Convo By Design®

The Future of Innovation and Adaptive Reuse The episode wrapped up with a look at future innovations, including the potential for prefabricated and modular homes to address housing needs. The idea of "adaptive reuse," moving and repurposing existing functional structures instead of demolishing them, was also discussed as a potentially more sustainable way forward for the industry, reflecting a broader trend toward more conscious and resourceful building practices.

A former media executive trades corporate strategy for interior design, only to discover the same rules still apply. In a rapidly evolving industry shaped by AI, rising client expectations, and economic pressure, design has become as much about systems as it is about style. This conversation reveals how one designer is navigating that shift by treating every project like a campaign with outcomes that extend far beyond aesthetics. A conversation about reinvention, material intelligence, and why the most effective designers today think in terms of ROI, storytelling, and client experience.

Integrating Sustainability in Heritage Design. Despite rigid preservation laws, the industry is gradually seeing a shift towards allowing sustainable upgrades, such as double glazing and improved insulation, provided they are sympathetic to the original design. Nick noted that older structures, with their thick stone walls and natural thermal performance, often offer inherent sustainability advantages over modern, thinner-walled builds. Modern Kitchen Functionality in Historic Spaces The pandemic has redefined the kitchen as a central social and functional hub, requiring more sophisticated appliance suites and technology. Adapting these modern requirements to historic layouts often involves creative solutions like building internal partitions to accommodate new plumbing and infrastructure without damaging the original building fabric. Applicable Elements

In January, you heard from Rebecca MacDonald and Kyle Basilius, principals at Parkin Architects, …Parkin is a Canadian, employee-owned, award-winning architectural practice with roots dating back to the 1940s. Founded and established in Toronto, expanded to Ottawa, and Vancouver, the firm specializes in designing purposeful, beautiful, and functional buildings. Our commitment to collaboration has earned us a reputation for excellence, bringing clients’ visions to life through thoughtful, impactful design. With a focus on social impact, we take pride in creating spaces that are accessible, inclusive, and welcoming to all. Not my words, theirs.

In this conversation with the principals of Tim Barber Architects, the discussion explores how architecture has evolved since 2020. The pandemic fundamentally changed how people live in their homes, forcing architects to rethink everything from spatial organization and material choices to health, resilience, and long-term adaptability.

The architects describe a profession balancing client desires, environmental realities, and community responsibility. Topics include aging in place, the shift away from open floor plans, rebuilding after wildfire loss, and the growing role of resilience and sustainability in residential design.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

The conversation also examines larger systemic issues—from the housing crisis and the loss of architectural criticism to concerns about deregulating the architectural profession and the future pipeline of architects. Ultimately, the discussion reveals architecture as both a creative discipline and a civic responsibility.

Tim Barber, Kelly Becker, David Stone, Ari Engleman, Katie Peterson-Hesketh

Post-Pandemic Spatial Design

Homes are now workplaces, classrooms, and wellness environments. Architects are designing more flexible, compartmentalized spaces rather than large open rooms.

The Reassessment of the Open Floor Plan

Open layouts are losing popularity as homeowners seek acoustic separation, privacy, and spatial hierarchy.

Healthy Homes

Clients increasingly ask about air quality, non-toxic materials, EMF concerns, and overall wellness in the built environment.

Aging in Place & Multigenerational Living

Homes are being designed for lifelong occupancy, with elevators, adaptable bathrooms, and secondary primary suites.

Housing Crisis Misconceptions

The problem is not a lack of housing overall but a shortage of affordable, well-located housing.

Sustainability Through Longevity

The most sustainable building is the one that already exists. Adaptive reuse and generational homes are key strategies.

Fire Resilience and Climate Adaptation

Wildfire rebuild projects are forcing architects to rethink materials, structural resilience, and building codes.

“Performance Spending”

Homeowners must choose between visible luxury and invisible resilience investments.

Architects as Client Advocates

Architects frequently guide clients away from poor decisions through education and alternatives rather than simply saying “no.”

Material Uncertainty and Construction Cost Volatility

Rapid cost changes and new materials create challenges for planning and specification.

Professional Deregulation Concerns

Removing architectural licensing protections could threaten safety, quality, and professional standards.

