In this episode of the podcast, Rich Brooks converses with Nick Usborne, a renowned copywriting expert who emphasizes the integration of Artificial Intelligence (AI) and Emotional Intelligence (EI) in copywriting to create compelling, human-centric content. Nick shares insights on differentiating content in an AI-dominated landscape by infusing more emotional intelligence, storytelling, and human elements, which AI cannot replicate. He argues that while AI significantly enhances productivity and creativity, the unique touch of EI makes content stand out. https://www.theagentsofchange.com/522 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register Learn more about sponsorships: https://www.theagentsofchange.com/summit/sponsors