CPG Vibes

Luke is the founder and owner of VDriven, a CPG centric company that aids and helps CPG brands in numerous areas of their journey from raising capital, accounting, deduction management, to CEO coaching, and retail domination best practices.
Luke is excited to bring what he has learned in growing purpose-driven companies to revitalize businesses through his advisory practice.
He also enjoys sharing his challenges and successes along the way and welcome new connections.

Equitea is a black-owned tea company committed to sharing the wisdom of better health and collective experience to make mental health management and wellness equitable for all.

Jake Karls is the co-founder and Rainmaker at the modern day Willy Wonka factory, Mid-Day Squares. He is larger than life with a tremendous amount of energy and passion for his brand. His co-founders are his sister Lezlie, and Lezlie's husband Nick.

Seed Ranch Flavor Co. creates sophisticated flavors to make everyday meals extraordinary. They hand select quality, honest, fresh ingredients and blend, stir, and simmer every sauce to its truest perfection. Real, quality ingredients make for real, better food.
Seed Ranch Flavor Co.’s hot sauces are made with all non-gmo, organic, and natural ingredients. Inspired by homemade sauces, they never use preservatives, emulsifiers, or flavorings. All our sauces are plant-based, vegan, gluten-free and paleo friendly.
In addition, in 2022, Grown As* Foods was born with delicious vegan mac 'n' cheese products including Original and Truffle.

Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show

BevNET.com is the leading beverage-oriented media company, producing a web site, print magazine, and live conference series. The company was founded in 1996 by John Craven, with its mission to offer, through products in a variety of media, the best, most comprehensive forum for news coverage, expertise, partnership and support for all members of the beverage community.
Since its inception, BevNET.com has become a recognized authority on the beverage industry. BevNET.com and its employees are often used as sources for media publications looking for industry information, including the New York Times, Wall Street Journal, Detroit Free Press, CNBC and Wired Magazine.
Website
https://www.bevnet.com/

What makes a store tick when it comes to merchandising? What goes through store managers' minds when they are strategizing their merchandising, store shelf displays, and how does corporate center store work through different seasons? We discuss things from the retailer perspective.

Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show

Approaching independents and how to sell into these shops and strategies on building your velocity over-time and most importantly, how to build relationships with each and every independent store to build your revenue.

Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!

At Wholly Veggie, they believe food sustainability is one of the key threats facing our planet. Their focus is to develop plant based food products that create better ways for people to feed themselves, and that leaves the least amount of ecological harm as possible, while promoting health and positive social impact.
Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!

Michelle is the founder and CEO of ELAVI. Her brand ELAVI is a functional snack company by fitness trainers delivering gut-friendly nut butters and protein bars that taste like dessert and keep you energized for hours.
Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!