Corporate Caffeine with Dacia Coffey

Every small business and startup wants massive growth. But without effective planning, they will find it’s harder to get out of to-dos and daily tasks than they might have realized. 

That’s why we brought on Tim Woodward, chair member of Convene and certified executive coach, to talk to us about the challenge of scaling a business and some tips for how to do that effectively. 

Tim talks to us about the importance of being surrounded by like-minded people, common growth challenges of small businesses, and how to overcome them. 

We also discuss: 

- Tim’s background in leadership

- The benefits of joining up with other business owners

- The problem of working in the business vs on the business

- Scaling your business

- Chasing after your calling 

- Getting meaning from work

- The 3 keys of a good job

- The impact of the Great Resignation 

- What it takes to be succesful

- How to grow your business in a Godly way

- Tim’s secret upcoming project

- The 6 lies people believe about work

- Working for the greater good

Interested in free marketing tools for your business?

Check out some of our resources below!

https://www.themarketingblender.com/resources/

Developing and retaining talented employees has been a massive focus for most companies during ‘The Great Resignation’.

Finding the right person for the job, developing their skills, and keeping them around long-term is a challenge almost every business faces.

That’s why in today’s episode, we talk with the founder and CEO of HR Catalyst, Mark Mitford. Mark has worked for multiple world-class organizations to help them build processes and systems that not only develop talent, but retain it as well.

In this episode, we discuss:

- What’s changed in hiring in the last 2 years?

- How to lead company culture

- The 5 points needed for growth

- How job mobility has forced change in the workplace

- Are you organized enough for real growth?

- Some of the most important leadership lessons are learned in Kindergarten

- Solving the hiring and retention problem

- Is there ever a perfect way to hire someone?

- How to build your business into something that works

- Is The Great Resignation really that bad?

- Working remote vs working in person

- The biggest challenge to creating culture

- How Mark follows his own advice

Interested in free marketing tools for your business?

Check out some of our resources below!

https://www.themarketingblender.com/resources/

Knowing the specific strengths and weaknesses of your employees is critical to running successful businesses. It not only helps with developing your workforce, but also helps with retention and work culture as well.

That’s why in this episode, we talk with Brent O’bannon about his experience leading strength assessments for business leaders and their teams and why it’s so important to do so. Brent tells us about his past as a pastor, speaker, a counselor, and how accurate strengths assessments can revolutionize your workplace.

Brent is the first Gallup certified strength coach, a professor of psychology, and a master certified coach for entrepreneurs.

In this episode, we discuss:

- What’s the Gallup strength finder?

- The 34 different talents and strengths

- What’s the most common strength in people?

- Why achievement is such a common strength

- Internal vs external pressure to succeed

- Being individualistic vs community-driven

- The importance of naming blind spots

- How Brent’s work helps elevate business leaders

- The difference between counseling and coaching

- Learning from your past

- When workplaces don’t recognize the strengths of their employees

- Brent’s background as an author

- The difference good assessments can make

- What makes a good assessment?

Interested in free marketing tools for your business?

Check out some of our resources below!

https://www.themarketingblender.com/resources/

Identifying and chasing after business opportunities is a unique skill that few have mastered.

That's why today, we talk with Alex Finely, CEO of LeadsOnline. LeadsOnline is a successful SaaS company that helps law enforcement catch criminals while helping businesses reduce the hassles of reporting.

In this episode, Alex talks about launching his SaaS business, his commitment to his customers, and how they identified the business opportunity that lead them to success.

We also discuss:

- What LeadsOnline does and why it matters

- Working with first responders and police

- Why government employees often get outdated software

- How LeadsOnline originally identified their business opportunity

- Why Alex has so many windows in his office

- Working with family

- The most interesting case LeadsOnline helped solve

- How LeadsOnline helped stop a possible suicide victim

- Dealing with the Great Resignation

- How to get your team to buy in

- Challenges of working remotely

- What books Alex is reading this year

Interested in free marketing tools for your business?

Check out some of our resources below!

https://www.themarketingblender.com/resources/

With the thousands of possible podcasts out there, finding the right one with valuable information and good content can be both time-consuming and frustrating.

That's why Dacia recently reviewed a ton of different marketing podcasts for small businesses and put together a list of her favorites to help you save some time and headaches.

We cover the following podcasts, with links to each show included:

- Marketing Made Simple: https://bit.ly/3wTfFrR

- Business Made Simple: https://apple.co/3uL7Vpq

- EntreLeadership Podcast: https://apple.co/3NC1Q75

- The Sales Hunter: https://apple.co/3uC3xsw

- CMO Podcast: https://apple.co/3LwQJuE

- Marketing Smarts: https://apple.co/3iT8t74

- Modern Marketing: https://apple.co/3iUkmti

- The Gary V Experience: https://apple.co/3wSrbUx

- The Copyblogger: https://apple.co/3NFcmuk

- Marketing School: https://apple.co/38igHDK

Honorable Mentions

- The Growth Show: https://apple.co/3ITOGPp

- The 10 Minute Entrepreneur: https://apple.co/3v2PWLp

- Heart & Hustle: https://apple.co/3K9CNWQ

- My First Million: https://apple.co/3wOR8Ex

Currently, poor communication skills are one of the biggest problems facing most businesses.

