Content Creator Club

Did you get all worked up about promoting your latest episode?

This episode is all about building a library of content for your future listeners to binge on.

Netflix isn't always focused on what's new. They have amassed a library of content for you to enjoy. Podcasters should be more focused on building their library than getting the latest episode promoted to death.

Are you only focused on the latest episode?

Can you shift your mindset to building a library for your audience to binge?

Create, release, and add the library of episodes. It's that easy.

Don't stress over the latest release. Focus on getting the right listener into your world and into your own library of content!

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Ready to take your podcast to the next level? Listen in as Travis shares valuable strategies to leverage Facebook groups, Live videos, and your network to increase your audience and your income!

In this episode, Travis shares…

The importance of knowing your ideal audience number and ideal audience avatar

Advice for what not to do when creating an online course

Why you should pick one social media platform for Live videos

Different ways to amp up your value and multiply your audience using Facebook Groups

The power of asking your audience to share your podcast

Strategy for repurposing clips of Live videos to grow your audience and build content

Options to turn your free podcast into an income stream by tapping into your network

Memorable Quotes:

“Don’t ever make a course until you’ve got people that say that’s something I want.”

“Typically, word of mouth is the number one way we find out about podcasts.”

“You should be able to find 3 little ear nuggets out of every Live you do. Clip them out and put them out on your favorite platforms.”

“The reciprocity is important because it’s going to inspire you and help you continue to do something you love.”

Links to resources:

The Rookie and The Vet Podcast

David Hanscom

Podcaster’s Kit 2020

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I hate when I get labeled an expert. Expert or Guru seems like the end of the line. Someone who stopped learning at the top of their game to teach others.

I'm simply testing and sharing what works with podcasters. Period.

Will I ever stop testing? No.

Will I ever stop sharing? Nope.

You can count on me to not go GURU on you.

What the heck do I call myself?

DM me @poddecks

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Growing your podcast audience can take time and it’s tricky to know what causes your downloads to skyrocket or stay at the same number. Thankfully, Travis has 5 easy ways to test your show to get the growth you want!

In this episode, Travis shares the 5 Things to Test on Your Podcast:

Length of Show: Ask your audience what they prefer

Format of Show: Experiment changing from solocast to interviews or vice versa

Posts on Social Media: Try out audiograms, videos, ear nuggets, behind the scenes pics

Titles: Use questions, juicy hooks, and phrases that’ll make your audience click your title

Video: Incorporate video in your podcast so your audience can consume your podcast in different ways

Memorable Quotes:

“We want to constantly be optimizing but don’t test everything all at once.”

“It’s super fun to know people want to know more about who’s behind the mic and not just how they can improve on the mic.”

Links to resources:

ShurePlus MOTIV App

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Try out the new Pod Decks App on iOS!

If time is money, how much are you truly spending on your podcast? Who is mentoring you? Is anyone mentoring you? Before you spend another penny or minute on your podcast, learn why you must start treating your podcast like a business and why should invest not just in your show, but in yourself, too!

In this episode, Travis shares…

How starting a podcast is similar to starting a business

Limiting beliefs that keep podcasters from investing in themselves

Why taking a loss now can pay off in the future

The difference between spending money and investing money

The benefits of investing in yourself

Details about the Podcast Builder Club

Memorable Quotes:

“If you’re intending on having a successful podcast at some point in time, it needs to make you money.”

“Money doesn’t even exist. Money is like time and we choose where we spend it.”

“Look at the podcasts you love. Do you think they’ve invested in themselves?”

“If you do the same things, you’re going to get the same results.”

“Lifelong learners are going to be the ones you see at the top of the food chain.”

Links to resources:

SounderFM

Squadcast

Joe Rogan

Serial

Podcast Builder Club

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Millions of podcasts share new episodes daily and make podcasting look so easy! But the truth is, every show has its own challenges and podcasting requires a lot of time, energy, mistakes, and a mindset to keep going. Check out Travis’ top 12 list of what he wished he knew before he started podcasting!

In this episode, Travis shares…

Your first 25 episodes are a time to fail and learn: Keep going

Grow your podcast network: Be a guest and collaborate with other podcasters

Look for accessible guests that will truly benefit your audience

Get the right mic!

Learn how to create the best recording environment with what you have

Hire a podcast editor so you can focus on content

Use a pre-recording checklist for every episode

Don’t pay attention to your download numbers

Be ready to do the work, find the right system, and check your podcast mindset

Share show notes for each episode to increase your SEO

Don’t make episodes longer than they need to be

Focus on providing entertainment, community, and value vs. landing a sponsor or monetizing your podcast

Memorable Quotes:

“One of the best ways to learn is to try and fail.”

