Did you know that in India, Hindustan Unilever’s managers are always in demand? Marketing, Advertising and Media, Product positioning, Pricing, Sales, Cost Management, and company values are some broad ingredients that come together to form the success of the company. Nine out of 10 Indian households use HUL products – they are quite affiliated to Dove, Lakme, Lifebuoy, Clinic Plus, Vim, and others, which are indeed, blindly used by consumers sometimes without even knowing that these brands belong to HUL. This is the kind of quality engagement that is expected out of brands. An important aspect of this success is HUL’s approach to advertising. It spends a whopping Rs. 3,500 crores on advertising and accounts for about 20% of the country’s ads on TV. This is because HUL believes that advertising is important and a senior person must lead the entire process right from the brief to its production. The idea stands, whether the person chooses to consult with other members or not. In the end, the advertising leader is the one single decision-maker. On that positive note, this is Priya signing off, until next time Bye!