If I were in the field, I’d use both the social selling and party models. I like the social selling model as a way to attract people to you and to serve your current customers. I can see the appeal of it for direct sellers because, given how it’s being advertised and trained, it does seem easier than using the party model. 

However, most direct sellers aren’t getting the results they want from it, and that’s because they aren’t using it correctly, but that’s not their fault. Most direct sellers aren’t getting the proper training they need and aren’t being told about all of the aspects of the social selling model.

The common mistakes that direct sellers make in regards to using the social selling model include:

• Thinking that it’s just about posting on social media.
• Posting without using a strategy. 
• Copying and pasting posts and not creating their own.
• Posting inconsistently. 

Creating and sharing high-quality content that creates connections with you and your products is important, but it isn’t the most important part of the social selling model.

Content that you create will attract people to you and create awareness and desire. It will also serve your current customers, create a desire in them to get more of your products, and inspire them to refer people to you. 

But there’s an important step between those two phases: making offers and closing sales, which are best done through one-on-one conversations.

Knowing how and when to reach out, initiate conversations, make offers, close sales, and follow up is crucial for your success. Most direct sellers don’t want to do these things because they’re afraid of rejection or coming across as spammy.

My new program, Energize, focuses on learning how to do these things, along with creating and sharing high-quality content. 

Energize is a low-ticket program that all direct sellers can access. It provides the coaching, training, systems, and support you need to master the social selling model. 

Learn more about Energize by clicking here or send me a DM. 

RESOURCES:

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