In this episode, we sit down with Myles McCutcheon, Director of Content for the Vancouver Canucks, to explore the fascinating parallels between professional sports and the outdoor industry. Myles shares insights on audience engagement, the importance of authenticity, and how sports teams operate like content powerhouses. We discuss the differences in content strategy, the role of athletes versus creators, and what the outdoor world can learn from sports teams' storytelling approaches. If you're looking to refine your brand’s content strategy, this episode is packed with valuable takeaways.

Key Topics:

• Real-time storytelling during live sports games vs. content creation timelines in the outdoor world.
• Balancing evergreen vs. timely content and understanding where each adds value.
• The evolving roles of athletes and creators as key storytellers and ambassadors.
• How budget allocation and social impact initiatives differ between industries.
• The power of emotional storytelling to build human connections and drive audience loyalty

This podcast is produced by Port Side Productions. We are a production company that works with outdoor brands to create effective and emotional videos. To date, we’ve made feature documentaries, video podcasts, product videos, and commercials. The thing that unifies us is our unwavering goal to help brands make effective videos driven by emotion and backed by strategy.

 

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