Welcome to Part 4 of our YouTube University series for builders!In this episode of Conversations That Convert, Rick Storlie and Daiana reveal how to use short, strategic videos to attract, capture, and convert high-quality leads — even before they pick up the phone to call you.Whether you're a home builder, remodeler, or home improvement professional, you'll learn:✅ The 3 stages every lead goes through before hiring a builder✅ Why most builders lose leads during research and how to fix it✅ How to give prospects an “offer they can’t refuse” — using VIDEO✅ Tips for showcasing design ideas, pricing, and builder selection without sales pressure✅ How to reduce barriers and build trust before a single conversation

🏠 Are you a custom home builder or remodeler struggling to grow in 2025? You’re not alone—and the numbers don’t lie.In this video, we break down 7 powerful insights from the Association of Professional Builders’ 2025 industry report, based on data from 2,200+ builders worldwide. Learn exactly what separates the high-profit, systemized companies from those stuck in survival mode.🔍 You’ll discover:Why systemized builders are hitting 10%+ net marginsHow charging for quotes boosts trust & profitabilityThe hidden cost of “doing favors” for friends & familyWhy most builders’ financials are dead wrongAnd how content & planning drive real growth📚 Subscribe for more builder-specific strategies!

Your most powerful marketing tool isn’t a fancy CRM or paid ads — it’s your happy customers.

In this 1-hour masterclass, Rick and guest Karen Walshe from Go Recruit reveal how remodelers can tap into the stories, reviews, and referrals of past clients to consistently close more deals and grow their reputation — without spending extra money on ads.

🧰 What You’ll Learn:

• How to turn project stories into case studies that sell
  

• The right way (and time) to ask for reviews and referrals
  

• Tools that automate follow-up and reward your clients
  

• The “Proof Over Pitch” method that builds instant trust
  

• How to work reviews into your sales presentations
  

🎥 How Builders Can Attract High-Quality Leads Using Video | YouTube University for Builders Welcome back to Conversations That Convert! In this episode, Rick and Daiana explore how builders, remodelers, and home improvement pros can leverage video marketing to attract, capture, and convert more high-quality leads. This is Part 3 of our YouTube University for Builders series, and today we’re diving deep into how to use video to draw in potential clients before they ever fill out a form.👷‍♂️ What you'll learn:The 4-part storytelling formula that builds emotional engagement and trustThe top 3 problems your leads are trying to solve (and how to address them with video)Why short, 30-60 second videos work best for SEO and engagementThe role of YouTube and social media for lead generation and awarenessHow to repurpose one video across multiple platforms like Instagram, Facebook, and your website📌 Whether you're a custom home builder or a remodeling contractor, this episode is packed with practical strategies to boost your online visibility, build trust with prospects, and generate better leads without spending a dime on ads.🔔 Don’t forget to subscribe and hit the bell so you never miss an episode!📚 Watch all Conversation that Convert podcasts here: https://www.youtube.com/playlist?list=PLKlDW9Nu71_IjlKjFT5Ym99GGtGjyDHBq🌐 Learn more at https://builderleadconverter.com📲 Follow us on social: Instagram: https://www.instagram.com/builderleadconverter/ Facebook: https://www.facebook.com/BuilderLeadConverter LinkedIn : https://www.linkedin.com/company/builderleadconverter#BuildersMarketing #VideoMarketing #LeadGeneration #Remodelers #HomeBuilders #YouTubeMarketing #BuilderLeadConverter #ConversationsThatConvert

In this episode of Conversations That Convert, Rick and Daiana dive into the power of video for home builders and remodelers.You'll discover the power of video and why is a builder’s best friend and they will reveal how you can build emotional connections with your audience, showcase your projects, and establish yourself as a local authority in your market. Video has become an essential tool for marketing your construction services, with platforms like YouTube, Instagram and TikTok making it easier than ever to reach your audience. 📹 What you'll learn in this episode:👉The power of video: combining spoken word, tone, and body language👉How video creates emotional connections and helps clients visualize their dream homes👉The best way to use video to communicate your value and services👉Why video should be an essential part of your lead generation strategyDon’t miss this episode if you want to learn how to harness the power of video and become the go-to expert for homeowners and clients in your area!👷‍♂️ Ready to integrate video into your business strategy? Schedule a strategy call with us to learn how we can help you leverage video for maximum impact.