Effective communication is a critical skill for leadership, as ineffective communicators can cause both a bad work culture and have the potential to lose the business a lot of money.

In today’s episode, Dacia discusses her top 10 tricks to being a truly dynamic speaker in your work, in your relationships, and in just about any other part of life. 

She talks through why communication is such a critical skill, why you don’t need to be an extrovert to master it, and how to name it and claim it. 

She also discusses: 

- We are getting back into live events!

- Why you need to show emotion

- Give yourself permission to make it personal

- Name it and claim it

- The importance of stories

- How to nail your opening and your ending

- Use your vulnerability as your strength

- The world’s most powerful small talk tips

- Communication requires practice

- Don’t let your words steer you in the wrong direction

Interested in free marketing tools for your business?

Check out some of our resources below! https://www.themarketingblender.com/resources/

Cher Hukill is an internationally renowned celebrity makeup artist. Originally, though, she was in corporate finance until a series of shocking traumas forced her to rethink her life.

In today's episode, Cher tells us about her background working with celebrities, her mix of corporate and celebrity experience, and how positivity is a discipline.

We also discuss:

- Coming from an immigrant background

- Defining success differently

- Following your passion

- Cher’s background and how that changed her for the better

- Dealing with traumatic experiences

- The power of networking

- What it takes to truly succeed

- Learning from both positive and negative experiences

- How to be grateful for negative experiences

- How Cher find her faith

- The true power of positivity

Interested in free marketing tools for your business?

Check out some of our free resources below! https://www.themarketingblender.com/resources/

Creating visibility and driving growth through marketing is no small task for small businesses.

That's why we recently spoke with CMO and marketing expert, Daisy McCarty, about her top 10 marketing actions for immediate business impact.

In this discussion, she guides us through each of the ten points, why they are important, and the impact they can have on your business when done correctly.

She also discusses:

- Deciding who is going to help your business grow

- Building buyer personas for referrers

- How to know how to say the right thing

- When you can be technically correct but also wrong

- Understand your competitive landscape

- The importance of customer interviews

- Building a content plan that makes a difference

- Go where your buyers go!

- Clarify the impact on the business

- How to dominate social media

- Use video!

- Marketing has no finish line

- Daisy’s small business cohort

Want to learn more about Daisy's Small Business Cohort?

Learn more here! https://bit.ly/3vKamKU

Small business leaders and entrepreneurs often think that money is one of the biggest things holding them back from growth and success. THIS IS WRONG.

That's why Dacia decided to do a deep dive into why money is NOT your problem for growth, how to ‘get out of the crab bucket’, and how to grow where you are planted.

Today's episode is a recording from Dacia's weekly LinkedIn live session hosted on Wednesdays on LinkedIn & Facebook.

We also discuss:

- What do you want?

- What’s standing in your way?

- What if you had a million dollars to chase your dreams?

- Money is NOT your problem

- How to get out of your own way

- Get out of the crab bucket!

- Do the work!

- It takes humility to grow

- The power of baby steps

- What is a spiritual fingerprint?

- What makes you unique

Want to connect directly with a marketing expert?

Reach out here! https://www.themarketingblender.com/contact-us/

Interested in free marketing tools for your business?

Check out some of our free resources below! https://www.themarketingblender.com/resources/

Today, Kyle and Dacia talk with Michael Mirau, who is the CEO of Active Leadership, a business coach, and a business strategist who has over 30 years of experience scaling and transforming businesses.

In today's episode, we discuss:

- What’s needed to sell

- How to play to win

- Why quality is defined by the customer

- Which processes should you document first?

- Building processes aren’t as hard as you’d think

- People appreciate processes

- You need processes in order to scale your business

- The power of gifts

- What is the value of a good referral network?

- How to find talented employees

- How costly can ignore contingencies be?

- What financial sheets are really needed?

- The things college won’t teach you

Books Mentioned In The Discussion:

Never Lose a Customer Again - Joey Coleman

https://amzn.to/3glNZ5O

Topgrading (How To Hire, Coach and Keep A Players) - Brad Smart

https://amzn.to/3opqwVH

Great Game of Business - Jack Stack

https://amzn.to/3uwq37I

Simple Numbers, Straight Talk, Big Profits - Greg Crabtree

https://amzn.to/35N1tFA

Emotional Intelligence - Daniel Goleman

https://amzn.to/3gnMNP3

Want to connect directly with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/