CPG Vibes

CPG Vibes

By Gavin Konkel & Wade YennyBusinessEntrepreneurship
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CPG Vibes episodes

  • Episode 110 - Master Series (Volume 1) - Special Edition Episode

    This is the first 'Master Series' episode and we are totally pumped for this one! We are bringing CPG's foremost experts on brand building, marketing, sales, brokerage, and investing.

    This episode we are bringing on John Foraker, CEO and Co-Founder of Once Upon a Farm, Chris Hunter, Co-Founder and CEO of plant-based nutrition drink KOIA, Rachel Robb, Executive VP of Critical Mass Group, and Nic Mindel, Partner at Amberstone Ventures.

    We haven't had this much CPG brainpower at one time on our show, so you don't want to miss this series episode debut!

    1 hr 11 min
  • Episode 109 - With Special Guest Shane Heath of MUD/WTR

    Shane is the Founder/CEO of MUD/WTR, which is re-shaping how the consumer enjoys their morning ritual and is a replacement for coffee. Shane deeply feels caffeine is essentially not good for us, and his product MUD/WTR includes a blend of herbs, mushrooms, and cacao (Masala chai, chaga, lions mane, and cordyceps + cacao, turmeric, cinnamon and sea salt).

    His brand which started as a DTC (direct-to-consumer) play has now expanded to Matcha, Turmeric, and a night-time version without cacao. His brand also recently launched an exclusive in Target.

    Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

    1 hr 2 min
  • Episode 108 - Live at Expo West 2024 Edition

    We are broadcasting LIVE from the ilevelbrands North Hall booth hashtag#N2223 (2nd floor) and will be featuring guests from the expo floor just popping in. This is our 2nd year doing a show live from the show floor and we could not be more excited!

    Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

    1 hr 41 min
  • Episode 107 - Expo West 2024 Prep / How To Approach Buyers At Trade-shows

    At the top of our show, we discuss events and brand booths we recommend to check out at Expo West in Anaheim. We also are pumped about a few special CPG Vibes Episodes coming up including 'The Master Series' with top experts in the industry and 'Outside The Tank' with brand owners that appeared on Shark Tank who share their experiences.

    Plus all the usual CPG chatter and banter between our co-hosts Alex Bayer and Wade Yenny.

    Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

    1 hr 2 min
  • Episode 106 - Plant-Based Meat vs. Animal Meat / Wade's Search

    This episode we hear updates from Wade on how his search is going for what's next in his career. We also discuss news on funds that have raised more capital, and the continuing difficult climate in CPG and best practices to navigate through this tough period.

    This week's episode is sponsored by Origo Brands and our on-going sponsor Vdriven.

    Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

    1 hr 2 min
  • Episode 105 - The Growth of Prebiotic Sodas

    This week we chat all things CPG including but not limited to the growth of prebiotic sodas (Olipop, Poppi, etc.) and how they clocked the largest year-over-year growth.

    We also discuss a new prebiotic soda from founder of Koia, Maya French called 'Happy Pop.' Lastly, we talk about show touring strategies at Expo West and how to get the most out of this momentous event!

    This week's episode is sponsored by GURU Energy and our on-going sponsor Vdriven.

    Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

    59 min
  • Episode 104 - The Passing of Bob Moore (Bob's Red Mill) / Live Show Plans

    This episode we reminisce and pay tribute to CPG legend Bob Moore, founder of Bob's Red Mill, who recently passed away at the age of 94. We also discuss our plans for a live show at Expo West and how you can get involved, and other CPG related items.

    Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

    1 hr
  • Episode 103 - With Special Guest Jeff Grogg of JPG Resources

    Jeff founded JPG Resources as an avenue to help build businesses across the food industry. By combining the technical background from a decade of hands-on Product Development experience with the leadership and management perspective gained from integral involvement as a business leader as they grew Kashi by 30x over 8 years, he is able to offer a unique set of skills and experiences to partners.

    Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

    1 hr 8 min
  • Episode 102 - Insights on Crowdfunding and How To Win at Retail On Shelf

    This week we are all about offering insights to help the CPG Founder and sales team. Alex Bayer offers complimentary advice on crowdfunding for anyone interested in raising online whether it's a security based raise or kickstarter.

    Wade offers advice from a buyer's perspective and how to win at retail both in the category manager meeting and also once you're on shelf. We also discuss any CPG current events.

    Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

    1 hr 3 min
  • Episode 101 - Lawsuit Against UNFI / Fancy Food Winter 2024 Recap

    After coming off a high from our 100th Episode extravaganza last week, we are back for Episode 101. We plan to discuss the recent lawsuit against UNFI for chargebacks, we will recap Fancy Food Show Winter 2024, and more!

    This week's episode is sponsored by HALVA and our on-going sponsor VDriven.

    Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

    59 min

About CPG Vibes

From the publisher's feed

Co-Hosts Gavin Konkel and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

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