Education and Knowledge Sharing

The firm runs an internal “university” model to continuously train staff and share knowledge.

Loss of Architectural Criticism

The disappearance of critics and serious architectural journalism has created a cultural vacuum in evaluating design.

Adaptive Reuse and Density

Office conversions and moderate urban density may become major architectural trends.

Future of Residential Design

Homes may become smaller but more sophisticated—prioritizing performance, durability, and resilience.

Architect Ben Kasdan  and I explore the ethos of design, the importance of “innovation through experience,” and why architecture should be viewed as a living organism rather than a machine.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

Innovation vs. Practicality: The discussion begins with the idea of innovative design, citing Frank Gehry’s Walt Disney Concert Hall. While the building faced initial criticism for a “glare” issue from its steel facade, its true innovation lies in the acoustic experience and its purpose as a “living room for the city”.

Architecture as an Organism: Challenging Le Corbusier’s famous “machine for living” concept, Ben suggests that buildings are more like living organisms that must be nurtured, maintained, and allowed to evolve.

The “Ideas” Lab: Ben’s firm, KTGY, operates a dedicated R&D studio that explores “outside the lane” concepts—like 3D-printed modular housing and solutions for homelessness—without the immediate constraints of budgets or specific client demands.

Designing for the Inhabitants: A significant portion of the work focuses on student and senior housing. Ben emphasizes that while these spaces are often transient, they must be designed to support the mental, physical, and intellectual well-being of the people living there.

Architectural “Grafting”: Instead of the common practice of demolition, the conversation touches on the value of “grafting” or repurposing older structures, preserving their emotional and historical significance while adapting them for new use.

KTGY Architecture + Planning: The firm where Ben Kasdan is a principal, known for its diverse housing typologies. KTGY Website

Walt Disney Concert Hall: Referenced as a prime example of experience-driven innovation in Los Angeles. LA Phil – Walt Disney Concert Hall

The Broad: Mentioned in the context of downtown LA’s architectural landscape and public perception. The Broad Museum

Frank Lloyd Wright’s Price Tower: Discussed as a structure that, while visually extraordinary, struggled with functional longevity. Price Tower Arts Center

Marin County Civic Center: Cited as an early inspiration for Ben, showcasing how a building’s unique form can evoke a powerful emotional response. Marin County Civic Center

Every now and then, I like to hop into the wayback machine and share a fresh listen to conversations that influenced our current times. The one you are going to register to today was recorded live in 2014 from DIEM, Design Intersects Everything Made symposium presented by the West Hollywood Design District featuring Frances Anderton, then with KCRW ad Jeff Denby, co-founder and then with Pact. A clothing brand you will be hearing more about. 

The following conversation was focused on values based capitalism, an economic model with which places value on profit generation that also generates positive social impact.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

As you listen to this chat between Frances and Jeff, you might notice the “feel-good” vibes and high ideals that come from a focus on values based consumerism patterns. Buy well-made products that come from sustainably based materials and made by people who are valued to those producing the products and then by those who buy the product. At the time of this recording, this idea was catching on and even now, companies that have a value-system connected directly to products speak openly about the social capital being generated. I would argue we hear far less now because sustainability has been linked politically to DEI, and there is a group of people who see that has more of a social ill, than a societal benefit. I’m not here to change any minds, only share different perspectives. And this is one worth sharing with the hope that it will make a return, not just in fashion or consumer packaged goods, but in the home decor and architectural materials sectors.

Consumer Awareness Evolution

How Whole Foods and the food industry educated consumers about product origins.

Extension of that curiosity to body care and apparel: understanding what goes on the skin and into daily wear.

The role of design in making sustainable products attractive and desirable.

Philanthropy and Social Impact

Early collaborations with nonprofits through limited-edition collections and direct aid.

Shift toward improving the lives of workers within the supply chain.

Emphasis on economic, environmental, and social impact as part of the business model.

Challenges of Domestic Manufacturing

Difficulties of reviving large-scale apparel production domestically, including labor costs, fractured supply chains, and compliance issues.

Comparison with global supply chains and the decision to work where systems already exist.

Insights from attempts at localized production and the challenges of sustainable sourcing.

Product Expansion and Market Strategy

Focus on apparel basics for the emerging generation of socially conscious consumers.

