Corporate Caffeine with Dacia Coffey

Welcome to a new episode of Corporate Caffeine!

Today, our host Dacia is joined by CMO and marketing expert, Daisy McCarty. Daisy has over 10 years of experience in B2B marketing, with a focus on brand messaging and development. She’s also a LinkedIn expert and helps clients gain a deeper understanding of their customer base. 

In today’s episode, they discuss:

- What’s changed in marketing recently? 

- Marketing strategies: are you pivoting or flailing? 

- Why does marketing often get ignored? 

- Daisy’s background and expertise in SaaS

- How to avoid sounding like your competition 

- How to write copy that actually connects with your customers

- Common mistakes in B2B marketing

- Why buyer personas need to be specific

- What is the role of active listening in marketing?

- The benefits of bringing in someone outside of the company

- Common mistakes businesses make in marketing 

- LinkedIn best practices

In our introductory episode, Dacia talks with Erik Peterson, the Creative Director of The Marketing Blender, as well as Kyle Coffey the co-founder of The Marketing Blender. They discuss common struggles in B2B marketing, Dacia’s upcoming book release, and what to expect from the podcast going forward. 

We also discuss:

- Dacia is getting closer to launching her book and already thinking about the next one

- Why marketing is one of the least utilized tools for businesses 

- Why marketing sometimes gets a bad rep

- The first iterations of social media platforms and how they’ve changed

- How Erik got pulled into creative design and Dacia into creative writing

- Why marketing is story-driven

- Some Val Kilmer talk

- How to deal with clients who see things differently 

- How to not take things personally 

- Doing good work is good for you

Want to dive deeper into B2B marketing? Check out some of our awesome free resources here: