CPG Vibes

By Gavin Konkel & Wade YennyBusiness Entrepreneurship

CPG Vibes episodes

June 02, 2023 Episode 70 - Why Do Retailers Do Free FIlls? / Selecting the Right Retailers For Your Brand
Wade and Alex talk about how to select the right retailers for your brand and the ramifications of growing revenue for the sake of growth and not being strategic on what retailer is best. What questions should a brand ask themselves when thinking about a retailer to pitch to?

Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
1 hr 9 min
May 29, 2023 Episode 69 - With Special Guest Tom Malengo of Brandjectory
Tom is a Co-Founder in Brandjectory & Co-Founder & Partner at The Litchfield Fund.
Brandjectory is the new, innovative social media platform to connect CPG Food & Beverage founders with interested investors. Brandjectory helps founders build an investable business and build relationships with investors. Visit www.BrandjectoryNow.com or contact [email protected].
Tom has more than 30 years experience in leadership & consulting roles in General Business, Operations, Technology, & Retail Delivery. His broad experience includes Production Management, Client Experience, Risk Management, Continuous Process Improvement, Business Process Re-engineering, & 3rd Party Production/Vendor Management.
Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
1 hr 14 min
May 22, 2023 Episode 68 - Special Edition Live Brand Spotlight!
Been wanting to spread the word about your brand and have your moment on CPG Vibes?? Now is your chance!! In this Special Edition episode, we are inviting up tp 8 brands live to share their story and their product for 3-4 minutes each.
To get on our show for this episode as a 'Spotlight Brand' you can't 'reserve a spot' in advance, you have to tune in live, comment during our episode and we will pluck you from the crowd and bring you on. That's it!
Also in this episode, we discuss all the insight and facts around Category Review and how to navigate these waters. Wade has many years as a category manager and has tons of insight and guidance around this topic.
Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
1 hr 5 min
May 15, 2023 Episode 67 - With Special Guest Adam Brown of Sircle Media
Adam Brown is The Founder and President of Sircle Media, a Social Media Strategy Firm based in New York City. He has worked in and around digital marketing since 1999 and has held various positions on both the client and vendor sides. This has given him tremendous insight into how these relationships work best, which has allowed him to develop a keen understanding of what businesses really need. He takes this expertise and knowledge and applies it to his clients each day.
At Sircle, he works with CPG, Beverage, and Spirits brands to help them navigate their social media strategies and execution. The Internet is a constantly evolving medium that is nearly impossible to keep up with, especially while trying to run a business. Adam and Sircle Media help clients do both simultaneously.
Adam's writing has been featured on websites such as Social Media Today and The Salesforce Marketing Cloud and he regularly teaches classes on Social Media in New York City. He is a proud NYC native and lives there with his wife and two teenage daughters.
Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
1 hr 16 min
May 08, 2023 Episode 66 - With Special Guest Mark Samuel of IWON Organics
Mark is a dad and a health and fitness enthusiast. And he has 17 years of start-up experience. He is currently the founder and CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks and cereal made from plant proteins like peas, beans and brown rice - our mission is to help others with their health and nutrition journey. IWON (I'm Winning on Nutrition) is focused on promoting healthy snacking and successful, long-term eating habits based on the principles of balanced nutritional profiles, made up of healthy proteins, fats and carbohydrates.
IWON's snacks can be found in over 5,000 stores nationwide, including Kroger's, Wegmans, Sprouts, Whole Foods (SoPac and NorCal regions), Vitamin Shoppe, Safeway, Ralphs, Brookshire’s, and online at iwonorganics.com, Amazon and Thrive Market.
Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
1 hr 13 min
May 01, 2023 Episode 65 - With Special Guest Diego Torres-Palma of Ventana Ventures
Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
1 hr 7 min
April 24, 2023 Episode 64: What Buyers Want To Hear / Product Market Fit
Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!

1 hr 11 min
April 17, 2023 Episode 63 - With Special Guest Dillon Ceglio of Chubby Snacks
Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
1 hr 19 min
April 10, 2023 Episode 62: Random Topics Outside CPG / Crowdfunding Tips
Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!

1 hr 7 min
April 03, 2023 Episode 61 - With Special Guest David Greenfeld of Dream Pops
Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
1 hr 9 min

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Co-Hosts Gavin Konkel and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.