Priya Mishra speaks to Srinath Birur, an enthusiastic learner who specializes in Education Marketing, Entrepreneurship program development.

00:00 - CWP Intro 

00:16 - Introduction of Srinath Birur 

2:08 – Where did you start your journey? 

8:55 – How do you think innovation companies are supported by your ecosystem? 

13:41 – Do you see venture capitalism growing fast in India, in the decades to come?  

18:03 – Venture capitalism is not just for the top levels anymore. What do you think? 

22:15 - Are you specifically looking at civil engineering and education or are you going to focus on other parts of your business here in Australia? And how can people in civil engineering utilize your services? 

25:58 – Your work is also spread across the world other than Australia. Where did your expansion plan really start? 

27:39 – You are already involved in a couple of start-up committees etc. in your home country. How do you visualize the progress in that area? 30:20 – How can you support anyone who is looking forward to supporting and mentoring from you? 

35:00 - Conclusion

#mittikerang #amithjain #mkr #indianwomen #helpingwidows #womenempowerment #ngowomen #ngo #businessforwomen #indianwomen #inspiration #amitjain #mittikerang #lockdownheroes

Priya Mishra speaks to Amith Jain(Co-Founder - Mitti Ke Rang) about his journey and why he chose to work with women entrepreneurs and at the same time helping them. Mr. Amit explains the process of generating livelihood for women entrepreneurs and how they start and what products they will be selling. He talks about the challenges he encountered during the start of his journey in business and his mission to help women entrepreneurs. 

Other topics include how it's an open secret that the technology sector struggles to attract women. Could changing the narrative be a way to get more women involved in everything from code to commerce and about Mitti Ke Rang and its mission.

#conversationswithpriya #corporality #priyamishra #aminutewithpriya #nike #logo #branding #stock #employee #CarolynDavidson #PortlandStateUniversity #PhilKnight

https://www.priya.sydney/

Nike’s logo is a great example of how a small job can lead to big payoffs. Carolyn Davidson was studying Graphic Design at Portland State University in 1971 when Phil Knight approached her and asked her to come up with a logo for his own range of athletic shoes. This was just a side job – he knew she needed the extra money. Carolyn charged a mere $35 dollars for 17.5 hours of work and came up with a ‘swoosh’ that represented fluidity, movement, and most importantly speed. The brand was named Nike after the Greek Goddess of Victory. Initially, Knight was unhappy. But went ahead and used the ‘swoosh’ beside the shoe. Since then, the logo has become one of the most recognized ones worldwide and the brand soared to great heights. Up until 1975, Carolyn continued to design for Nike and later, after graduating, began freelancing. While she didn’t immediately profit from the ‘swoosh’ logo, the company did throw a party in her honor later where she was also given a generous stock in the company and a diamond and gold ring with the ‘swoosh’ on it. This shows how important brand engagement and connection are and how small efforts can lead to massive gains. Thank you for tuning in. This is Priya signing off and I will be back with more!

#businesscoaching #LarryLongJr #SalesMotivation #joltbook #author #motivator #sales #salesmodel #salesleader #besttheycanbe #upliftingdiscussion

In this episode of Conversations with Priya, Priya Mishra speaks to Larry Long Jr about what he finds most rewarding working in sales? What is more important, achieving quotas or keeping clients satisfied? And why? Larry advises individuals who're starting out in this business or in business generally. COVID-19 transforming the sales organization and his innovative ways to handle this crisis.

Other topics include how 90 percent of sales have moved to a videoconferencing, phone, web sales model, and while some skepticism remains, more than half believe this is equally or more effective than sales models used before COVID-19. Larry also gives us an exclusive sneak peek of his upcoming book - JOLT! How do we zap ourselves to finding and believing?

#conversationswithpriya #corporality #priyamishra #aminutewithpriya #starbucks #whynostarbucksinaustralia #australianstarbucks #australiacoffee

https://www.priya.sydney/

#conversationswithpriya #corporality #priyamishra #aminutewithpriya #starbucks #whynostarbucksinaustralia #australianstarbucks #australiacoffee https://www.priya.sydney/ Starbucks opened its first store in Australia in July 2000. The stint was not long after their successful expansion into China. Over-confident executives decided to draft and implement expansion plans, which soon diminished in 2008 with the closure of the majority of their stores. Starbucks’s expansion into Australia clearly wasn’t successful like their expansions to other developed countries had. Why? For one, they thought Australia was westernized enough to accept them instantly. Next was their rapid pace of expansion. So much so that by 2008, it had 90 stores across the country – but where was the popularity? Finally, Australians were already accustomed to Coffee – they were enjoying a range of choices from Greek and Italian immigrants. It was the lack of exploration, market study, and buyer persona building that led to this failure. On the other hand, they had already succeeded in China. Because their ascent into the Chinese market was meticulous and calculated. Lesson Learnt. It is extremely important to identify the preferences of your target market before you launch your product. Never put the cart before the horse! Thank you for tuning in this is Priya Signing off Until next time!    Bye!

#businesscoaching #PlayItFull #Author #GameChangerCoach #TransformationCoach #BestSellingAuthor #lifecoach #executivecoaching #CareerDevelopmentCoaching #LeadershipDevelopment

In this episode of Conversations with Priya, Priya Mishra speaks to Kapil Kulshreshtha( Founder & CEO of Scintillate Coaching ) about his life and journey of starting his own business. Kapil gives insights into a personal transformation that happened to him that allowed him to really question how he would do business. We talk about suggestions in the context of learning? How should one listen to advise or strategy or blueprint or whatever they call it..so they can be present to what is also true for them? Kapil also gives tips to all individuals who are starting out in this business or in business generally.

TIMESTAMPS 👉🏼 Feel free to choose a chapter you want to skip by clicking the timestamps below! 

00:00 - Introduction 

00:16 - Introduction of the guest speaker 

01:42 - Welcome Kapil Kulshreshtha 

02:25 - Journey/Life of Kapil Kulshreshtha  

15:40 - Personal Transformation  

26:44 - Context of Learning 

32:35 - Advice for individuals 

33:40 - Conclusion

#digitalfarming #digitalagriculture #ruraldevelopmentinindia #revolutioniseruralcommunities #indianfarmers #digitalfarmers

In this episode of Conversations with Priya, Priya Mishra speaks to Vamsi Udayagiri about how COVID-19 has made us all dependent on digital technology, but how digital agriculture could revolutionize rural communities affected by this. We discuss factors leading to the Food and Agriculture Organization (FAO) of the United Nations, having three key enablers that regulators, businesses, and producers that work together in order to prepare for the digital transformation of agriculture. How the pandemic has affected the supply/demand, and prices of agricultural products?

Vamsi shares his insights on Digital Farming revolutionizing the future of food and how digitalization in Agriculture helps Indian farmers, especially in rural areas. Other topics include the factors impacting FARMERS’ adoption of  Digital Agriculture?

#conversationswithpriya #corporality #priyamishra #aminutewithpriya 

https://www.priya.sydney/ 

Lessons from Fogg Hi Guys! Welcome to another episode of A Minute With Priya. I am Priya Mishra, your very own marketing evangelist. Fogg was launched sometime in 2010-11 and today commands approximately 16% share of the Rs. 3500 Cr. Industry. It managed to overtake several big brands in the perfume and deo industry in India and displaced an iconic market leader. 

There are several factors that drove Fogg to where it is today, and we marketers can learn a thing or two from them. Let’s recall the elements that lead Fogg to the top. First, Brand confidence. Fogg displayed tremendous confidence to displace a long-time market leader, which is also known for its branding capabilities. Second. Strategy. Pioneering deo brands in India that propagated exaggerated attraction were simply defeated by Fogg due to the strategy is applied. Fogg could have easily adopted the same marketing strategy to attract consumers. But it chose to go beyond the ordinary and changed the narrative altogether. Instead of talking about attraction, it adopted functionality and changed the consumers’ viewpoint about deodorants in general. It portrayed that other market leaders actually had more gas in their product than fragrance. Finally came promotion. 

They promoted their brand vigorously to even surpass the market leader’s claims. Although the market leader was frequent in its advertising, it was not vigorous because the company assumed that people already preferred it. Fogg took this opportunity to build their brand in the meantime with high decibel advertising across all media. Their ads were extremely creative, to the point, and the company also established a strong distribution network.  

Sheer ambition at work - don't you think?  With more to come, this is Priya Signing off! Bye!

#calltracking #futureofcalltracking #websiteperformance #latesttechnologyandsolutions #callanalyticinsights #calltrackingexperts

In this episode of Conversations with Priya, Priya Mishra speaks to Daniel Russell (Managing Director at Zulu Digital- Call Tracking) about the importance of Call tracking? How business can benefit from call tracking and how it works. 

Daniel shares his insights to all business owners that are looking for Call tracking solutions/services? And, why his company is the best choice. We talk about how Call Tracking helps SEM and how Call Tracking solution tracks and associates call conversions to the online activities.  

Other topics include how some call tracking solutions offer nice reporting platforms but very little by the way of actual self-service. How expandable is self-service in Daniel's platform?

#conversationswithpriya #corporality #priyamishra #aminutewithpriya

Hi Guys! Welcome to another episode of A Minute With Priya. I am Priya Mishra, your very own marketing evangelist. Today, I am going to tell you about 3 marketing mistakes that can kill your brand. Avoid these pitfalls made by most businesses and stop wasting your money on illogical investments.  

Number ONE - Don’t jump straight into tactics –  Most business owners only have a broad idea about what they need to bring a brand into the market and begin jumping into social media tactics, optimisation and the works. The reality is, they are not ready to market their brand yet because they don’t have a brand strategy and marketing strategy. 

Number TWO - Don’t create irrelevant content - There is plenty of content in the world – in fact, there’s too much. We don’t need more content. But what we do need is better, relevant content. Therefore, you must think about the audience before you prepare one.  

Number THREE - Undefined positioning – To connect with your audience, today, you have to actually mean something. You have to give them a reason to believe that they need your product. Don’t just go up to the marketplace and offer something that is already there. Use strategy, psychology and creative thinking to enhance your brand’s presence. Everyone makes mistakes in the beginning and a lot of these have cost money, time and effort.  

Leverage the above tips to grow your own business.    

With more to come, this is Priya Signing off! Bye!