Consumers expect personalization, but too many companies are falling short, wasting money and missing the mark on expectations. In this episode, hosts Jason Parks and Steph Parker interview one of the most influential CMOs in the world about his upcoming book, “Personalized:  Customer Strategy in the Age of AI.”  Now a Harvard Business Fellow, David Edelman shares detailed stories across industries of companies that deliver personalization to scale, and how AI-driven data can solve the five personalization promises we can make to consumers: empower me, know me, reach me, show me and delight me.