CPG Operator Podcast

As women enter life stages marked by perimenopause and menopause, their health needs are driving demand for targeted foods, beverages, and supplements. Kate Stevenson and Julie Murphy from Brightfield Group, a social listening and consumer insights organization, join this Community Call to share data and trends on the ingredients, products, and value propositions resonating with this consumer group. As the highest-spending age bracket, they seek support for hormone balance, energy, and mood—creating a prime opportunity for brands to innovate for this highly engaged, wellness-focused audience.

The NIQ On-Premise team shares their latest data on RTD beverage trends, highlighting the biggest opportunities for brands. Joining the conversation are Ben Tilton and Matt Crompton of NIQ On-Premise, along with Ferron Salniker, BevNET's spirits editor. Together, we'll explore the size of the RTD opportunity, key consumer demographics, channels of note, and evolving preferences around convenience, quality, and value. We'll also dive into emerging non-alcoholic RTD trends and strategies for brands navigating the on-premise landscape.

Benji Fitts, Director of Customer Education at SPINS, shares how to run smart, cash-efficient promotions that drive velocity while protecting margin as much as possible. By focusing on market share and lift, we'll explore strategies to fine-tune discounts, optimize timing and frequency, and leverage real-time insights to outperform competitors and turn promotions into sustainable growth.

If you're headed to Nosh Live, BevNET Live, and/or Brewbound Live, we've got a GREAT show lined up for you. Make sure you come say hello and introduce yourself! And, if you're at home this year, catch the free livestream on Nosh.com, BevNET.com, and Brewbound.com

BevNET started in Boston as an idea fueled by Mountain Dew and Snapple in a college dorm room, back before Mark Zuckerberg was just a twinkle in his parents' eyes. In this episode, COO Carolyn Craven shares the story of BevNET's 20-year journey. As we prepare for BevNET Live, NOSH Live, and Brewbound Live this December, we reflect on the trials and milestones that come with building a brand.

How do you scale a culturally rooted brand while preserving authenticity and brand identity? Kartik Das of Doosra, a modern take on Indian chai-time snacks, brought this question to our recent Community Call, where innovative brands like Nguyen Coffee Supply, Brooklyn Delhi, MìLà, and DayDayCook joined the discussion. We discussed how to balance authenticity with accessibility, use data and testing to make informed decisions, and implement scrappy, budget-friendly tactics to grow while staying true to your roots.

Sven Alwerud, founder of Celerity CPG, and Sarah Gordon, VP of Marketing at Evergreen, share their tried-and-true tactics for leveraging retail media to boost product velocity. Find out how advertising directly on retailer websites and apps can empower you to compete with big CPG on an emerging brand's budget. We'll discuss how to set up high-ROI campaigns, target the right keywords and audiences, allocate your budget wisely, and use retailer-specific tricks to help you succeed on the shelf.

Maya French, founder of HappyPop and Koia, and Kendra Bennett, CMO of Bon Bee Honey, each turned unexpected hits of PR exposure into sustained brand growth. They'll share the key decisions they made—and wish they had made—on prioritizing accounts when you're tight on product, ramping up production for unexpected demand, and using pre-orders and customer service tactics to retain new customers, even if you can't service them immediately. They also share how to leverage viral exposure beyond e-commerce by strengthening retail partnerships.

Inclusive hiring strengthens communities and benefits your brand. Adrianne DeLuca of BevNET, Joshua Velasquez of Shire's Naturals, and Kevin McGahren of Greyston Bakery discuss how they use non-traditional hiring, share effective hiring and training tactics, and explain the positive impact on both business and communities. Find out how equitable hiring boosts loyalty, taps into overlooked talent, and creates a strategic advantage for your business

Supplement trends, such as the popularity of collagen, protein, and nootropics, often forecast shifts in food and beverage CPG trends by tracking consumer behavior. We welcome Darren Viscount, Senior Natural Living Category Manager/OTC Category Manager at Bristol Farms, to discuss these natural living trends and their impact on food and beverage products. We'll also learn what brands need to get on the shelf, succeed at Bristol Farms, and build lasting partnerships.