Building a generational brand by appealing to evolving values.

Commitment to price accessibility while maintaining sustainability and ethical production.

Supply Chain Ethics and Certification

Working exclusively with certified factories and farms to ensure fair labor practices.

Ensuring worker protections and representation, including female supervisors.

Direct engagement with farmers and supply chain partners to secure market access and stability.

Sustainability and Waste Management

Recycling factory scraps and leftover materials into new products.

Finding secondary uses for garment remnants, including mattress filling.

Factories incentivized to reduce waste as part of both economic and environmental sustainability.

Consumer Education and Transparency

Educating customers about the human and environmental story behind clothing.

Leveraging social media, coalition branding, and events to communicate supply chain practices.

Positioning Pact as a non-toxic apparel brand with safe-for-skin products.

Research and Industry Collaboration

Participation in textile and sustainability coalitions with like-minded brands.

Supporting the growth of organic cotton farming and sustainable supply chains.

Promoting transparency in manufacturing practices and educating the public on chemical exposure in conventional apparel.

Ethical apparel requires intentional design, transparent supply chains, and collaboration across the industry.

Consumers increasingly demand products that are safe, well-designed, and socially responsible.

Philanthropy is most effective when integrated into the core business, benefiting both workers and communities.

Scaling sustainability in mass-market apparel is challenging but possible with careful planning, partnerships, and public education.

Conscious Basics: How Textiles Can Be Ethical, Sustainable, and Stylish

In an era when consumers increasingly demand transparency and ethical responsibility, Pact is reshaping the apparel industry by marrying sustainability, social impact, and thoughtful design. Co-founder Jeff Denby spoke with Frances Anderton in 2014 about the philosophy behind the brand, tracing a journey from organic cotton farms in India to certified factories in Turkey, all with the goal of delivering high-quality, accessible clothing that respects both people and the planet.

Denby notes that consumer awareness has evolved in stages. Shoppers first became curious about food origins, learning that groceries come from farms, not just shelves. This consciousness extended to body care products, as people began asking what they were putting on their skin. Apparel is the next frontier. “People want to know what they’re wearing every day,” Denby explains. “They want products that are beautifully designed, sustainable, and safe, without having to reinvent what underwear or socks should look like.”

Early in Pact’s history, the company experimented with philanthropic partnerships, designing collections that supported nonprofit causes. These initiatives provided aid to communities abroad, from distributing lanterns in Haiti to rebuilding community centers in Japan. However, Denby realized the brand could make a deeper impact by focusing inward—supporting the lives of the workers who create the products. By investing in stable, ethical supply chains, Pact achieves a triple bottom line: economic, social, and environmental benefits.

Reviving large-scale apparel manufacturing in the United States proved impractical for Pact. Labor costs, fractured supply chains, and limited domestic processing infrastructure made it impossible to produce affordable basics at scale. Instead, the brand partnered with existing factories abroad, ensuring they meet strict certifications such as the Global Organic Textile Standard. Denby emphasizes that these certifications guarantee fair labor practices, gender equity, and safe working conditions—factors often overlooked in conventional apparel production.

Beyond ethical sourcing, Pact prioritizes product safety and environmental responsibility. Cotton cultivation and traditional textile processing can involve significant pesticide use and harmful chemicals. Pact works with organic cotton farmers and certified dye houses, eliminating heavy metals and carcinogens from their products. Waste management is also integral; leftover yarn and fabrics are recycled into new garments or repurposed for other industries, demonstrating that sustainability extends from field to factory to finished product.

Denby envisions Pact as the “basics brand for the change generation,” appealing to consumers who value ethics, transparency, and design. The brand is part of a coalition with other sustainable apparel companies, collaborating to secure fair market access for farmers, grow organic cotton production, and educate the public on the human stories behind clothing. Social media and events provide direct channels to communicate these values, allowing consumers to engage with the brand and understand the people and processes behind the garments they wear.

For Pact, the mission goes beyond selling clothing. It is about proving that everyday apparel can be ethical, well-designed, and accessible, while creating meaningful social impact. By integrating philanthropy, sustainability, and consumer education into the business model, Pact is showing that the basics—underwear, socks, and t-shirts—can carry a powerful message: that fashion can be responsible, thoughtful, and inclusive.

