Dave Feinleib has been at the forefront of content and commerce throughout the last decade of the digital shelf, and he is now pouring that knowledge and experience into a new venture focused on the next great unlock for commerce which, it will not surprise you, is AI. At ItsRapid.ai, his new technology and wisdom on the process and people side of content creation and optimization is powering the AI “test and learn to production” timeline for some of the world’s largest brands. Dave joins the podcast to bring that timeline and its lessons and benefits to life.