Are you a homebuilder or remodeler thinking about running ads to generate leads? In this episode of Conversations That Convert, Rick and Daiana reveal why paid ads should be your last resort—not your first move.🔍 You’ll learn: ✅ The essential groundwork every builder must lay before advertising ✅ How to build a strong referral pipeline (B2C & B2B) ✅ Why SEO and organic traffic are your best lead sources 🚫 Which ad platforms to avoid (looking at you, Angi & Houzz) 👍 What actually works when you're truly ad-ready ⚠️ The hidden challenges of running paid campaigns in the building industry💡 Whether you're just getting started or looking to improve your lead quality, this episode helps you invest your marketing budget where it actually pays off.

In this episode, we reveal essential steps every construction business owner needs to shift from day-to-day operator to strategic owner — and start building a truly profitable company.No matter where you're at — just getting started or already running a multi-million dollar business — these steps will help you stop the money leaks, tighten up your operations, and scale with confidence.Here’s what you’ll learn: ✅ How to increase project revenue without changing job costs ✅ How to understand and lower your monthly breakeven point ✅ How to reduce overhead with streamlined, system-driven operations ✅ How to lower job costs through smarter purchasing and better efficiencyThese aren't just theories — they're battle-tested strategies that have helped contractors go from low profit margins to consistent, sustainable growth. 🔔 Don’t forget to like, subscribe, and share with a fellow builder who needs to hear this!

In this episode of Conversations That Convert, Rick is joined by Matt Santagata from Locorum to explore how builders and remodelers can use gift cards as a powerful tool in their referral marketing strategy. From pre-appointment outreach to post-sale appreciation, Locorum’s platform makes it easy for businesses to incentivize clients, employees, and trade partners — all while boosting their reputation.

What you'll learn in this episode: ✔️ How gift cards can be used at different touchpoints in the customer journey, from pre-appointment to post-sale ✔️ The key to using gift cards to encourage repeat business and referrals ✔️ How Locorum’s platform supports reputation-building through review incentives ✔️ Real-life examples of how builders use gift cards to build loyal relationships with clients and partners ✔️ Innovative strategies like the "Neighborhood Pass" approach for turning happy clients into brand ambassadors ✔️ How to incorporate gift and reward cards into your employee appreciation programs

Whether you’re looking to enhance your referral process, improve client satisfaction, or get more reviews, this episode is packed with actionable strategies for builders and remodelers.

Welcome back to Conversations That Convert! In this third installment of our Wanting More and Better Leads series, Rick and Daiana dive into how to attract high-quality, organic leads in your local market—people who are already searching for your remodeling, home building, or home improvement services.

📌 In this episode:

• What are inbound vs. outbound leads?

• Why organic search traffic converts better than paid ads

• How trust and authority work in SEO

• What makes leads truly valuable (hint: it’s not just clicks!)

• Why organic search results are harder to earn—but worth the effort

• The difference between white hat, gray hat, and black hat SEO—and why choosing the right firm matters

  
  

👷‍♂️ Whether you're a remodeler, custom builder, or contractor, understanding how to show up in your market without relying solely on ads is critical in today’s environment.

🔥 Want to pick and choose your clients and build a backlog of 6–12 months of work? Let us show you how to build your inbound strategy the right way.

👉 Schedule your call today and learn how Builder Lead Converter can help you attract, capture, and convert more of the right leads.

🚀 Want to generate more high-quality leads without running ads? In this episode of Conversations That Convert, Rick and Daiana reveal the #1 overlooked strategy to revive cold and aging leads—without spending a dime on ads!

🔎 What You’ll Learn: ✅ What are cold and aging leads—and why they’re a goldmine for your business ✅ How to stay top of mind with potential clients (TOMA strategy) ✅ The power of design, pricing, and location in nurturing leads ✅ Proven reactivation strategies to get leads back in the pipeline ✅ The #1 event strategy to drive immediate lead engagement

💡 Stop wasting money on ineffective ads and start converting the leads you already have!