Why curiosity is key in establishing your brand voice

Are you assuming you know more about your students than you actually do? This week’s CCI episode is packed full of tips on finding and perfecting your brand voice. Marketing genius (and my mentor!) Marc Figueroa will be dissecting the most important aspects of a brand voice, the value of digging deep, and how to humanize your ideal customer. You’ll want to take plenty of notes during this one!

How to Make Sure You’re Serving the Right Students

You’ve probably heard about ‘Ideal Customer Avatar’ and how you need to do research before building your course... but I’m willing to bet there’s a chance you’re not doing it right. When it comes to knowing your ideal students, many exercises have you stop after demographics and behaviors, but in this week’s episode, I’m taking things further and sharing two more elements to bring to the table if you really want to know your ideal avatar.

Grab Your Audience’s Attention with Special Add-Ons

Bonuses are a great way to take on any objections from your students, and over-deliver on value. In this mini-workshop, you’ll discover five ways to brainstorm effective bonuses for your next online course.

How to Use Social Proof to Really Sell Your Course

It’s time to dive into a critical component of promoting your course: telling your students’ success stories. That’s right, testimonials! You need to have social proof that you have brought results for people. Because, when it comes down to it, the first thing people are going to want to know is if you're the expert, if you’ve gotten results for others, and if you’re going to get those results for them too. Testimonials are more than just one-off opinions, so in this week’s episode, I’m sharing how to use your testimonials to tell a story that’s going to really attract paying students and sell your course.

3 Tips to Attract and Convert Buyers

As a course creator, you should be working on building your database of buyers from Day One. Wherever you are in your list-building journey, I’ve got a firecracker resource for you—my friend and online marketing rockstar, Selena Knight. She’s sharing how to put your list-building on autopilot so you can start scaling your business and really selling your course.

3 Reasons You Should Be Charging More

One thing I see course creators struggle with—across the board—is pricing their course. And for the most part, they low ball it and charge far less than they should. Which is why, in today’s episode, I’m sharing a few reasons you should be charging what your course is actually worth—and I’m betting it’s going to be more than you think. Because, YES, you can charge that much.

When I talk about the course creation process, making your offer is a huge part of it. After all, if there’s no offer, there’s no sale, there’s no students, there’s no course! I know it can sometimes feel sales-y and even uncomfortable, but if it’s something every course creator has to do. That’s why I brought on Maya Comerota, an incredible entrepreneur who has founded multiple six- and seven-figure companies, to chat with me in this week’s episode. She’s sharing her authentic approach to selling which will shift your whole perspective and help you find confidence when it comes to making your offers.

3 Keys to Ensuring You Get to the Finish Line

There’s a huge difference between starting a course and getting it done. There are so many course creators who start building an online course, but don’t ever get it done and out to market. In this week’s episode, I’m sharing three essentials for getting across the finish line with a course that’s DONE… And actually, done 5x faster than if you hadn’t listened to this episode. They’re the 3 Ms, and they’re key to ensuring you don’t just start a course, but that it actually gets launched. 

I like to brag about my Accelerator grads fairly often, and Ann Ramsey is a poster child for the 6-Week Accelerator program. When she started in the fall, she was completely overwhelmed with the tech and the steps to make her course happen—but she stuck with me, she powered through, and she launched her course and welcomed a full group of students within a couple months! In this week’s episode, she’s sharing exactly how she busted through the overwhelm, faced her fears, and became a successful course creator (and how you can do it too).

Get the Cash to Start Building Your Course NOW

Though it doesn’t take a ton of money to start building an online course, it does take an initial investment. I’ve seen course creators stall in building their courses because they don’t have the money to make it happen. And as a result, the course just stays an idea. I don’t want cash to ever be a barrier for course creators, so in this week’s episode, I’m sharing five creative ways to get some cash to finance your course—and add to your bottom line.