Corporate Caffeine with Dacia Coffey

Today I'm diving back into the topic of recession planning, but here's the thing: In reality, this whole planning series and recession planning are no different. 

It doesn't matter if you're just not worried about recession or if you are. The things that we're talking about are fundamentally critical to growing, scaling, succeeding, building resilience, and building joy.

So! Let's dive into this topic of alignment and what it has to do with resiliency. 

We will discuss:

- Alignment is about value

- A fundamental shift in the value proposition

- Think about how the market is prioritizing now

- You also have to understand what your customer's trigger is

- Prioritizing existing clients

- Customer-centricity and team-centricity

- You also need to shift this perspective inward

- Give people permission to re-prioritize their tactics

- The best way to be trustworthy is to be clear about what you're trusted with

Want to dive deeper into marketing in a recession?

Talk directly to a marketing expert here: https://www.themarketingblender.com/contact-us/

Unfortunately, we live in a culture where our to-do lists are so long that we have a tendency to get stuff done and never do the follow-up.

This means we miss this huge question: How do we actually optimize something? This could be around digital marketing, building your team, or helping them develop.

This could be around a personal project that you have. How do you actually optimize? 

Today I'm going to break down a few ways to think about this, and I hope to encourage you to go back and get more out of what you're already doing.

This is all about good stewardship. We have been entrusted with resources: people, mental capacity, financial points of view, relationships, and more.

We also discuss:

- Where should we optimize first?

- What's working, and what isn't? 

- Building an ecosystem

- Is your message right?

- Your budget alignment

- Getting more out of people

- Are there new or alternative ways to do things?

- Optimizing Your Time

- Being intentional with your calendar.

Want to connect directly with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/

On today’s episode of Corporate Caffeine, we welcome David Phelps the founder of Freedom Founders. David's family went through a very traumatic experience several years ago and it caused him to question what success is. These experiences helped him change his reality and found an organization that would change the financial trajectory of other professionals. His methods are rule-bending and his energy is unmatched! 

On today's episode we talk about:

• What is success?

Without further ado, let’s jump right into the mind of David Phelps.

Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. Some believe we are there already, while others think we still have some time.

Honestly? From the perspective of marketing in a recession and learning how to market in a recession, it's irrelevant. 

Change will always be part of this crazy world. But, here's the good news: Anytime there is change, there is an opportunity to prepare to be the best version of yourself and business.

That’s why today’s topic is focused on Preparing and Prioritizing in a Recession.

Today, we will dive deep into this topic today and discuss:

- Values you need to hold onto

- How to prepare for a recession

- The importance of customer relationships

- Prioritizing customers

- Changing priorities

- Late-stage business deals and sales cycles

- Prioritizing the ‘easy’

- How to make the right cuts

Curious about how to market in a recession? 

Schedule a time to talk with a marketing expert HERE: https://bit.ly/3xhEgWM

Whether you think it's here already or coming soon, it's important to talk about a core truth. We may be heading into a recession, and it may be here already. That means every business has to prepare to market in a recession. 

That’s why the focus of today’s podcast is on Marketing in a Recession: How to Plan Ahead It’s unacceptable to constantly be caught off guard as a business leader today.

You will have to get firmly anchored in how you'll navigate the future. At Marketing Blender, we don't believe in a lot of talk. We get into the actionable piece of what you need to do, which means you need a full context.

So today, we will dive deep into this topic today and discuss:

- Looking ahead to 2023

- Managing the economy

- Finding both sides of the coin

- Checking your mindset

- How to focus on the future

- Why taking a step back is so important

- How recessions can reveal marketing opportunity

- Navigating the unpredictable

- Never panicking

Curious about how to market in a pandemic?

Schedule a time to talk with a marketing expert HERE: https://bit.ly/3xhEgWM

What does it look like when curiosity helps you live a rich, exciting and successful life?

On today’s episode of Corporate Caffeine, Dacia and Kyle welcome Jenny Sivie to the table. She is a consummate professional with an amazing sales, marketing and engineering background. 

She's been able to carve out a successful career in corporate America but is not defined by her “roles”. Instead, she has learned to follow her curiosity to drive amazing value in her professional career and her personal life.

From a physics degree to sales and marketing to making fun science Tik-Toks, Jenny has climbed her way to the top by staying curious and always looking to the future.

In this episode we discuss:

• Podcasting before it was popular.

Let's dive in with Jenny Sivie!

Jenny's Blog: Jenny Geeks Out

The Future is Faster Than You Think

Marketing and sales teams should be two sides of the same coin, both of their jobs are to grow the business. But if that’s true, why is it so common for a company’s marketing and sales teams to be disconnected and distrustful of each other? 

On today’s episode of Corporate Caffeine, we are talking Sales and Marketing Alignment. We've brought in Joe English and Chris Goade of 360 Consulting. Their resumes and the sales leadership achievements that they've been able to drive in their careers are remarkable! Then on the marketing side we have Dacia Coffey and Daisy McCarty talking about marketing strategy and how we align to drive sales performance.

We talked about:

• The importance of integrating sales and marketing

This conversation will make you think very differently about how you're structuring your growth and what you need to do in the long term. Let's just go ahead and dive right in to How to Build Marketing and Sales Alignment!

Tim Barry, CEO of Sandler Training and Executive Coach. Tim found himself with a job before he was legally able to. The plot thickens when he was busted and then decided to go into business for himself! He sold the company he started as a teen and now he’s a master sales trainer. There is a ton of psychology behind what he does and why he’s so good at helping other people be successful. 

On this episode we take a deep dive into the psychology of sales and marketing as well as understanding work life balance. To what extent do you go to be successful and where does this leave you in the end?

We talked about:

• “Gettin’ shit done.”

Resources:

The Better Angels of Our Nature: Why Violence Has Declined

https://www.amazon.com/Better-Angels-Our-Nature-Violence/dp/0143122010

Penzu App

https://penzu.com/app/login

What does it take to be a successful, serial entrepreneur? What should your response be to failure? How do you get over your initial failures and finally succeed? 

We dive deep into these questions on this episode of Corporate Caffeine with Michael Romines. We explore what it means to be ‘for your people’ as well as the hardships in the business world that your people should never know. 

Michael is a serial entrepreneur and a family businessman. He graduated with a degree in Criminal Justice with plans to become a Texas DPS State Trooper, however, plans changed when he became the Purchasing Expeditor for a cable company in East Texas. He decided that if he was going to work hard, he would work for himself, thus beginning his journey as a visionary entrepreneur. He has helped his family open 8 successful businesses all of which stand on the principles of brutal honesty and respect. 

If you’re a serial entrepreneur with a knack for opportunity and innovation or you’re just interested in Michael Romine’s story, tune in now to take a trip through the “Ro-mind”!

We talk about:

• Serial entrepreneurship 

Selling in the B2B space means having both unique challenges and opportunities. 

There is no such thing as an impulse B2B purchase, but your customer’s purchases are still based on EMOTION. Learning to tap into that emotion as a way to guide your sales process can totally revolutionize your business. 

That’s our focus today as Dacia goes through a TON of sales techniques for winning more business in B2B industries. She’ll focus on how to shorten your sales cycle, grow faster, and truly serve your potential customers in a positive way. 

She also discusses: 

- Dacia’s book has launched! 

- Why are sales techniques important to marketing? 

- Always focus on why someone is buying (emotion)

- How to do pain mirroring 

- Don’t rely on sales superstars, build good systems

- The importance of highlighting the quantifiable value in worksheets

- What you think about your solution doesn’t matter! 

- The customer defines your value

- How to sell on social media 

- Use transformation stories instead of case studies

- Learn to take the lead on sales processes 

- Show, don’t tell

- Don’t underestimate specificity 

- Clearly define your marketing qualified lead is and their sales cycle

- How to align your sales and marketing efforts

- How to address client fears

- When to address pricing 

Books mentioned: 

Lean Selling by Robert J Pryor

https://amzn.to/3KGV3qb

The Lost Art of Closing by Anthony Iannarino 

https://amzn.to/3KMH6aa

Interested in free marketing tools for your business?

Check out some of our resources below!

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