At Exhibit ‘A’ Brewing Company, they believe that a beer is greater than the sum of its ingredients. It’s the place where you experience it, the memories you create with it, and most importantly the people you enjoy it with. It’s about a commitment to using local ingredients, providing a space where everyone feels welcome, and supporting their local community. That’s why each beer is an exhibit of their passion and commitment to where they come from.  

In this session, we hear from Kelsey Roth (General Manager) and Matthew Steinberg (Co-Founder, Head Brewer) to discuss:  

1. How they've successfully grown a direct-to-consumer program 

2. Hear about their initiatives around equity and inclusion 

3. Learn more about how they actively source local ingredients 

4. And take a dive into their unique experiences over the past couple years

Join us in-person for CBP Connects presented by Arryved POS

February 7-9, 2022 | Norfolk, Virginia

Register: https://cbpconnects-norfolk.eventbrite.com/

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Professionals.

Join your fellow Craft Beer Professionals in Norfolk, VA (February 7-9, 2022) for 3 days of networking and education.

After fifteen years of experience in the collegiate athletics industry, Blake Edmunds begins a new career opening up a brewery and has learned there is much from his background that brewery owners can apply to their businesses. Join us in Norfolk for his talk "Stepping Up to the Plate: How Sports Marketing Can Help Your Brewery" as an outside perspective sheds light on proven sports industry marketing tactics and how they can be used for your brewery.

We are excited to have Blake as part of CBP Connects.

Norfolk, Virginia | February 7-9, 2022

View the complete schedule: https://cbpconnects-norfolk.eventbrite.com/

Is craft beer at a saturation point? Our four panelists certainly didn’t think so when they decided to add another location to their repertoire. To successfully grow, it is necessary to have a well thought out plan and measures in place to maintain the same high level of quality and experience as you continue to grow. In this conversation, we will discuss aspects to consider when planning an expansion, challenges you may face, and strategies for success while growing via the taproom model.  

Panelists:  David Ringler (Cedar Springs Brewing Company)

John Haggerty (Warped Wing Brewing Company)

Kary Shumway (Craft Brewery FInancial Training.com) 

Sean O’Keefe (Pontoon Brewing)

Moderator: Andrew Coplon  (Craft Beer Professionals/Secret Hopper)

Join us in-person for CBP Connects presented by Arryved POS

February 7-9, 2022 | Norfolk, Virginia

Register: https://cbpconnects-norfolk.eventbrite.com/

Join us as we talk to brewers about how they navigated opening their breweries during the pandemic. Listen to each of their experiences; lessons learned and success achieved.

Panelists: 

Amelia Pillow (Shipping Port Brewing)

Andy Shaw (Brewery 26)

John Bieranoski (Allusion Brewing)

Moderators: 

Don Marcil and Mike Paladino (Stout Tanks and Kettles)

Join us in-person for CBP Connects presented by Arryved POS

February 7-9, 2022 | Norfolk, Virginia

Register: https://cbpconnects-norfolk.eventbrite.com/

With multiple factors increasing beer drinkers’ interest in receiving their favorite beverage directly to their homes, even the most savvy brewers can misunderstand the difference between delivery and shipping. And it’s more than a semantic distinction, as delivery and shipping bring different operational and compliance considerations. This panel will discuss these differences and their implications for craft brewers engaging in direct-to-consumer delivery and/or shipping. (Hint: one channel operates through the three-tier system, the other does not, and the considerations are quite distinct!)

Panelists:  

Bob Montgomery (Hill Farmstead Brewery) 

John Kelley (Craftpeak) 

Marc Sorini (Brewers Association)  

Moderator: Alex Koral (Sovos ShipCompliant)

Join us in-person for CBP Connects presented by Arryved POS

February 7-9, 2022 | Norfolk, Virginia

Register: https://cbpconnects-norfolk.eventbrite.com

A more efficient taproom is a more profitable taproom. It seems like just yesterday we were learning about QR codes, app-based ordering, and other pandemic-inspired innovations. These technologies, if used correctly, are designed to better the dining experience for both guests and staff alike. In this conversation, we will discuss the value of technology in maximizing the taproom experience, strategies for success, and steps you can take to see results.  

Panelists:  

Chad Bratt (Jagged Mountain Brewery) 

Ian Purcell (BarTrack) 

Kindsey Bernard (Hi-Wire Brewing) 

Loren Bendele (Arryved POS)  

Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)

Join us in-person for CBP Connects presented by Arryved POS

February 7-9, 2022 | Norfolk, Virginia

Register: https://cbpconnects-norfolk.eventbrite.com

If beer was first discovered today, what would it be made with? What would it look like? How would it smell? How about those tasting notes? Innovation is arguably the secret ingredient for any brewery, but in a constantly changing industry, what would beer be like if we went to sleep and woke up in 2031? In this conversation we hear from five leading voices to discuss the expectations, evolution, and predictions on a beverage that plays a leading role in our lives.  

Panelists:  

Jeff Alworth (Beervana) 

Jeremy Storton (Good Beer Matters) 

John Holl (Beer Edge; Drink Beer, Think Beer) 

Julia Herz (American Homebrewers Association) 

Michael Uhrich (Seventh Point Analytic)  

Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)  

Join us in-person for CBP Connects presented by Arryved POS 

February 7-9, 2022 | Norfolk, Virginia 

Register: https://cbpconnects-norfolk.eventbrite.com

This panel will discuss how to create and maintain a brand identity that is reflective of your brewery and culture. The focus will be on how the panelists have taken steps to maintain that identity across various packaging, point of sale, and promotional materials. We will also dive into how this identity is presented internally.

Panelists

Aaron Gore (Community Brewing Ventures)

Elliot Seidler (Civic Brewing Company)

Patrick Delves (Seismic Brewing Company)

Moderator: Ben Weston (Hoptown Handles/SeaThirst Creative)

Join us in-person for CBP Connects presented by Arryved POS

February 7-9, 2022 | Norfolk, Virginia

Register: https://cbpconnects-norfolk.eventbrite.com/

This year saw an amplified and necessary dialogue on the ongoing sexism with Craft Beer. While the industry has a long way to go to becoming inclusive, equitable, and safe for all, we want to use this time to showcase some amazing women conquering their respective areas of the industry. You’ll hear stories from panelists that are involved in a variety of roles and functions across craft - how they first got into the industry, how they’ve navigated (and thrived) a male dominated industry, where they see the industry going, and more.

Panelists:

Ashley Picerno (Deschutes Brewery) 

Audra Gaiziunas (Brewed For Her Ledger)

Jen Blair (Under the Jenfluence)

Nicole Mandela (AB Brewers Collective)

Sarah Perez (Denali Brewing Company/Lifting Lucy/Pink Boots Society)

Moderator: Colleen Quinn (Second Sip Beverage Consulting)

Join us in-person for CBP Connects presented by Arryved POS

February 7-9, 2022 | Norfolk, Virginia

Register: https://cbpconnects-norfolk.eventbrite.com/