Cracking the Code

Isaac Heating and Air, out of Rochester, NY, has seen rapid growth and expansion over the last few decades, with plenty more underway. And that growth has been built on two pillars as much as anything else: company culture and extensive (and continuing) training.

In the latest episode of Contractor Coffee Club, Mark Matteson welcomes Eric Knaak, VP & general manager of Isaac, who explains the strategies, tactics and overarching philosophies that have helped build one of the Northeast’s most successful service companies – with more than 340 employees and nearly 30,000 service agreements.

Technical training meets contractor business development in the latest episode of the Contractor Coffee Club podcast.

David Holt, director of business training and coaching at National Comfort Institute, a leading technical training organization for home services contractors, joins Mark Matteson this week.

David and Mark talk about measuring the unseen metrics in order to grow your business, the new alliance between NCI and EGIA, and much more!

The difference between excelling in your work and simply keeping your head above water? Consistency. Perfect the process and run it consistently and, more often than not, you’ll succeed.

Mark Matteson talks consistency and its role in success, on the latest episode of Contractor Coffee Club.

Great contracting companies start at the top with leadership. Leadership sets the tone for the rest of the team, putting talented people in a position to excel and helping bring the best out of those who could use a little more attention. Good leadership allows the owner to step away for a day, a week, a month, and know the company can thrive without them.

In the first international episode(!) of the Contractor Coffee Club podcast, Mark Matteson is joined by legendary industry consultant Gary Elekes. Gary shares some tried and true leadership strategies and coaching tactics he’s picked up over his three-plus decades in home services — strategies that have helped him succeed at some of the biggest-name companies in the industry, as well as in his role as a serial entrepreneur who has acquired and turned around a number of contracting companies since 2003; strategies that allow him to sit in the Cayman Islands while his companies can survive without him.

What’s the difference between a job, a career, and a calling? And how can you turn your job into your calling — and make yourself irreplaceable to your employer or your customer in the process?

Mark Matteson explains on the latest episode of Contractor Coffee Club. Plus a Snapshot Survey focus on vehicle fleet and the value of vehicle wraps!

The most successful contractors offer financing with every purchase. Not only can it increase the average ticket, it can improve customer satisfaction, enabling homeowners to buy the unit that’s the best fit for them without breaking the bank — rather than just purchasing the cheapest unit, even it’s wrong for them.

Contractor financing guru Eric Howarth joins Mark Matteson in the latest episode of Contractor Coffee Club, sharing some powerful financing information and resources that every contractor needs to know.

Where performance is measured, performance improves. But how do you know what to measure? And how can you use that measurement to ensure your performance — salespeople, service techs, anyone — is where it should be?

Mark Matteson explains that and more in the latest episode of Contractor Coffee Club. Plus, how the simple method Mark calls the “Hour of Power” can transform your day-to-day life — personal and professional.

In 5 years, New York Times bestselling author Weldon Long went from an ex-convict in a homeless shelter to building an Inc. 5000 HVAC company with over $20,000,000 in sales – and he did it by adopting the “Prosperity Mindset” and perfecting the sales process.

In the latest episode of Contractor Coffee Club, Weldon joins host Mark Matteson to offer some strategies, stips and stories that helped him build his company and his mindset.

Josh Kelly, co-founder of RevuKangaroo, a leading online reputation management system, joins Mark Matteson on the latest episode.

Josh explains not just what contractors needs to know when it comes to their Yelp, HomeAdvisor, Google and Facebook reviews affecting their search engine ranking, but also some of the marketing and operational strategies he used to help take his family HVAC company, Parker & Sons, from $6.5 million to $80 million+.

In part 3 of an ongoing series, Mark Matteson talks about how attitude and goal-setting can yield big results on the job and off, paying particular attention to how those simple ideas helped transform him from a service tech to his company’s best salesperson.

Plus a peek at the latest Snapshot Survey summary report on digital branding, and discussion of a topic that’s important but far too overlooked by contractors: digital asset protection.