First there was Bud Light, then there was Jaguar, and now there is Cracker Barrel.

Cracker Barrel’s disastrous rebrand led by yet another clueless commissar, CEO Julie Felss Massino, and her three merry agencies has become yet another grievous flashpoint in the descent of mainstream marketing into complete lolcow. Except this time there wasn’t a gay agenda attached. How did this occur, and why? I break it down.

(Here’s one of my pieces on Bud Light from the time):

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