Get ready for a dynamic episode of Forbes Factor, where creativity meets conversions in an insightful conversation featuring two marketing powerhouses, Chris Dayley and Robert Rose. Join us as we delve into the fascinating intersection of psychology, strategy, and success. Chris Dayley, a digital marketing entrepreneur and neuromarketer, takes us on a journey through the psychology of online shopping. Discover what influences our decisions to buy and the factors that can either drive or deter online purchases. With expertise honed through psychology-based testing and analytics, Chris shares how businesses can enhance their website experiences to boost conversions and customer satisfaction. In the same breath, Robert Rose, an author, consultant, and marketing strategy expert, navigates the evolving landscape of marketing strategy. With over 25 years of experience, Robert has helped some of the world's biggest brands tell their stories more effectively. Today, he sheds light on a monumental shift in the business world: how companies, from solopreneurs to corporate giants, are becoming media companies. In the era of AI, automation, and social media disruption, Robert explores how businesses are crafting their narratives and capturing audiences through owned media strategies while balancing traditional product and service marketing. Tune in to gain unparalleled insights from Chris and Robert as they explore the delicate balance between creativity and conversions. From the psychology that drives online decisions to the seismic shifts in modern marketing, this episode offers a captivating blend of expertise that's set to reshape the way you approach your business strategies. Join Forbes Riley and her esteemed guests for an episode that promises to inspire, educate, and elevate your marketing game.