“Use your time to focus on creating great content.”

“It does matter if certain episodes get way more engagement, way more downloads, way more shares than others...you can really optimize your content through feedback from your audience.”

“A little bit of notes goes a long way.”

“If you make something that you want to listen to, without a doubt, other people will want to listen to it, too.”

Links to resources:

Go to https://www.facebook.com/groups/poddecks to join the Podcast Posse!

Go to https://www.poddecks.com/ to give your interviews a unique twist!

When’s the last time you thought about the goals you have for your podcast? If you haven’t thought about your podcast goals recently or if you’re unsure what podcast goals you need, take a moment to figure out where you want your podcast to go. Then learn all about how setting smart goals for your podcast will help get you there!

In this episode, Travis shares…

Why setting goals can give you a vision for the road ahead

Jack Canfield’s theory about S.M.A.R.T. Goals

Specific: clear and defined, precise, detailed, and capable of answering questions

Measurable: dates, exact financial numbers, steps

Attainable: achievable, able to accomplish within your skillset and timeframe

Relevant: realistic and aligned with your purpose

Time-bound: target date, adjustable deadline

Why you must decide what you want when setting goals

5 Goals Travis has for the rest of 2020

Why October is the perfect time to start working on your New Year’s resolutions

Memorable Quotes:

“Without clear goals, I have no idea what direction I’m heading with my podcast, my business, or even with my life.”

“By setting goals, you’re not going to sabotage yourself.”

“What do you want to happen in the next 3 months?”

Links to resources:

Jack Canfield---Success Principles

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In this episode I'll share three ways to start making money TODAY without needing a sponsor. You'll learn how to use podcasting to your advantage, make money while you sleep, set up multiple streams of income, and actually support your dreams.

SEO (search engine optimization) and discovery might sound like something you have to pay big bucks for in order to grow your podcast and audience—but what if it wasn’t? Kal Amin and Dan Daugherty, creators of Sounder.fm, join Travis to share why they’re on a mission to usher in a new way for podcasters to connect with creators, designers, and their ideal audience without the high cost or limited reach of other platforms!

In this episode, Travis, Kal, and Dan discuss…

How the growth of the podcasting industry in 2020 is just like the growth of the web in the late 90’s—early 2000’s

Sounder’s mission to make podcasting more accessible

Sounder’s innovative approach to search optimization and audio SEO

Kal and Dan’s motivation for their user experience design

How to rank your podcast in Google

Why Kal and Dan’s decided to launch their own podcast

Sounder’s goals to make monetization easier for podcasters—with or without advertising

Q & A with Kal and Dan

Memorable Quotes:

“Just like everyone had a blog—every business had a blog, every person and every business will also have a podcast.”

“...this idea of stream audio search is finding that specific topic, phrase, keyword, whatever it may be, what you're looking for...and retrieving the information and then going back to your doing what you were doing, so we think it's going to be a pretty big shift.”

“When people are able to find the topics that they're interested in, and start to consume you quicker, and you're saving people time, they're more likely to discover you and fall in love with you.”

Links to resources:

Sounder.fm

The Big Exit Podcast

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If your podcast mindset has ever shifted from optimistic to overwhelmed, you’re not alone! Learn Travis’ top 3 tips for cultivating a PMA: Positive Mental Attitude, so you can focus on your podcast one step at a time, without worrying about others or overthinking everything along the way!

In this episode, Travis shares …

Tip 1—Avoid the Comparison Trap: Steal like an artist instead! Apply what works; let go of what doesn’t!

Tip 2—Opt out of Overthinking: It’s either a hell yes or no!

Tip 3—Tap into the Compound Effect: Do just one thing every day toward your goal and watch your results grow.

Top tools to improve your podcast mindset

Memorable Quotes:

“Comparison is the thief of joy.”

“Next time you start thinking about any decision you’re going to make...it’s either a hell yes or a NO. If you apply that thought process...it’s going to save you hours, maybe years of your life, of spending time overthinking...”

“I’m going to do one single little thing every day—I’m not going to do it all today. Rome wasn’t built in a day and my podcast empire isn’t going to be either.”

“I’m going to have more fun podcasting, I’m not going to overwhelm myself.”

Links to resources:

Anything You Want by Derek Sivers

Pod Decks—Episode Deck

Interview Secrets Course

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