Industry experts discuss the shift from “The Triangle” to “The Zone,” the explosion of ADUs in Southern California, and why your Pinterest board might be lying to you.

Southern California builders, designers, and innovators to dissect the radical shifts in residential design since 2022. The conversation moves beyond simple aesthetics to explore how the “post-pandemic” home has become a multi-functional hub. From the technical complexities of “electrically heavy” kitchens to the rise of Accessory Dwelling Units (ADUs) as multi-generational lifelines, this episode serves as a masterclass in the collaborative effort required to build a “forever home” in today’s market.

The Participants

Daniel Franco: DuMonde Builders

Denise Fernandez & Tanisha Johnson Monroe: Johnson & Fernandez Interior Design

J.R. Joseph Rodriguez: Joseph Interiors

Verzine Hovasapyan: Director of Innovation for Pacific Sales

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

The Great Post-Pandemic Kitchen Reset

Leading builders and designers discuss the demise of the “work triangle,” the rise of multigenerational spaces, and why clients must stop scrolling Pinterest and start budgeting before remodeling.

Summary of Key Concepts

Resource Links & Applicable Elements

Building Beyond Aesthetics in the Twin Cities

Residential architecture in the Twin Cities requires a unique blend of grit and intentionality. From the “Scandinavian tradition” of high-level craftsmanship to the technical demands of a 115-degree annual temperature swing, designing in this environment is an exercise in functional resilience. This conversation explores how extreme climates and a “Midwest mindset” shape the way we live and the ways homes must evolve to meet the needs of multi-generational families. The following conversation I had with PKA Architecture’s Kristine Anderson, Andrew Edwins and Ryan Fish was wide ranging and dove deep into;

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

The Architecture of Endurance

In the heart of the Twin Cities, architecture is less about making a statement and more about surviving a cycle. To design a home in Minnesota is to engage in a high-stakes negotiation with physics. When the mercury drops to -15°F and climbs to 100°F within the same calendar year, materials don’t just sit there—they breathe, swell, and contract at a cellular level. As the team from PKA Architecture notes, this environment serves as a rigorous training ground. If a design can thrive in the Twin Cities, it possesses the technical “confidence” to perform anywhere in the world.

This technical necessity has birthed a culture of craftsmanship that distinguishes the region. Rooted in Scandinavian cabinet-making traditions, local builders and architects push one another toward a level of precision where “half-assing” is not an option—the weather simply won’t allow it. It is a pragmatic form of beauty where the “Midwest mindset” rejects the flashy labels of coastal luxury in favor of quiet, intentional excellence.

Moreover, the modern home is being asked to do more than provide shelter; it is becoming a flexible vessel for the human lifecycle. The conversation highlights a significant shift toward long-term master planning. Homeowners are increasingly looking ten years down the road, asking how a space can adapt to adult children returning home or elderly parents moving in. By moving away from the “phantom buyer” of resale-focused design, architects are helping clients create homes that are deeply personal and functionally resilient. Whether it is through the seamless integration of invisible technology or the preservation of “ritual spaces” for calm, the goal remains the same: making life easier for those who inhabit the space, one season at a time.

Designing for Life: Architecture, Emotion, and the Long View

Architect Cathy Purple Cherry challenges the idea that buildings are static objects, arguing instead that great architecture evolves with human behavior, emotion, and time.

From biophilic design and post-pandemic living patterns to aging-in-place and purposeful restraint, Purple Cherry shares how architecture can improve quality of life across generations—without chasing trends or perfection.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

In this episode of Convo By Design, I share my first conversation with architect Cathy Purple Cherry for a wide-ranging conversation on architecture as a deeply human, emotionally driven discipline. Purple Cherry discusses how architects must design for decades—not design cycles—and how shifts in technology, work culture, and climate have fundamentally altered the way homes and workplaces should function.

Everything that embodies a design icon… right here. The Convo By Design Icon Registry is presented by Pacific Sales Kitchen & Home. An incredible partner in design.

The conversation explores the lasting impact of biophilic design, the realities of working from home at different life stages, and why many contemporary office environments fail to support collaboration or productivity. Purple Cherry also reflects on aging, accessibility, and the importance of designing homes that support real relationships, not social-media perfection.