowledge that people ask you about all the time. Why not turn that into something that can make you money?”

“Don’t let perfect be the enemy of good”

Links to resources:

Go to https://www.heartcastmedia.com/ to schedule a call with guest Molly Ruland who can help you build a course for your podcast.

Go to https://www.facebook.com/groups/poddecks to join the Podcast Builder Club!

Go to https://www.poddecks.com/ to give your interviews a unique twist!

The end of the year is always a good time to reflect on the past year, figure out what worked for you and what didn’t, and decide how you can improve yourself in the New Year. While people traditionally do this for their personal life, finances, and fitness goals, as a podcaster, it’s essential for you to take advantage of this time to reflect and set goals to enhance your show!

In this episode, Travis shares 5 things you can improve in your podcast for 2021:

Audio: Poor audio quality and awkward intros and outros can send your audience to other podcasts.

Analytics: While it’s not good to obsess about analytics weekly, it’s important at the end of the year to assess overall patterns.

System: Creating a step-by-step workflow for podcast production can help save you time and allow you to delegate tasks.

Scheduling: You can optimize your process for getting people on your show by streamlining the booking process and having them provide the information you need at the same time.

Plan out the First Quarter: Make one solid actionable goal and a detailed plan for how to achieve it to start your year off right.

Memorable Quotes:

“I think of podcast episodes as little soldiers. They’re out there working for me all the time.”

Links to resources:

Go to https://www.facebook.com/groups/poddecks to join the Podcast Builder Club!

Go to https://www.poddecks.com/ to give your interviews a unique twist!

If you want to be a successful podcaster, one of the best ways is to learn from someone who’s already done it. Travis has launched over 100 podcasts with a combined 2 million downloads and wants to share what he’s learned to help you create the podcast of your dreams!

In this episode, Travis shares…

His extensive audio and editing background and podcast experience

The power of podcasting and where it can lead if you stay consistent

What it means to find your voice and find what works for you

His promise to be transparent and help grow your audience

More details about PodcastBuddy, Pod Decks, and the Podcast Builders Club

Memorable Quotes:

“I’ve been editing podcasts for the last 8 years for coaches, entrepreneurs, authors, and all kinds of different podcasters.”

“My passion is to help people find their voice, grow their audience, and live the life of your dreams.”

“Whatever you do, keep going, keep creating, keep podcasting...consistency wins...and I believe in you. Your story is unlike anybody else’s, so keep going!”

Links to resources:

Go to https://www.podcastbuddy.co to launch your podcast today!

Go to https://www.facebook.com/groups/poddecks to join the Podcast Builders Club!

Go to https://www.poddecks.com/ to give your interviews a unique twist!

Starbucks didn’t become a mega company overnight and your podcast audience won’t grow overnight, either. However, just like the brains behind Starbucks realized people want the same cup of coffee wherever they go, you too have the power to create an experience your listeners will want again and again. Check out why your podcast needs a system and how to build one, how to focus on the craft of your business, and why you need to build a community!

In this episode, Travis shares…

Your system: Create your own system to improve your consistency and efficiency as a podcaster

Your craft: Put extra effort into one or two aspects of your podcast to reflect your passion

Your community: Offer people a place to feel part of something meaningful

Memorable Quotes:

“Having a system is going to allow you to be consistent, release more episodes, and have a better life balance as a podcaster.”

“When we’re making things, having that passion to go a little bit deeper in every aspect of it, will really make a huge difference.”

“By offering people a place to have a community with, they’re going to biologically want to be a part of something, so make yourself a community.”

Links to resources:

Onward by Howard Schultz

Go to https://www.facebook.com/groups/poddecks to join the Podcast Builder Club!Go to https://www.poddecks.com/ to give your interviews a unique twist!

Change can be scary but sometimes it’s necessary to shift your approach to get the engagement you want. If you’re wondering if your podcast needs a new name or rebranding, learn how to leverage audience feedback and pump up your listeners for your show’s exciting new path! In this episode, Travis shares…

Reasons to consider renaming your podcast

How to be transparent with your audience about your rebranding process

The power of sharing your excitement about change with your audience

Suggestions for incorporating trending topics in your show

The value in sharing your vulnerability and your authenticity

Tools for simplifying the rebranding process and advice for engaging your audience

Memorable Quotes:

“The idea here is more people will find you with this new name...you just have to share your excitement about it and get your audience excited about it.”

“What most audiences want that they never get is a peak behind the curtain.”

“People want to not only empathize with you but align with you...people want to go along with you.”

“Don’t ever settle for good enough—be stoked about it!”

Links to resources:

Radar One Podcast

Canva

Go to https://www.facebook.com/groups/poddecks to join the Podcast Posse!

Go to https://www.poddecks.com/ to give your interviews a unique twist!

If you’ve ever heard the saying “without darkness there is no light”, the same is true for success and failure—you have to experience both to know if you’re growing and heading in the right direction. Learn how to take the highs and the lows of podcasting in stride and create the community you want by doing what you love most!

In this episode, Travis shares…

Common pitfalls of having self-doubt

Reframing your experiences to find success

Defining what success and failure look like for you

Advice to mimic what works for others to find what works for you

3 Ways to grow your community: Name it, Social Media, Mini Content

Why failure is necessary to have success

Why you should always start by asking for money

Memorable Quotes:

“You should make the thing you want to listen to.”

“How would you ever learn anything without ever messing it up?”

Links to resources:

Perfect Package Podcast

Perfect Package Patreon

Go to https://www.facebook.com/groups/poddecks to join the Podcast Posse!

Go to https://www.poddecks.com/ to give your interviews a unique twist!