https://www.youtube.com/watch?v=wjn9RKUxCwE

Content marketing is a powerful tool to reach your future customers before they choose to do business with you. We brought Maggie Patterson on our podcast because she specializes in making content marketing simple.If you’ve been in business for 20 years or 15 minutes, you’ve realized that one of the primary levers of success is having customers.With people to see, you can find out what works best, make money, fine-tune, and scale.But without them, you’re dying a slow and painful death that eventually takes you out of business.

So how do you attract and convert happy clients quickly, simply, and sustainably?  For many businesses, it starts with building a relationship with potential clients before they buy from you through content marketing.

Where Investing in Your Business Fits into the Cash Flow System

We love Entrepreneurship.  Business owners emphasize and focus on cash flow over accumulation.

In the Cash Flow System, you first increase cash flow by keeping more of the money you make.  Then you protect your money.  Finally, you increase and make more.

Entrepreneurship is part of Investing in stage 3.  Building a cash-flowing asset portfolio of real estate and business accelerates time and money freedom.

Why Content Marketing?

We want to help you build a life and business you love.  One way we do that is to give you tools and resources to help you scale into a self-sustaining business.  Sometimes, those resources are outside our area of expertise.

Wherever you are now on the spectrum from a solo operation where all business depends on you, to having a team working from their unique abilities to support you, you have the opportunity to grow.

You may be in real estate, the medical profession, a law practice, construction or consulting.  Regardless, you can provide education-based content to attract, nurture, and convert strangers into satisfied, happy clients.

Through content, you can meet your potential clients where they are.  When you answer their questions, you establish yourself as the solution for when they’re ready to make a purchase decision. It gives them the ability to get to know you, find out if they like you, and decide whether to work with you.

Clearing the Content Marketing Hurdles

If you’re providing educational content at any level to potential clients, you may be familiar with funnels, traffic, conversion, and ads.  You may be using or desire to provide education through your website, emails, your LinkedIn profile, articles, blogs, video, podcasting, books, or landing pages.

All of this communication requires words that you write or speak, and that your potential customers receive.

Your goal is to use those words create a congruent story.  In doing so, you want to convert someone who doesn’t know you at all into a paying client.

Once you decide to create content, it’s easy to become overwhelmed.

Messaging takes time to create.  It needs to be congruent.  It must answer the questions that are top of mind to your potential clients.  And it requires technology to support the moving parts.