If you've ever had a personal assistant, then you understand what this does to your purchasing process—all the pre-purchase research, placing an order, and even making the payment is done with support. Well, conversational commerce is heading in that direction. It's a kind of virtual assistant" that can help guide you through the purchasing process. It can give you information on products, and brands, compare prices, etc. But is it there yet with its functionality, or is it just a next general messaging app today? Also, who is using it? We know large enterprises and brands are, but is it user-friendly enough for SMBs? In this episode we explore the emerging trends in conversation commerce.