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Every week the founders of CS2, Charlie and Crissy, breakdown the latest GTM AI news, what is working (and not working) in GTM, walk through use cases we are deploying for clients, and interview the b... more
FAQs about Cooking up GTM:How many episodes does Cooking up GTM have?The podcast currently has 268 episodes available.
July 17, 2019Episode 8: The Results of our B2B Marketing Turnover SurveyWe put out a survey posing questions about workplace happiness to B2B tech marketers, and the results are in! We weren't surprised to hear that the majority of respondents are feeling stressed by the chaos at work. Crissy, Charlie, Christie and Jerel discuss the results and offer some solutions to combat the chaos that working in marketing can bring....more51minPlay
July 03, 2019The "Why" behind our B2B Marketing Turnover SurveyCrissy and Charlie discuss the reasoning behind our survey on B2B Marketing Turnover. To be a part of the survey, visit this link [closes on 7/7/2019]: https://www.cs2marketing.com/learn/happy-b2b-tech-marketer-survey...more23minPlay
April 30, 2019Episode 6 - Remodeling Your Marketo InstanceHave you ever started at a new company only to find out that their Marketo instance (aka your work home) is a mess? Since Crissy and Charlie are going through a house remodel right now, they realized that there are a lot of parallels between remodeling a house and remodeling a Marketo instance. Listen in to hear about things to think about when taking on a DIY of your Marketo instance!...more43minPlay
March 27, 2019Episode 5 - The Agile Framework for MarketingCharlie and Crissy discuss Charlie's new idea to use the agile software development framework, typically used by developers, for marketing operations. They discuss how the process would work when applied to marketing ops, and how marketing teams might benefit from adopting the framework....more40minPlay
March 23, 2019Episode 4 - Making Habits Work For YouCharlie has been reading a new book called The Power of Habit by Charlies Duhigg, which inspired our latest conversation. We discuss how to break bad habits at work and how to incorporate new habits to help you work smarter, not harder....more35minPlay
February 28, 2019Episode 3 - Applying The Swiss Cheese Model to your marketingIn this episode, we discuss the quality assurance process and how using The Swiss Cheese Model may save you from some big mishaps....more30minPlay
February 14, 2019Episode 2 - Training & hiring for your marketing ops teamThe team at CS2 marketing discusses how you can train your wider team to work with your marketing ops team with some key steps. They also discuss some common hiring mistakes when hiring for a marketing ops role....more19minPlay
January 30, 2019Intro to The Logic Lab podcast by CS2 MarketingWe're excited to bring you the first episode of The Logic Lab podcast. This podcast for B2B marketers will cover different areas of marketing technology, from strategy to execution. In our first podcast we discuss some MarTech resolutions for the new year....more26minPlay
FAQs about Cooking up GTM:How many episodes does Cooking up GTM have?The podcast currently has 268 episodes available.